Lincoln Finacial Group Case Study

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Transcript of Lincoln Finacial Group Case Study

Page 1: Lincoln Finacial Group Case Study

The Playbo

ok

atlanta_falcons.png

Page 2: Lincoln Finacial Group Case Study

The Game PlanLincoln Financial Overview

Player Insurance Breakdown

Cost Breakdown

Falcons Added Value

Conclusion

Question & Answers

Page 3: Lincoln Finacial Group Case Study

Common Beliefs

LFG Differentiatio

nFlexibility in Coverage Options

• Elimitation days• Monthly benefits• Top tier protection

Mission

At LFG:

• 146 years history• Provide for and protect those

they care about most. • Because this is what you do

for the people you love

We share

• The Falcons well-beings • Focus financial responsibility• Trustworthiness

Lincoln Financial Overview

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Player Insurance Breakdown

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Coverage

• 2 mo. Duration

• Benefit: 55%

• ED: 4

Cost• 12% salary• $10,000

per month

Case• 2nd most

injury prone*

• Low personal responsibility

• Entrepreneur

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Jonathan B.

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Coverage

• 5 mo. Duration

• Benefit: 65%

• ED: 4

Cost• 17% salary• $201,167

per month

Case• Franchise

Revenue• Highest

injury prone*

• Retention potential

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Julio J.

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Coverage

• 3 mo. Duration

• Benefit: 70%

• ED: 1

Cost• 16% salary• $4,413 per

month

Case• Injury

Prone• Financial

Obligations

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Matt B.

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Coverage

• 3 mo. Duration

• Benefit: 50%

• ED: 6

Cost• 11% salary• $188,833

per month

Case• Injury

Prone• Financial

Obligations

8

Matt R.

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Cost BreakdownPlayer Salary

(monthly)Insurance Price Total Benefit

John B.

$83,333.33 $10,000 (12%) $91,666.66 (2 mo)

Julio J. $1,183,333.33 $201,166.66 (17%)

$3,845,833.32 (5 mo)

Matt B.

$27,583.33 $4,413.33 (16%) $57,924.9 (3 mo)

Matt R.

$1,716,666.67 $188,833.33 (11%)

$2,575,000 (3 mo)

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Value Added

Tailored Coverage Player Retention Player Attraction

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