Lilly for Target

Annie Fortuna

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What is Lilly Pulitzer?

High-end Women and Girl’s Fashion line

Started in 1959 Sells accessories and

clothing Clothing prices range

from $88-$328 Style took off when

Jackie Kennedy was found wearing a Lilly dress on the beach

Lilly For Target

Collaboration of Target and Lilly Pulitzer sold at Target

250 pieces Prices range from $2-

$150 Girl’s and Women's

clothing, beauty accessories, and home accessories

Target Audience

Women and young girls ages 5-54

Women who love to travel, shop, and are extremely preppy

Meet Ashley

Ashley is 6 years old and loves to match with her mom. You can find her playing with barbies after kindergarten class and going shopping on the weekends with her mom in Lilly Pulitzer and Target.

Meet Alyssa

Alyssa is 36 years old and works at an advertising agency during the day. She loves to look nice but likes to buy things on a bargain. She enjoys spending time with her family, dining with her husband, and shopping with Ashley on the weekends.

Meet Shelly

Shelly is 68 years old and is retired from her job as a middle school teacher. She loves to spend time with her husband down in Palm Beach Gardens, Florida, on relaxing vacations and meeting Alyssa, her daughter, for dinner and shopping. She also loves to spoil Ashley with matching Lilly dresses.

Social Media Influence

Active on Facebook, Instagram, Twitter, the Lilly Pulitzer website, and Lilly Pulitzer Fashion Blog: The Juice Stand

Post in the AM and PM Posts about spoiler alerts on

the collections #LillyForTarget Social media will be mixed so

nothing is posted twice on different platforms, makes consumers follow every social media platform

Rate of Success

Success will be based off of: Retweets on Twitter Shares on Facebook Followers on all social

media platforms Page views on social

media platforms, web pages and blog views

Budget for Lilly for Target

Budget will be fairly small

$1,000 a month Big enough to support

social media blasts and have enough extra incase something happens along the way in the campaign