Lighten Your Data Center TCO With “Helium” Storage Solutions
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Transcript of Lighten Your Data Center TCO With “Helium” Storage Solutions
© 2013 HGST, INC.
Brendan CollinsVP, Product Marketing
Lighten Your Data Center TCO With
“Helium” Storage Solutions
2© 2013 HGST, INC.
Forward Looking StatementThis presentation contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the development
and adoption of a new storage architecture and the potential introduction of products based on this architecture. Forward-looking
statements should not be read as a guarantee of future performance or results, and will not necessarily be accurate indications of the
times at, or by, which such performance or results will be achieved, if at all. Forward-looking statements are subject to risks and
uncertainties that could cause actual performance or results to differ materially from those expressed in or suggested by the forward-
looking statements.
Additional key risks and uncertainties include the impact of continued uncertainty and volatility in global economic conditions; actions by
competitors, business conditions and growth in the various hard drive segments. More information about the other risks and uncertainties
that could affect our business are listed in our filings with the Securities and Exchange Commission (the “SEC”) and available on the
SEC’s website at www.sec.gov, including our Quarterly Report on Form 10-Q filed with the SEC on May 5, 2014, to which your attention is
directed. We do not undertake any obligation to publicly update or revise any forward-looking statement, whether as a result of new
information, future developments or otherwise, except as otherwise required by law.
This presentation contains financial measures defined as non-GAAP by the SEC. We believe that certain non-GAAP financial measures,
when presented in conjunction with comparable GAAP (Generally Accepted Accounting Principles) measures, are useful because that
information is an appropriate measure for evaluating our operating performance. Non-GAAP information is used to evaluate business
performance and management's effectiveness. These measures should be considered in addition to, not as a substitute for, or superior
to, measures of financial performance prepared in accordance with GAAP. Non-GAAP financial measures may not be calculated in the
same manner by all companies and therefore may not be comparable.
3© 2013 HGST, INC.
Overview
Market & Technology Challenges
HelioSeal™ Technology Platform
First Helium-Based Product – Ultrastar® He6
Storage Platform for the Future
4© 2013 HGST, INC.
Market Drivers Technology Challenges
Explosive Storage Growth
Data Center TCO Challenges
Cold Storage Opportunity
Areal Density Slow Down
Track Mis-Registration
Future Design Limitations
5© 2013 HGST, INC.
Requires New Innovative and Differentiated Solutions
Flat IT Budgets
Enterprise Capacity
Cooler Storage
Enterprise StorageAnnual Growth~50%
Market DriversExplosive Data Growth
2012 2020
6© 2013 HGST, INC.
Equipment Acquisition Costs Server and Storage Density Power Consumption Cooling Costs Cost Efficient Bulk Storage
Solutions Efficient cooling for ultra-high
density server racks and modular datacenters
Market DriversData Center TCO Challenges
7© 2013 HGST, INC.
Market DriversCold Storage Opportunity
“Unstored” DataOver 4x+ more content is created than is stored on digital media.
Source: IDC
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
2008 2009 2010 2011 2012 2013 2014 2015
A ll O ther S to rage M ed ia
En terp rise D isk and Tape
C reated Conten t
Exa b ytes
8© 2013 HGST, INC.
2012 2013 2014 2015 2016 2017 2018 2019 20200
1,000
2,000
3,000
4,000
5,000
EB
HDD Exabyte Outlook: CAGR 35%
Areal Density Progress
HAMR
15% CAGR
25-30% CAGR
Gap
Technology Challenges:Areal Density Slow Down
Slow Areal Density growth not keeping pace with Exabyte Demand creating opportunity for differentiation
9© 2013 HGST, INC.
Air – 5 DiskO
N Nitrogen
Oxygen
AirO
NON
Disk RotationDisk Flutter
&Vibration
Technology Challenges:Track Mis-Registration
Air Turbulence and Disk Flutter Pose Challenges to Increasing Track Density
10© 2013 HGST, INC.
Technology Challenges:Future Design Constraints
5.25” Life Cycle
10-20yrs
5.25”3.5” 2.5”
2010 2011 2012 2013 2014 2015 2016
-
$/GB Conventional 2.5” (4-disk)
2X Cost/GB
Conventional 3.5” (5-disk)
2.5” Life Cycle
10+ yrs
3.5”Life Cycle
15-20 yrs
11© 2013 HGST, INC.
Technology
Innovation
Conducts Heat
Non-Toxic Secured Supply
Doesn’t React with other HDD
Components
Light(1/7th the Density of Air)
MarketDrivers
TechnologyChallenges
12© 2013 HGST, INC.
