Front cover, contents page and double page spread.

LIIAR ANALYSIS

Cover.

Conventions

Masthead

Pull quote

Bar code

Secondary images

Plug

Main Image

Cover Lines

Selling Line

Hook

Media Language•Masthead:The masthead follows magazine conventions by being placed at the left top corner. It is very large and bold. The yellow color makes it stand out from the simplistic grey background therefore it captures the audience attention.

•Selling line:"New Magazine Express" . The selling line makes it easier to identify the genre of the magazine and also clarifies its full name.

•Main pull-quote:The main pull-quote is a quote by Cobain, that suggests that we can find more about that artist in the magazine. It's in yellow like the masthead so that it stands out more and the font in which is written is very chaotic with letters of different sizes and on slightly different lines: that represents the state of mind of the artist (connotation)

•Pull-quotes:There are other pull-quotes on the left side of the cover. They are also quotes extracted from interviews that can be found in the magazine. They are used to interest the audience.

•Cover lines:At the right bottom corner and on the left (names of artists) there are cover lines that tells us more about the topics of the week. All the artists' names are written either in red (on the left) to make them more visible, or in black and white (right bottom corner) to separate them from each other in a clear way.

•Main Image:The main image of the front cover is a mid shot of the lead singer of Nirvana, Kurt Cobain. Cobain is wearing a leopard skin hoodie and a big pair of eccentric white glasses 50s, while smoking a cigarette. The photo clearly reflect his crazy and eccentric personality.

•Secondary images:There are also other 4 images on the cover. Three of them are on the left side and they are close-ups of the celebrity whose interviews or stories are featured in the magazine. The one at the top right corner represents a poster that would be given with the magazine. They are inserted to catch the viewer's eyes, images being a more powerful and effective means than words.

Codes and Conventions

Media LanguageCodes and Conventions

• Hook: The hook is at the top and it is used to attract fans

of the band. The name of the band is in yellow so that it is

more visible. • Plug: The plug is on the right, under the masthead and

near the ma in image. It is used to tell the audience about a specific topic that may interest them. It is visible because of the red color and the contrast with the text "SPECIAL LYRICS ISSUE" being black and white. There's also a question that challenges the audience and catches its interest.

• Bar code: The magazine follows codes and conventions, as it

has a bar code that indicates price and date of release.

Institution• NME is published by IPC MEDIA (formerly

International Publishing Corporation).

• IPC MEDIA is a consumer and digital publisher in the United Kingdom with a large portfolio.

• It sells over 350 million copies each year.

• IPC MEDIA is owned by Times Inc which is the publishing side of Time Warner Inc.

Publisher, company...?

Ideology

• NME is a music magazine that focuses mostly on genres like rock, indie and alternative.

• It mainly focuses on artists that were really big in the past (as Kurt Cobain on the front cover) and relieve their successes.

Message, moral values...?

Audience

•NME's audience is both relevant to female and male readers however is aimed more towards a male audience.

•IPC MEDIA defines their typical young-man-reader like this:

"The guy whose uniform includes woven shirts, narrow ties and vintage-style accessories. Who’s downloaded Arctic Monkeys to his iPod and Lucy Pinder to his phone."

•The range: 18-34 years old.

Who's reading it?

Representation

• Cobain is wearing a white shirt under a leopard skin hoodie and a pair of big white sunglasses from the 60's. He's smoking a cigarette and looking directly to the camera.

• On the lenses we can see the reflection of a stage with the shadow of a person (probably the singer himself) and a microphone.

How is it represented?

Contents page

Media LanguageCodes and Conventions

Logo and Contents

Main image

Pull-quote

Secondary image

•Features:

The features tells us about what we can find in the magazine. The different articles are separated from each other: the titles of each issue is written in a bigger bold font. The page number next to all the titles makes it easier to audience to find what they're interested in and also the orange makes it more visible. For each article featured there's a little "ironic" explanation of what the article is about: that makes it more interesting for the reader.

It attracts the reader by giving out a little of information about what he can find in the article. The page number is written in a bold orange font, to make it more visible.

The main image is a mid-shot of artist Jon Bon Jovi. He is standing on profile, with his hands firmly in the pockets and looking directly at the audience.

The secondary image shows the reader a little more of what can be found inside and makes him more curious. It is a mid shot of the band "Coldplay"

The title "Contents" tells where he is in magazine. It stands out because there's the contrast with black and white. Date and website

Institution• Q Magazine was founded by Mark Ellen and

David Hepworth.

• Q was first published in October 1986, by Bauer Media Group, setting itself apart from much of the other music press with monthly production and higher standards of photography and printing.

• In the early years, the magazine was sub-titled "The modern guide to music and more".

• Originally it was to be called Cue (as in the sense of cueing a record, ready to play), but the name was changed so that it wouldn't be mistaken for a snooker magazine. Another reason, cited in Q's 200th edition, is that a single-letter title would be more prominent on newsstands.

• There is also a Q TV television channel in the UK, although it is due to close on 3 July 2012.

• Q also holds a yearly awards ceremony called the Q Awards.

Publisher, company...?

Ideology

- “Q” magazine focuses on different genres including pop, rock, hip-hop.

- It has a more sophisticated view on the music industry, that’s why it also has a different range of audience, different from magazines like NME.

Message, moral values...?

AudienceWho's reading it?

Representation

• Jon Bon Jovi is the artist represented in the main image of the page.

• It's a mid-shot.

• He's standing on a profile looking straight to the camera. His hands are firmly in his pockets and he's wearing a necklace with a skull. He also has a slight smile on his face, meaning as it's reported from the interview, that he "can be the nicest guy, but a prick too."

• The pose of his body (arms firmly stretched and the muscles) and his face (chin high, looking directly at the audience, little smile) tells the reader about his personality: a really strong and determined man, that can be really nice though.

• The image is very simple. The background is white and it gets brighter in the upper part of the image so that it looks like there is a light spot on the singer.

How is it represented?

Double page spread.

Double page spread• The title is a quote

from Lily Allen extracted from the article. The font is really particular, with letters of different sizes that looked cut and put together. This type of the text is used to emphasize the state of mind of the singer and her personality.

The red tartan shirt makes her stand out as it is a bright color and there is a strong contrast with the black and white that dominate the pages.

The article is written in a very simple font. The 'I' at the beginning of the article is written in bold and is bigger than the rest of the text: that is a convention used to begin an article.

There is a brief introduction to the article, where the name of the singer is written in red, so that it stands out and catches the reader's eyes.

She is wearing really heavy and dark make up. Her hair is really dark and short. The darkness of the make up and the hair creates a contrast with her pale skin.

Mid-shot.

The singer stands with her body toward the camera and her arms on the sides. She looks directly to the camera. This position reflects her strong personality that comes out from her words, too.