Life Lock Employee Benefit Presentation

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  • 2009 www.lifelock.com 800 LIFELOCK (543.3562) **Confidential** *

    Identity Theft TodayThe LifeLock ServiceLifeLocks Employee Benefit Agenda

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    2009 www.lifelock.com 800 LIFELOCK (543.3562) **Confidential** *

    Identity theft affects a significant portion of the population and will continue to rise

    The FTC and Javelin estimate over 9.9 M ID Theft victims in the US in 2008, up 21% from 2007There were 446 data breaches affecting 127M personal data records in 2007, with the period Jan-June 2008 jumping 69%Identity Theft affected 4.3% of the US Population in 2008Identity Theft Today

    According to Javelin Identity Fraud Survey Report and FTCs Consumer Fraud Report CY2008

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    2009 www.lifelock.com 800 LIFELOCK (543.3562) **Confidential** *

    Identity Theft TodayAccording to FTCs Consumer Fraud and Identity Theft Complaint Data CY2007Highest number of ID Thefts with 43,892Rank #1 inID TheftHighest growth of ID Theft complaints with 33% Y/Y22%2.4%

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    2009 www.lifelock.com 800 LIFELOCK (543.3562) **Confidential** *

    How Information Was MisusedCredit Card Fraud20%New AccountsExisting Account

    Phone or Utilities13%TelephoneWirelessUtilities

    Employment Related15%

    Bank Fraud11%Electronic Fun TransferExisting Accounts

    Loan Fraud4%Business/Personal/StudentAuto LoanReal Estate Loan

    Government Documents/Benefits15%Fraudulent Tax ReturnGov. Benefits AppliedDrivers License Issued

    Other Identity Theft24%UncertainEvading the LawMedicalInternet/EmailApartment/House RentalInsuranceProperty Rental FraudSecurities/Other InvestmentsChild SupportBankruptcyMagazines

    Attempted Identity Theft6%

    According to FTCs Consumer Fraud and Identity Theft Complaint Data CY2008

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    2009 www.lifelock.com 800 LIFELOCK (543.3562) **Confidential** *

    SSN is not an effective source of identification

    Easy to falsify, counterfeit or create a synthetic identityNo standardized effective manner to associate SSN to a specific personPersonal data is already out and available to the public

    ID Theft is a low risk/high reward crime

    LucrativeLittle retribution/enforcement/penaltiesAnonymity

    Many victimized by those closest family, co-workers, caregivers and community members

    Roots of the Identity Theft Problem

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    2009 www.lifelock.com 800 LIFELOCK (543.3562) **Confidential** *

    The fraud amount per victim equaled $4,849 in 2008Identity theft cost consumers and businesses a total of $48B in 2008The average Identity Theft lifecycle lasted between 72 to 218 days of fraud or misuse an overall increase of 21%Victims spent on average 175-300 hours to restore stolen identities How Victims Were Impacted

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    2009 www.lifelock.com 800 LIFELOCK (543.3562) **Confidential** *

    How to Protect Yourself AgainstIdentity TheftPrevention: Limit your points of vulnerabilityAnnual credit reportNew accountsChange of addressOnline buying and trading of identitiesStolen mail Stolen wallets

    DetectionAlertsCredit reports

    Resolution

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    2009 www.lifelock.com 800 LIFELOCK (543.3562) **Confidential** *

    The Lifelock ServiceTOTAL SERVICE GUARANTEE Regardless of the type of identity theft that our members experience, we cover it.

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    2009 www.lifelock.com 800 LIFELOCK (543.3562) **Confidential** *

    The Lifelock StoryLifeLock incorporated in April 2005 and had just over 2500 members year end 2005

    After a nationally televised interview in February 2006, Todd Davis shared his social security number for the first time on the air

    LifeLock quickly grew from 4,000 subscribers to over 1M in May 2008

    With the LifeLock Service, Todd had over 400 attempts of identity theft and only 1 incident of identity theft for an amount of $500 and the occurrence was quickly resolved by the LifeLock remediation team

    To date, of LifeLocks 1.2M subscribers, only 105 had their identities stolen, and LifeLock was quick to respond to the problem, making them some of our biggest supporters

    2009 www.lifelock.com 800 LIFELOCK (543.3562) **Confidential** *

    Explosive Growth and Market Potential(a)As of 8/31/2008Immediate primary market opportunity: 33+M subscribers of credit monitoring, with over 35% of them very unlikely to renew Javelin Strategy & Research

    2009 www.lifelock.com 800 LIFELOCK (543.3562) **Confidential** *

    LifeLock Subscriber Benefits

    2009 www.lifelock.com 800 LIFELOCK (543.3562) **Confidential** *

    Consumer Choices TodayLifeLocks services focus on proactively preventing identity theft and aggressively resolving and incidents that do occur.

