Lifecycle of a News Story
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Transcript of Lifecycle of a News Story
Lifecycle of a news storyLifecycle of a news storyHow using web 2.0 tools is changing the way journalists How using web 2.0 tools is changing the way journalists source, research, present and share newssource, research, present and share news
by Alison Gow
Sourcing article Web 1.0
Reporter gets potential story via: Phone call or meeting with contact Letter to the editor Email Comment on the newspaper's web forum Item in a publication or website Video on YouTube Punter walks into office and asks to speak to a
journalist
Sourcing article Web 2.0
Reporter gets potential story via Web 1.0 and: Link posted on a social network RSS feed of news and message board posts Status update or link on a micro-blog Twitter search Search of blog post Comment on the reporter's blog Online forums
Sourcing article Web 2.0
Email/post/link via reporter/newspaper's MySpace or Facebook page
Podcast Online searches Threaded video debate An incident live-streamed onto a website
Reporter researches Web 1.0 story
Phones/meet contacts to verify information Searches internet for background/experts Finds expert and emails questions.... includes
response in written article Sets up photo opportunity with picture desk Writes article and sends to newsdesk
Reporter researches Web 2.0 story
All of the Web 1.0 ways plus: Crowdsources idea using social networks Uses blog searches and blog translators to find
posts and experts worldwide Uses own blog to post developing story and ask
for input and suggestions from readers Sets up online survey and poll (promoted via
linking from own blog, Facebook page and online forums)
Reporter researches Web 2.0 story
Posts links and questions on specialist message boards
Searches social boomarking tools for related issues
Uses video discussion site to seek views
Records telephone/Skype interview for podcast Collates findings and discusses package with
print and digital news editors Films video reporter
Begins writing detailed analytical article for print production illustrated with quality images some found by picture desk using photo-sharing Creative Commons pool
Presenting the story Web 1.0
Newsdesk checks copy, adds com-on for readers to send their views via email or letter to the editor or via the online forum
Copy sent to subs for layout on page Content and photo uploaded onto website
following morning after publication of print product
Presenting the story Web 2.0
Copy checked by newsdesk for content style and reporters email phone number blog url keywords for tagging and postcode for geo-tagging along with relevant links
Sent to subs for layout on page, multimedia package uploaded to website..
The multimedia package
Link placed to story in newspapers forum Downloadable podcast Image slideshow with reporters voiceover Video report embedded in online article Article leads the morning and midday news
bulletins on newspaper website Video report uploaded to newspaper's channel
Leveraging Web 2.0
Images uploaded to newspaper's Flickr site Readers' q&a with expert in online liveblog
hosted by newspaper Googlemap offering locator plus internal and
external links to associated issues Words links video and images combined in
Dipity timeline and embedded on website
Meanwhile... Reporter blogs on story outcome and links to
associated articles and external blog posts
Sharing the story Web 1.0
Newspaper sold on streets for around 12 hours Shovelware story and images on website's
main page until overtaken by more news Readers may find it using search facility Radio may pick up story and report (without
crediting source) Forum members debate issue briefly Readers discuss story with family, friends or
colleagues
Sharing the story Web 2.0 Newspaper sold on street for a day Online news story seo-d for heigh visibility
searches Story and links seeded on appropriate website
front page with links Headline and link to content promoted via
twitter feed RSS subscribers sent article and lnks to
associated content Article included one-mail newsletter to
subscribers, with link back to website
Leveraging Web 2.0 for sharing
Video report on website, youtube and embedded on Facebook page and reporter's in-house blog
Content again features in following day newspaper – in web blurb of top 5 most read stories
Forum moderator encourages comments and promotes topic
Content highlighted on social bookmarking sites Included in news widget feed for reporters to
add to their own web page/blog
The readers may Share the article by emailing links to contacts Post their views on external message boards
and link background Blog about the article and link Tweet and link Save it to their own social bookmarks or digg it Join the newspaper's flickr group, Facebook
page Forward e-newsletters Add the news widget
Just talk about it
What next? Web 1.0
Forum comments might be reverse published in paper via a from our forums column
A reader might ring in with a follow-up tip email write or post on the online forum
What next? Web 2.0
Reporter monitors Blog traffic for activity and routes Uses online search tools (for alerts,
messageboards, tweets and blog posts) to see who, where and how the article is being discussed
Comments and reactions arrive via reporter's blog, forums, messageboards, social networks, youtube ratings, Twitter... to name but a few
And then...
Reporter gets several potential new lines of investigation and can begin using online tools again to research these emerging stories