Life’s a B!#ch.Caitlin Hall . Visual Communicator

Life’s a B!#ch.

Project 1 Project 2 Project 3 Project 4 Project 5 Project 6 About Contact

Project 1 Breif Creative rational

For this assignment we were required to design a recipe book, my concept for my recipe book was don’t play with your food. This is a reprimanding statement that many people here from their elders my partner and I decided to play with this statement by making the book theme all about playing with food. Playing with food being food fights, food experimentation and so on.

The front of the book was inspired by food design where foods were cleverly thrown or broken to create a colorful composition. To create this I used grapes silver balls flour glass grape juice and various other elements. The font I chose for the title is Gill sans, I chose this font because it liked playful and appealing to the front cover.

To go with the theme of a playful nature I decided to die cut the font into a hard cover so that the picture could be seen and not destroyed by font but admired once the font was taken away.

For the pictures of this book my partner and I wanted to recreate food fights using various elements in our recipes, alas that could not happen as the studio was too small and the fight s where too wild and the photographers did not have the advanced e q u i p m e n t to capture fast forceful m o v e m e n t s . So we compromised, only using one model at a time, pouring, throwing and s p l a t t e r i n g ingredients onto one another.

I created the recepie book layout in a creative poured on or pored into type design. which included fun facts and i n s p i r a t i o n s inspired by the chefs and cooks who wrote them.

Project 2 Breif Creative rational

This brief is to create an innovative 21st century whiskey for women so that the stereotypes, codes and images may be challenged.

For my whiskey I identified whiskies of these codes and images, compared them, researched them, criticized them and concluded in their similarities. The most prominent similarity is that all had stories of how they were created. And that is where I started with the creation of my whiskey.

I researched and referenced Scottish myths and legends in order to acquire a place of origin. My story is about a spring called the water of life because water of life in Irish is whiskey.

My poster c o n t a i n s i n f o r m a t i o n of a tasting in Scotland, because I believe in getting the full experience, as whiskey is a drink that needs to be e x p e r i e n c e d . The poster is designed with a background of silver birch trees, as this is the image in the logo.

The tree protecting this legendary spring is an old silver birch tree; this is where the design for the logo came to be

The name Eldon Hills is a place in Scotland, the hills has three l’s because in the story there are three distillers who create the whiskey.

The logo’s colours are black and white because I wanted to go for a classical look, as well many of my reverences where of black and white illustrations, which I find appealing and suttle.

I chose to enclose the logo in a circle because a circle represents a woman.

The bottle is a classic square mold, I chose this type of bottle because it is accessible and takes up little space and is easy to pack.

Project 3 Breif Creative rational

For this project we were required to choose one of the “principles of design” from www.paperlovesdesign.b l o g s p o t . c o m and the posters. Conceptualize a brand solution and design a CI system to be mocked-up on a specified Antalis paper. C o n t e x t u a l i z e the execution within a corporate identity guideline and process document.

Rising sun sushi’s role is to provide and present customers to a s o p h i s t i c a t e d high end dining e x p e r i e n c e , the finest food and beverages, atmosphere and service. Our business will be focused on service by establishing ourselves with an offering defined as a trusted alternative for our target market. We also aim to build sustainable relationships with our customers and become their restaurant of choice.

The menu was created with the same materials used to create the logo. Paint. The logo and menu were hand painted and detailed. Like the colour pallet of paint the sushi on the menu was designed to celebrate the multiplicity of sushi.

The invitations were used with the same principles as the logo and menu. Using the colours and fun layout that highlights i m p o r t a n t i n f o r m a t i o n , giving a feel of importance and fun.

The logo is the most important part. It is hand painted. The icon if a fish with a meaning of tradition belief and food. The colours are chosen because they are particular colours used frequently in Chinese culture.

Project 4 Breif Creative rational

M o t l e y : I n c o n g r u e n t l y varied in appearance or character, disparate a motley crew of discontents and zealous.

Our group is a bag of assorted dispositions but this mismatching of people is what allows our brand to come up with innovative strategic thoughts with many options for our client’s. By embracing our diversity we are able to tackle all challenges from varying angles. We are realists in the sense we understand life is not as simple as it appears but we choose to embrace these intricate details that our life encompasses.

For this project we were requred to create a unique company thet would be capable of representing ourselves as a group of people that would succesful provide other companies with a service.

Motley crew was created with the inspiration of the famous motley crew. Our logo was created with influence of the skulls the motley crew had. Using the elements of nature and human as well as type, a collage image of a skull was created that contained the personality of the motley crew group.

Like our logo all visual elements were created with elements of our inspiration to create collages that e n c o mp a s s e d our personality as well as complimented the information to create interest and inform.