The HDD industry has spent the last 10+ years trying to harness the benefits of Helium while:
Containing Helium Leakage over Product Life
Developing High Volume, Cost
Effective Manufacturing
13© 2013 HGST, INC.
HGST has successfully developed the IP to address ‘seal proofing’ and manufacturability
14© 2013 HGST, INC.
Introducing
HelioSeal™ Technology PlatformInnovative and Patented Technology to Hermetically Seal Helium in the HDD
15© 2013 HGST, INC.
HelioSeal™ Technology Enables
3.5” Form Factor
Extension for
10+ Years
System Level TCO Reduction
- Power
- Cooling
- Density
Emerging Liquid Cooling Applications
Complementary Integration with
Future Technologies(SMR, HAMR)
Design Flexibility for
Emerging Cold StorageSystems
16© 2013 HGST, INC.
2012 2013 2014 2015 2016 2017 2018 2019 20200
1,000
2,000
3,000
4,000
5,000
EB
HDD Exabyte Outlook: CAGR 35%
Areal Density Progress15%
CAGR
25-30% CAGR
HelioSeal Addresses:Areal Density Gap Through Increased Capacity
40-50%Capacity Increase
17© 2013 HGST, INC.
~23% Mechanical
PowerSavings
Air – 5 Disk
AirO
NON
Disk Rotation Helium Reduced
Flutter
Thinner Platters
Less MotorDrag
Disk Flutter&
Vibration
Disk Rotation
O
N Nitrogen
Oxygen
Helium
4◦C cooler operation 49% reduction in watts/TB
Helium – 7 Disk
HelioSeal Addresses:Track Mis-Registration
18© 2013 HGST, INC.
5.25” Life Cycle
3.5”Life Cycle
10-20 yrs 15-20 yrs
5.25”2.5”
10+ Years Extension
2010 2011 2012 2013 2014 2015 2016
-
$/GB
Conventional 3.5” (5D)
3.5”
HelioSeal™ Technology Platform
HelioSeal Addresses:3.5” Form Factor Longevity
19© 2013 HGST, INC.
Higher Capacities
Better TCO
Emerging and future HDD technologies will be built on the HelioSeal Platform, enabling additional value
SMR
HAMR
Other Technologies
HelioSeal Complements:Future Recording Technologies
20© 2013 HGST, INC.
Other Benefits of Helium
Helium is Non-Toxic– Used by deep sea divers as a nitrogen substitute
Helium is Safe– “Less Helium in the new HDD Platform than in
birthday balloons”
– Helium is light and hard to contain— it will immediately rise to the top of the room and escape faster than Oxygen or Nitrogen
21© 2013 HGST, INC.
Helium Supply
Helium supply/demand is balanced and new sources of supply are coming on line in 2013
HDD manufacturing uses less than 1% of the helium supply, compared to the biggest gas users
One standard helium tank = 10,000 HDDs
Costs just pennies per drive
The worldwide helium supply is increasing and HGST has secured supply through long-term contracts with geographically dispersed vendors
22© 2013 HGST, INC.
Reducing CloudData Center TCO with
Ultrastar® He6
6TB
World’s First 6TB 3.5-inch Helium Drive
+50%Capacity
23%LowerPower
Worksw/ Existing
3.5”SMR/HAMRCompatible
23© 2013 HGST, INC.
Air vs. Helium HDD
Distinctively Different Look – Inside and Out
5-diskdesign
Same 1”z-height4TB 6TB
7Stac™Design
24© 2013 HGST, INC.
Reducing TCO with Ultrastar He6
TCOptimized™
Power Consumption: Watts/TB
Cooling Efficiency:
BTU/TB
Density / Footprint: TB/SqFt
Long-Term Reliability: MTBF
Acquisition Costs: $/GB
Reduced System Weight
25© 2013 HGST, INC.
Generational Improvements3TB 4TB
Capacity SustainedData Rate
Idle Power
Active Power
Acoustics Weight
+50%
-50%
33%
13%
1% 1% 0% 0%
Improved Capacity + Performance
26© 2013 HGST, INC.
Helium Benefits
Capacity SustainedData Rate
Idle Power
Active Power
Acoustics
3TB 4TB+50%
-50%
3%
23%36% 31%
6%
6TB (HelioSeal™)
50%
Weight
HelioSeal Addresses Key Data Center Pain Points (TCO)
27© 2013 HGST, INC.
Cooling Efficiency
Density/Footprint
Long-termReliability
ReducedSystem Weight
Power Consumption
AcquisitionCost
Pow
er
(Wat
t)s
Idle Power Active Power0
2
4
6
8
10
12
6.9
11.4
5.37.3
wattswatts
watts
watts
SATA HDD
USING
3.5” Ultrastar
He6
6TB HDDs
USING
3.5”Traditional
AIR
4TB HDDs
23%36%
28© 2013 HGST, INC.
