Like minds social business digital sparks

http://wearelikeminds.com/ #LikeMinds

Don’t Let Your Tail Wag the Dog

Digital Sparks – 16th Nov. 2011 Andrew Gerrard

[email protected] @andrewgerrard


All of the web is becoming social All business is done on the web All business will be Social Business Beyond influence and media, the real opportunities lie in creating a more collaborative, dynamic and connected business.

Jeff Dachis Founder & CEO, Dachis Group


Social media fits within a larger digital, and integrated strategy; don’t think of it merely as a tool for marketing & PR

Howard Schultz Chairman & CEO, Starbucks


How to integrate social media/digital innovation within every facet of an organization?

Teach.

Do not cut legal, HR, R&D, product development out of the integration strategy.

Involve them.

B. Bonin Bough Global Director of Digital

and Social Media, PepsiCo


The shape of a new social business also needs the shape of a new kind of leader

Someone willing to be the bridge, not the person front and center to every decision,

but the coach and the moderator and the facilitator.

Amber Naslund VP Social Strategy, Radian6


Maintain a consistent tone of voice across all outreach channels, but don’t strip out the personality of the person Tweeting, posting, blogging.

Ruth Speakman head of consumer PR

and social media, Sony Europe


The customer however, does not see silos, they see the company as one.

It’s time for an integrated approach to create an adaptive business,

a collaborative business, an aspirational business….

a business of one.

Brian Solis Author, Engage

Principal, Altimeter Group


#1. markets are conversations

talk is cheap

silence is fatal

the cluetrain manifesto


Be who you are and say what you feel,

because those who mind don't matter,

and those who matter don't mind.

Bernard Baruch Wall St. Financier

Presidential Adviser


Social media demands good story-telling. But good story-telling is not going to earn you extra budget.

Adam Brown Director of Interactive Marketing, Dell


What if we made community an integral part of our business?

What if we recognized that we can’t have strong businesses without a strong community

and we can’t have a strong community without compassion?

Mitch Joel President, Twist Image

Author, Six Pixels of Separation


The Web was just the proof of concept. Now the revolution gets real

Chris Anderson Editor-in-Chief, Wired Magazine

Author, The Long Tail


Social business isn’t a state,

it’s an acknowledgement that culture and technology has changed,

and that organizations can leverage these changes to solve the same business problems that they have always had

and will always have.

Jacob Morgan Principal, Chess Media Group


#77. You're too busy "doing business" to answer our email? Oh gosh, sorry, gee, we'll come back later. Maybe.

the cluetrain manifesto


Not everything that can be counted counts,

and

not everything that counts can be counted.

Albert Einstein


You can't expect employees to look at email at 11pm, but stop them looking at Facebook at 11am

Vivek Badrinath CEO, Orange Business Services


it’s not what the software does. it’s what the user does.

Hugh Macleod @gapingvoid


Technology can only ever serve as a bridge, never as a destination

Lord Puttnam Filmmaker


Don’t Let Your Tail Wag the Dog

Digital Sparks – 16th Nov. 2011 Andrew Gerrard

[email protected] @andrewgerrard

Like minds social business digital sparks

Business

Transcript of Like minds social business digital sparks