Linda Triana Marketing Portfolio 2013

Direct Email Samples

• Sample #1: – Project lead for Western Digital Marketing Communications

Department. This is an example of strategy implementation and the tactical plans that made it a success.

– External vendors – Managed external vendors for creating a mockup laptop. Another for getting the materials for the laptop, the other for sending and then receiving the disk drive back to Western Digital.

– Internal departments – receiving the disk drive for the campaign from a department. Also making sure the department that did the creative artwork sent it to the agency for printing as an adhesive.

– Administrative – Creating the letter, review internal process, meetings to adjust timeline.

Dear Itzik,

Take WD Scorpio for a free test drive!

You have been selected to participate in an exclusive promotion for WD’s new

2.5-inch hard drive. It’s fast, it’s quiet, and it uses less power than other mobile drives on the market today. In fact, we’re so sure this drive will improve the overall performance of your products that we’re offering you one to test drive – FREE!

Our exciting promotional package is on its way. To track your package http://www.ups.com/WebTracking/track?loc=en_US. Your tracking number is 1Z8539850396844319.

If you have questions or do not receive your package, please contact your WD sales team member.

richard.marple@wdc.comRichard Marple757.227.9146

Regards,

Andrea HarrisProgram Marketing Manager, AmericasStacy HandDirector of Marketing, Americas  This is a post only e-mail. Please do not reply to this message unless you are unsubscribing. For all inquiries, please visit www.selectwd.com or send an e-mail to selectwd@wdc.com.

Email Sam

ple

Sample #2 – Welcome EmailSubjectYou’re Invited! Commerce One Solutions Overview Web Seminar Email LetterMark you calendars for Tuesday, October 17, 2000! A virtual web seminar has been scheduled because we want our partners to be as up-to-date as possible on new Commerce One Solutions. This presentation highlights Commerce One B2B e-commerce solutions for Enterprises and our e-marketplace solution for Market Makers and Exchanges. Hear about the exciting new solutions you will see over the next few months. To learn more about our future enhancements, solutions, and capabilities, sign up for this Alliance Partner exclusive online web seminar. You can join us right from your desk on Tuesday, October 17, 2000 at 10:00 AM PST. Simply register now at this link: http://www.commerceone.com/gen/alliance_webcast.html.

We look forward to bringing you up-to-date on all the latest solution information and enhancements and addressing any questions you may have about what was presented. Best Regards, Your Commerce One Team

Allscripts Invites You to: Insights into Connected Healthcare Seminar from dbMotion Join dbMotion at this Allscripts sponsored event to learn more about the benefits of Connected Healthcare Communities. In discussions with connected healthcare thought leaders from UPMC and dbMotion you'll learn how healthcare organizations such as yours are able to see the importance of aggregated clinical data, provide better care, prepare for changing payment reform and accountable care, become leaders in their competitive market and reap the benefits of a private, enterprise health information exchange.Agenda 7:30-8:30 am Breakfast8:30-9:15 am Framing the Connected Healthcare 9:15-10:00 am Demonstration of Connected Healthcare10:00-10:15 am Break10:15-11:00 am Connecting the Healthcare System, Community and Region11:00-11:45 a Connected Healthcare Roundtable12:00-1:00 am Lunch

When: February 7, 2013Time: 7:30 am - 1:00 pmWhere: The Joule Hotel, Dallas, TX

Speakers Include:

Rasu Shrestha, MD VP, Medical Information Technology Medical DirectorInteroperability & Imaging Informatics, UPMC

Joel Diamond, MD Partner in Handelsman, Family Practice Adjunct Professor Biomedical Informatics, University Of PittsburghCMO, dbMotion

BriefsCommerce One Project BriefPROGRAM: Commerce One Enews

Client: Partner Marketing SUMMARY: Commerce One will conduct a monthly email update to bring our partners the latest information on Commerce One Partner news, events, products and services. Objectives: To strengthen the relationships between Commerce One and participating partners. To drive traffic and maximize awareness to the partner extranetPrimary Audience:

Alliance Partners - Consulting and Integration PartnersComplementary PartnersBusiness Services PartnersStrategic Platform PartnersEnterprise PartnersASP PartnersContent PartnersNew Partners

Tactics

• Content – Creation of copy or have

the product manager create the copy (did proof to meet requirements).

• Timeline– Deadlines for the web

developer. – Dates were fixed and

partners communications department were to have copy on all email newsletters.

Marketing Analytics

Graphical Analytics

Trending and Analytics

Custom Landing PagesProduct

Launch

Components include: Video &

PDF’s

Brochures

Websites

• SelectWD.com – Partners/distributors/resellers• Received application online• Approval process done by Linda • Partner received confirmation via email with password

– Depending level. (3 levels of Partnerships – depended on relationship of WD)

– Received Partner kit (included approved collateral)– Received News via email– Received certain information (EOL of products, roadmaps,

etc.) on level of partnership

Partner Program Website

SelectWD Website Content Included:• Provided our channel

partners with the sales tools, training, and support to recommend and sell WD's full line of storage solutions.