Lifsstil Buying Simulation
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Transcript of Lifsstil Buying Simulation
lifsstil
Brittney Wooten Six-month plan FASM 245
logo
• Lifsstil meaning lifestyle in Icelandic. • The logo is simple, but also reflects
the fun and laid-back image of the brand.
Target Market o Young women ages 18-30 interested in music, film, art, and fashion.
Generation Y.
o Seeking urban apparel & lifestyle products with a touch of vintage feel. Lifsstil customers want clothing that is good quality and stylish, at moderate prices.
o Mostly city girls, but not necessarily.
o Psychographics: Energetic, fast-paced lifestyle, educated, love technology, rely on word of mouth, diverse, cultural, laid-back, but very fun.
o Students or working in creative field. o Income: $30,000+
The customer
Mission
Our mission is to meet the wants and needs of our customers, by providing an eclectic mix of apparel and lifestyle products.
competition
Promotional cadence www.http://Lifsstil.com
Lifsstil.com
lifsstilTops
Bottoms
Shoes
Accessories
Outerwear
About
• Lifsstil customers are very technologically savvy, they rely on WOM(Word of Mouth), and social media sites, celebrity exposure etc.
• Look-book presented to customers via Lifsstil.com. • Promotion/Sales: Mostly online. Markdowns after 90 days.
• Advertising on Lifsstil.com, Facebook, Twitter, Blogs. • Competitors Cadence: Sales on website,
New york
• SoHo
• Diverse/Cultural
• Artistic environment
• Transportation: Train etc.
Chicago
• North Clark Street
• Cultural/Entertainment oriented
• Creative
• Transportation: Public/walking
miami
• Collins Avenue South Beach
• Entertainment oriented
• Cultural
• Transportation: Walking/Bike
Assortment plans • Clusters: • New York City: SoHo (Broadway NY) • Chicago: North Clark Street • Miami: South Beach Collins Avenue • All locations are positioned near or on the same street as our competitors.
• Classifications: Tops, Jeans, Shorts, Skirts, Shoes
• Classification Recap: • Tops: $374,070 TTL%= 19% • Jeans: $393,607 TTL%= 20% • Skirts: $ 540,828 TTL%=28% • Shorts: 408,320 TTL%= 21% • Shoes: $235,790 TTL= 12%
• Price Ranges: • Tops: $40-$80 • Jeans: $60-$100 • Skirts: $38-72 • Shorts: $39-$80 • Shoes: $30-70
Pyramid planning
24% 33% 32% 11%
$430,348
$607,440
$591,845
$199,827
Total: $1,829,459 100%