© 2014 IBM Corporation

Lightning in a BottleSteve Abrams

Patrick Wagstrom

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Rule 1: Know Your User

Enabling Technologies

Lean Startup

Hypotheses

IBM Design Thinking

Hills

Design Thinking Hills for SXSW

• Hill 1: The Watson Life team will gauge interest in a cognitive

cooking assistant using data collected during the event

• Hill 2: The Watson Life team will compare/contrast multiple user

experience offerings using data collected during the event (UX)

• Hill 3: The Watson Life team will infer more about their current

personas using data collected during the event

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Testing Two Different Interfaces

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Building on Data

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Rule 2: Use IBM Bluemix DevOps Services

Plan

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Develop

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Automate

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Best Practices

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Rule 3: Use IBM Bluemix

Load Balancer

Web Server Web Server Web Server

Database Database (Backup)

Authentication

ProviderPush Provider

Automatic

Scaling

Monitoring and

Analytics

Web Application Architecture

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POODLESHELLSHOCKHEARTBLEED

“Are you sure you want to own that?”

Focus on Core Competencies

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Expand with the Catalog

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Global Team

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Global Apps

Rule 4: Use Watson Developer Cloud

Services

Ramping Up and Out

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Key takeaways

• Know Your User – Design thinking and Lean Startup

• Get your process in order – IBM Bluemix DevOps Services

• Focus on your core competencies – Use IBM Bluemix

• Go Cognitive – Watson Developer Cloud Services

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Thank You