Like Minds February 2010 Keynote
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Transcript of Like Minds February 2010 Keynote
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Joanne JacobsSocial Media Expert ConsultantEmail: [email protected]: joannejacobsPhone: (+44) 07948 318 298
Nu4UsNu4UsOr, Emergent media for Or, Emergent media for
Person-to-Person CommunicationPerson-to-Person Communication
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Image Sources:
Chick:: http://www.flickr.com/photos/cliche/3389201880/in/photostream/
Eggs: http://www.flickr.com/photos/cursedthing/448971179/
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DOT POINTS
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Image Source:
http://www.flickr.com/photos/daybeezho/3219180710/
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Image Sources:
http://www.flickr.com/photos/bigberto/3031202366/
http://www.flickr.com/photos/leonardlow/310039863/
http://www.flickr.com/photos/turkletom/4325703868/
Geotagging
Augmented Reality
Games
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Personal Location
Applications
Augmented Reality
Games
Better Connections
Better Information
Better Exploration
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UK Households with Internet Access(Source: Office for National Statistics, http://www.statistics.gov.uk/cci/nugget.asp?id=8 )
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Social Media Growth(Source: Global Social Media consumer usage 2006-2009, Universal McCann Wave 4,
http://www.marketing-online.co.uk/wiki/Social_Media_Usage_Statistics )
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UK investment in entertainment products(Source: http://www.guardian.co.uk/news/datablog/2009/jun/09/games-dvd-music-downloads-piracy)
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Google Trends: Augmented Reality(Source: http://www.google.com/trends?q=augmented+reality&ctab=0&geo=all&date=all)
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Geotagging: Google Maps + Photos
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Source: http://www.appleinsider.com/articles/09/08/21/canalys_iphone_outsold_all_windows_mobile_phones_in_q2_2009.html
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Source: http://richardleyland.com/ and http://www.youtube.com/watch?v
=0z_Q3yl4NjM&feature=
player_embedded#at=47
Geotagging / Personal location-based
applications
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Image Sources:
http://gowalla.com/
http://foursquare.com/
http://brightkite.com/
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Source: http://apps.asterisq.com/mentionmap/#user-joannejacobs
Benefits: Issues based connections
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Geotagging: How toGeotagging: How to
Blogs/tweets/Apps
Database/Knowledge
Base
Game/Tourism experience
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Geotagging #FAILSource: http://www.augmentedplanet.com/2009/11/do-you-care-about-privacy/
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Source: http://failblog.org/2010/02/11/processor-name-fail/ Source: http://succeedblog.org/post/352686919/windows-paperclip-succeed
Personal Location Based Apps: Lessons
DON’T: Use ‘because you can’ DO: Provide useful advice/content
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Personal Location Based Apps: Personal Location Based Apps: Implications for P2PImplications for P2P
Available technologyEasy to integrate Maximises opportunities to
access the right people
= better connections
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Image Sources: http://www.vr.ucl.ac.uk/projects/arthur/arthur2.jpg http://www.ict.csiro.au/images/NetworkTech/AugmentedReality1big.jpg
Augmented Reality
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Image Sources: http://static.guim.co.uk/sys-images/Travel/Pix/pictures/2009/3/30/1238411195161/Wikitude-augmented-realit-001.jpghttp://maps.google.com/ - Lost city of Pompeii
AR: Tourism
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AR: Retailing/work
Image Sources:http://www.modivmedia.com/ |http://www.informationinplace.com/upload/CaseImage_vAtoN_New_London_Demo.jpg
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Image Sources: http://www.pranavmistry.com/projects/sixthsense/#PICTURES http://static.howstuffworks.com/gif/augmented-reality-1.jpghttp://www.google.com/search?hl=en&rlz=1G1GGLQ_EN-GBUK292&q=free+augmented+reality+software&aq=f&aqi=g1&oq=
AR: How to
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Image Sources:http://2.bp.blogspot.com/_U7Ub7Jpfdtg/Swtp2CJ0XeI/AAAAAAAAAXc/Ws3C2DPBCBc/s1600/augmented-reality-paris-2.jpghttp://weareorganizedchaos.com/index.php/category/research-statistics/
AR: Income generation
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AR:Adoption
Image Source: http://www.sprxmobile.com/the-augmented-reality-hype-cycle/
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Augmented Reality: Lessons
Source: http://succeedblog.org/post/368843980/city-disco-ball-succeed Source: http://failblog.org/2010/02/09/running-fail/
DON’T: Put users at personal risk DO: Add enlightening layers
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Augmented Reality: Implications Augmented Reality: Implications for P2Pfor P2P
Visual navigationNew understanding of old content Maximises opportunities to
access the right content
= better information
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Games
Image Sources: http://www.seriousgamesinstitute.co.uk/research/case-studies.aspx?item=54
http://www.happynews.com/news/12182008/serious-games-designed-learning-training-simulation-fun.htm
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Games: ImmersiveImage Sources: http://www.neoseeker.com/Games/Products/Xbox/total_immersion_racing/
http://allvirtual.wordpress.com/2009/07/01/the-convergence-of-physical-events-and-virtual-events/
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Games: Work
Image Sources: http://seriousgamesmarket.blogspot.com/2009/11/serious-games-futuring-medical-training.html
http://blogs.ubc.ca/etec522sept09/2009/11/08/module-9-serious-game-environments/
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Games: Mobile
Image Sources:
http://www.quicklybored.com/2006/08/pick-qb-as-the-best-post-for-july/game-girls/ http://gamesgizmo.blogspot.com/2008_06_01_archive.html
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Games: How to
Image Sources: http://www.isaga.info/ http://www.gdconf.com/
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Games: Adoption & Income Generation
Image sources: http://www.emarketer.com/Article.aspx?R=1006508
http://www.mmogchart.com/charts/
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Games: Lessons
Source: http://succeedblog.org/post/361898002/wool-sock-succeed Source: http://failblog.org/2010/01/24/turnstile-fail/
DON’T: Be dull/irrelevant DO: Reward engagement
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Games: Implications for P2PGames: Implications for P2P
Immersive/engagingFacilitates creativity Maximises opportunities to
access the right solutions
= better exploration
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Why Geotagging/AR/Games?
Image source:http://mashable.com/2009/10/14/net-usage-nielsen/
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What hasn’t been built yet? (Or done well?)
Images from video at http://vimeo.com/8569187
Filters
Ordering
Regulation
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When will it be too late?
WE ARE HERE 2015 (SPECULATION)
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better connectionsImage Sources: http://kmwaves.org/site/wp-content/uploads/2009/10/social-media.jpg
http://www.londonprofiler.org/
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better informationImage Sources:
http://www.scld.org.uk/data/image/image.php/image_247_info_symbol.jpg http://farm4.static.flickr.com/3128/2756996849_b15bb86dac.jpg
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better explorationImage Sources:
http://paradelle.files.wordpress.com/2009/07/compass.jpg http://newsroom.cisco.com/images/CES_second_life_KoolAid_001.jpg
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better connections
+ better information
+ better exploration
= More Effective P2P
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Questions?Questions?
Joanne Jacobs
Social Media Expert Consultant
Email: [email protected]
Blog: http://joannejacobs.net/
Twitter: joannejacobs
Skype: bgsbjj
Skype-in: (+44) 0208 144 9348
Mob: (+44) 07948 318 298
45th slide of
44 slides???
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No really, I’m stopping now. Thanks for listening
