Linda Farrow Digital Campaign “First in Fashion” Diana Amaya

Linda Farrow Target Audience: -millenials,ages18-33

- international “jet set”

Jeremy Scott // Linda Farrow ‘Hands’

Jeremy Scott // Linda Farrow ‘Mickey’

Linda Farrow Snakeskin Cat Eye

Linda Farrow: digital ecosystem

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Website

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Linda Farrow: digital ecosystem

Runway shows, editorials, backstage at NYFW, all amalgamated on Linda Farrow Tumblr

Brand Attributes

Linda Farrow values highly considered design, quality, and unabashed luxury. Through these values the brand promises its target audience style and status. These values and promises are evident throughout Linda Farrow campaigns across all platforms. Whether an insta gram post, a marketing video, or an impressive collaboration with another famed designer, the brand’s voice maintains an unwavering earnestness. Even with innovative and outlandish designs such as the Linda Farrow Jeremy Scott Mickey Mouse sunglasses or the Flesh Hands Frame, Linda Farrow’s voice represents a brand that takes fashion very seriously.

Message Hierarchy

1) innovation / design

2) luxury

3) exclusivity

Linda Farrow digital campaign: “First in Fashion”

Cre Create a digital campaign that uses tag- line “First in Fashion” to highlight the innovation and timelessness of Linda Farrow designs by juxtaposing 1970s imagery from the brand’s early days with modern images using the same or similar styles of glasses in modern settings modeled by top bloggers from today’s fashion vanguard.

YouTube:70sinspiredfashionvideowith3topbloggers

Aimee Song of Song of Style Chiara Ferragni of The Blonde Salad Leandra Medine of The Man Repeller

Instagram:1.93mfollowersInstagram:3.11mfollowersInstagram:780,000followersFacebook:322KfolllowersFacebook:908KfollowersFacebook:180kfollowersPinterest:70,181followersPinterest:30,327followersPinterest:63,479followers

Youtube: video featured on LF website

Website: Photoshoots styled by each blogger Featured on respective blogs and Linda Farrow website

Inspiration: Louis Vuitton #CelebratingMonogram campaign via The Blonde Salad and LouisVuitton.com

Website: Photoshoots styled by each blogger

Featured on respective websites and Linda Farrow website

Instagram/Facebook Photoshoots and fashion video to be shared by Linda Farrow Eyewear, Chiara Ferragni, Aimee Song, and Leandra Medine via respective social media accounts

Check out the photos from my collabwith Linda Farrow eyewear! #FirstInFashion

I had so much fun working on the #FirstInFashion campaign video for @lindafarrow eyewear. Here’s the sneak peak, check out the full video on the blog.

New looks from the @lindafarrow #FirstInFashion campaign!

Instagram/Facebook To highlight LF’s early days of innovation, invite followers to share stylish vintage photographs of friends or family members using #FirstInFashion.The contest will be introduced via Linda Farrow Instagram and Facebook accounts with the brands own selected photo.

My always stylish grandmother lounging on Rockaway Beach.#vintage #style #FirstInFashion @lindafarrow

Dad on a business trip circa 1975. His style is so effortless.#FirstInFashion #LindaFarrow

Linda Farrow Eyewear will select photos to repost. The poster of the most-liked photo will win a pair of Linda Farrow glasses.

Inspiration: The Sartorialist Vintage Photos

Goals

- broaden the brands reach while remaining on-brand and exclusive

- utilize channels that will have the most impact

- increase name recognition

- increase fans/followers

- convert fans into consumers