Lifetime value: Hackathon 2013
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Transcript of Lifetime value: Hackathon 2013
![Page 1: Lifetime value: Hackathon 2013](https://reader033.fdocuments.net/reader033/viewer/2022052602/559cee151a28aba44a8b45a8/html5/thumbnails/1.jpg)
Customer lifetime value
Hackathon 2013
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LTV Minimum Checklist
• % stálých zákazníků
• Kolik objednávek za celý nákupní život udělá
• Průměrná hodnota jedné objednávky
• Marže
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Využijte online kalkulačky
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84% vašich fanoušků už je vašimi zákazníky
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Data mining
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Ženy své kadeřníky neopouštějí.
Personalizujte.
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Multiple touchpointsZMOT
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Internet Marketing Funnel: správný obsah ve
správný moment
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Klienti se mění, jejich potřeby
též
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1. CPA/VPA: kalkulačky (http://life-time-value.appspot.com)
2. Smart data: Big Brother, Big Fish
3. Data: věrnostní program i cookies
4. Personalizace: emailing i brand story
5. Touchpoints: Které? Kolik? ZMOT!
6. Správný moment: IM Funnel (http://thebandagency.ca/process/)
7. Testovat a přehodnocovat
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Díky za pozornost.
Pavlína, Mirka, Hanka, Vojta, Petr, Petr, Luboš a Vladimír