We are specialists in the youth market and all its associated products and services We are trend focused, our agency prides itself on its ability to keep up with the latest in everything ranging from technology to fashion.Our internal structure is unique as we embrace i n d e p e n d e n t thinking, as well as the wellbeing of our staff – a happy staff is a productive staff, they are less likely to be absent and will have an increased sense of satisfaction from their job.

Project 5 Breif Creative rational

The Brief To create a 360° campus and umbrella concept for 2013, in order to drive sales for the new B l a c k B e r r y ® Curve™ 9320 S m a r t p h o n e . This campaign aims to s p e c i f i c a l l y convert feature phone users to B l a c k B e r r y ® S m a r t p h o n e users.

For the Black Berry challenge we created a competition and events to launch the product into our deducted target market. The posters and ads were designed with black berries look and feel in mind, because Black Berry needs to build on past successes and ensure they receive that Coolest Brand Accolade in 2013

For the c o m p e t i t i o n we designed a program down load able to any Black Berry phone.The idea of this competition was to harness the capabilities of the new product, and make the public aware by including them in a nationwide campaign.

All ads were designed and created using elements from the Black Berry image provided to us by Black Berry research.The ads were designed to inform the public about the capabilities as well as to create hype.D e v e l o p i n n o v a t i v e solutions to solve the identified brand issuesClearly define the brand communications message Develop a m e a n i n g f u l creative concept, look-and-feelDevelop an innovative media strategy.

The App was designed for simplicity but also to include all Black Berry members in order to create hype. The app is designed to inform users of and about the competition as well as how the c o m p e t i t i o n works with all questions and rules provided. The App includes and connects people by creating connection in the competition. This connection to other further strengthens the users loyalty to the black berry brand.

Project 6 Breif Creative rational

For this project we are required to create our own conceptual identity. Apply our identity to a printed and digital portfolio, business card and exhibition format as well as rework our previous projects to be exhibited in our portfolios.

Life’s a Bitch or for other reasons a beach. Over the past three years that establishments can never answer questions with straight answers or for that matter answers a question that influence you in a profound way. I created my logo with a double meaning because in reality every thing created in advertising is a double meaning. If advertising has taught me anything is that it is a two faced friend that is neither right or wrong. Rather it is what it is because of other influences. To tell you the truth I feel my career choice is wrong, but to be able to have the ability to change perspectives and place the world in a different light might make a difference one day.

I as a person of my own creation believe that I see the world in a very different way to others, because of this many or all persons do not understand me. I may in many aspects seem to do things the wrong way. However I do things for a reason, I am a firm believer that every action has a consequence, give and take. But if I feel that certain situation is wasting my time, I place myself in an environment that will most benefit me. And over the years though many may think I have wasted my time, it has benefited me because I finally realised something. It changed my perspective and understanding of how the world really works.

I chose to do my logo in black and white because black and white are in many ways the most unassuming colours, and in others, they are colours that can cause. I also chose black and white because they work together in strange ways. As well as being assumed as a positive and negative. My logo contains an umbrella as the icon. I chose this image because an umbrella like a metaphor can uncover or cover surprising truths. The font type is American type writer I chose this as a font because it is an unassuming font that doesn’t attract too much attention. But can pull the finger if it wants to.

Girls as many say are the biggest objects that can control two faces in the most delectable fashion. Sexy cheeky alluring mysterious devious and disconcerting, many words can be said about a woman. But the reason I chose them to decorate my portfolio is I hand drew them as I am inspired by manga art. manga is one of my many interests. But I chose them because each one is a personality projected in certain situations. The girl with the umbrella, sticks with the theme of beach but her presentation says sexy mysterious B!#ch. The next girl is cheeky and alluring. The third is shy thoughtful and devious.

This is an image created by using elements that I like. This picture although complicated is self explanatory. I have a heart and it grows ever stronger. I have a mind that is filled with thought. I want to be free to spread my own wings. I love animals. I enjoy art making it as well as an interest. I love music movies and dancing. I am always on or near my computer. I created this image for my portfolio because it portrays a thought that connects to the work.

I am Caitlin Hall

I am 21 and studying to be a Visual Communicator. I am currently in third year and the year has finished fast. I have an interest in art, my favourite artist is Turner.

I am a creative because, I view the world differently all the time. Although many don’t understand me I think I am more than capable of influencing the world in some small way.

I like being challenged and try hard to achieve. Graphic design is a challenging field because it is more grey than black and white, with that in mind I will follow it’s current and grow as it does.

About

Contact

Caitlin Hall

Cell: 0835604665Email: caity21@mweb.co.zaVega Scholl of Design JHB