Lina Classon A New start 120810
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Transcript of Lina Classon A New start 120810
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A new start
Lina ClassonWomen’s Business Leadership
Part IProfessor Frey
120810
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Intro
• 19 years old, from Sweden, Au pair• Biggest loser, a great show and my
inspiration
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My business idea
• 2 weeks or 1 month camp• You choose what you want to
improve with your health• Like a all inclusive hotel on the
countryside
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Target customer
My target costumer are:• Both women and men in the ages of
20 – 70• The will to change
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Supporting Research
• More positive feedback than I thought
• 9/10 would want to pay for this
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Financials
• 150 – 200 dollar per day• 7/9 are willing to pay
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Actions
• Actions taken: marketing research
• Something for me in the future
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Continuous Learning
• Experience in hotel management and health
• investors
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Conclusion
• Any questions?
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