Lincoln Finacial Group Case Study
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Transcript of Lincoln Finacial Group Case Study
The Playbo
ok
atlanta_falcons.png
The Game PlanLincoln Financial Overview
Player Insurance Breakdown
Cost Breakdown
Falcons Added Value
Conclusion
Question & Answers
Common Beliefs
LFG Differentiatio
nFlexibility in Coverage Options
• Elimitation days• Monthly benefits• Top tier protection
Mission
At LFG:
• 146 years history• Provide for and protect those
they care about most. • Because this is what you do
for the people you love
We share
• The Falcons well-beings • Focus financial responsibility• Trustworthiness
Lincoln Financial Overview
4
Player Insurance Breakdown
Coverage
• 2 mo. Duration
• Benefit: 55%
• ED: 4
Cost• 12% salary• $10,000
per month
Case• 2nd most
injury prone*
• Low personal responsibility
• Entrepreneur
5
Jonathan B.
Coverage
• 5 mo. Duration
• Benefit: 65%
• ED: 4
Cost• 17% salary• $201,167
per month
Case• Franchise
Revenue• Highest
injury prone*
• Retention potential
6
Julio J.
Coverage
• 3 mo. Duration
• Benefit: 70%
• ED: 1
Cost• 16% salary• $4,413 per
month
Case• Injury
Prone• Financial
Obligations
7
Matt B.
Coverage
• 3 mo. Duration
• Benefit: 50%
• ED: 6
Cost• 11% salary• $188,833
per month
Case• Injury
Prone• Financial
Obligations
8
Matt R.
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Cost BreakdownPlayer Salary
(monthly)Insurance Price Total Benefit
John B.
$83,333.33 $10,000 (12%) $91,666.66 (2 mo)
Julio J. $1,183,333.33 $201,166.66 (17%)
$3,845,833.32 (5 mo)
Matt B.
$27,583.33 $4,413.33 (16%) $57,924.9 (3 mo)
Matt R.
$1,716,666.67 $188,833.33 (11%)
$2,575,000 (3 mo)
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Value Added
Tailored Coverage Player Retention Player Attraction
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