Cooling Efficiency
Density/Footprint
Long-termReliability
ReducedSystem Weight
Power Consumption
AcquisitionCost
3.5”AIR
4TB HDDs
20Servers
12HDDs
/Server
14Servers
12HDDs
/Server
3.5” Ultrastar He6
6TB HDDs
Note: ~1PB = 960TB using 20x12x4TB or 14x12x6TB (with partial server)
Active Power0
2
4
6
8
10
12
11.4
7.3
SATA HDD Level
watts
watts
Active Power0
0.5
1
1.5
2
2.5
3
3.5
4
2.7
1.2KW
KW
SATA Rack Level
wat
ts
wat
ts36%
57%
29© 2013 HGST, INC.
CABLESFLOOR SPACEPOWERHDDsEnclosures
4TB 3.5”Conventional HDDs
6TB 3.5”Ultrastar® He6 HDDs
240 2,880 98.4KW 192sqft >500
160 1,920 62.4KW 128sqft >350
Ultrastar He6 6TB Reduces TCO (11 PBs)
Using 3.5”Traditional 4TB HDDs
8 RACKSUsing 3.5”
Ultrastar® He6 6TB HDDs
37% less power(HDD + Server)
33% less space
Less Complexity
12 RACKS
30© 2013 HGST, INC.
22-33% TCO
Savings
Hyperscale Data Center TCOConventional 5D HDDs Ultrastar He6 with
HelioSeal™ Platform
Reductions in both CAPEX & OPEX Cooler, lower-power HDDs reduce power & cooling costs Fewer, denser servers = less networking infrastructure, less space, less power, less cooling Lower complexity, less maintenance
The above TCO's are estimates only. Individual TCO may vary
Costs include TOR and aggregator costs & power into “rack cost”; “Server cost” is the customer cost of a complete 2U-12 server without HDDs. TCO savings vary based on PUE, cost of power, server type/density
HDD
Rack/Network
Server
Power
Cooling
Floor Space
HDD
Rack/Network
Server
Power
Cooling
Floor Space
31© 2013 HGST, INC.
Other TCO Considerations
Data centers within metropolitan areas face additional constraints and challenges:
– May not be able to acquire additional floor space
– May not be able to get adequate power
– May not be able to provide adequate cooling: “Free-Air” cooling not available in these environments
– Floor loading limits—typically ~2000lbs./sqft but varies by locality and individual building
The HelioSeal™ Platform’s high density, lower power and cooler operation solvesproblems for hyperscale datacenters, co-location facilities and internal IT
32© 2013 HGST, INC.
New Emerging Class of Data CentersNew Coolant Technologies. New HDD Opportunities.
Data center designers and server vendors are continuing to pack more capability into smaller spaces
– Modular and “containerized” datacenters
– Servers with faster CPUs and more cores
– More servers in a given volumetric space
– Desire to place storage “closer” to compute node
Effective cooling is becoming a new challenge– Hotter components
– Less space for efficient airflow
– The HDD blocks even more airflow
33© 2013 HGST, INC.
He6 Naturally Designed for Immersion Cooled Data Centers
Interest in immersion cooling – Servers immersed in a non-conductive liquid– Liquids can remove heat more efficiently
Limitations with current HDDs– High-density solutions w/ local storage can not be immersed– Traditional HDDs “need to breathe”
Ultrastar He6 uniquely suitable for immersion cooling
Ultrastar He6 operates in non-conductive liquidsPhoto used with permission from www.grcooling.com
34© 2013 HGST, INC.
HelioSeal™
Transforming the Data Center
35© 2013 HGST, INC.
Capacity & Trademark Statements
One gigabyte (GB) is equal to one billion bytes, one terabyte (TB) equals 1,000GB (one trillion bytes), and one petabyte
(PB) equals 1,000TB (one quadrillion bytes) when referring to hard drive or solid state drive capacity. Accessible capacity
will vary from the stated capacity due to formatting and partitioning of the drive, the computer’s operating system, and
other factors.
Ultrastar, MegaScale, HelioSeal, 7Stac, Virident, and FlashMAX are trademarks or registered trademarks of HGST, Inc.
HGST trademarks are intended and authorized for use only in countries and jurisdictions in which HGST has obtained the
rights to use, market and advertise the brand. HGST shall not be liable to third parties for unauthorized use of this
document or unauthorized use of its trademarks.
All other company names, products or trademarks used in this presentation are the marks of their respective owners, and
not HGST.
This information is presented as of November 4, 2013, and HGST does not undertake any obligation to update any of the
information provided.
Thank You