    2009 www.lifelock.com 800 LIFELOCK (543.3562) **Confidential** *

    Consumer Choices Today/ CC

    Before TheftDuring TheftAfter Theft

    2009 www.lifelock.com 800 LIFELOCK (543.3562) **Confidential** *

    LifeLock SecurityISO/IEC 27001 certified for data and operational securityHighest industry standard to secure and protect personal information

    PCI Level 1 compliantHighest level of compliance in credit card protection

    Physical securityBiometric security accessSurveillance 24 hours a day

    2009 www.lifelock.com 800 LIFELOCK (543.3562) **Confidential** *

    LifeLock National BrandingOver 92% of household impressions

    Over 2,068 national radio spots year to date not including $41,989 spent in local radio spots

    Over 500 interviews year to date

    Over 9,400 nationally aired commercials year to date

    Over 6B impressions and 6M clicks through online advertising

    2009 www.lifelock.com 800 LIFELOCK (543.3562) **Confidential** *

    LifeLock Brand AwarenessLifeLock maintains the lead in terms of total awareness (43% unaided + aided) across a variety of institutions.

    Based on the August 2008 survey conducted by MRSI.

    2009 www.lifelock.com 800 LIFELOCK (543.3562) **Confidential** *

    LifeLock Celebrity ApprenticeTwo teams of celebrities will be charged with designing a package and promotional display for the launch of the new LifeLock GoldThe program averaged over 9 million viewers in the most recent season and closely matches the LifeLock customer profileThe program has an extremely successful track record of driving web, sampling and store trafficTide To Go 500,000 web visitors, 300,000 sample requests in one dayVanilla Mint Crest 4.7 million web hits, 40,000 samples requestedThe program will integrate an offer for a free 30 day trial of LifeLock through an in-store promotion at Target

    2009 www.lifelock.com 800 LIFELOCK (543.3562) **Confidential** *

    Retail MerchandisingLifeLock Identity Theft Protection Starter Kit$9.99 retailLaunches October 2008 chain-wide in 1,100 Office Depot storesInitial launch 20,000 unitsOffice Depot- in-store on power-wing grid endcap350 secondary free-standing displaysOffice Depot feature Oct-Dec 2008- purchase LL ID theft protection starter kit, enroll and receive a $10 Office Depotgift card

    Identity Theft Prevention Kit for Dummies LifeLock trial offer: 2,400 stores with 180,000 units on endcap in Nov 2008

    LifeLock Retail ONE-YEAR Membership Kit$99 retail- launches chain-wide at Best Buy920 BB storesInitial launch 12,000 unitsBest Buy feature in circular ad, possible front page 10/27Endcap in November, possible circular ad placement again in DecemberBundled offer in Feb-April targeting tax productsTear-pad offer, Reward Zone, BestBuy.com, Geek Squad co-marketing plans in Q1 2009

    2009 www.lifelock.com 800 LIFELOCK (543.3562) **Confidential** *

    Continuous ProtectionLifeLock Product Vision

    2009 www.lifelock.com 800 LIFELOCK (543.3562) **Confidential** *

    LifeLock as an Employee Benefit

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    2009 www.lifelock.com 800 LIFELOCK (543.3562) **Confidential** *

    Employee Benefit OptionsEmployee paidGroup discount availableDirect home billing via credit or debit cardPayroll deduction available for groups larger than X24x7x365 call centerSignup online at www.lifelock.com or via 1-800 LifeLock

    2009 www.lifelock.com 800 LIFELOCK (543.3562) **Confidential** *

    Employee Benefit Options

    Company paidVolume incentive pricing based on group sizeEmployer pays for all employees (population pricing)Employer pays on a per subscriber basis 24x7x365 call centerSignup online at www.lifelock.com or via 1-800 LifeLock

    2009 www.lifelock.com 800 LIFELOCK (543.3562) **Confidential** *

    Employee Benefit SupportSupport from start to finishEmployee benefit brochuresEmployee benefit launch kitsEmployee benefit emails and collateral

    2009 www.lifelock.com 800 LIFELOCK (543.3562) **Confidential** *

    To Add Lifelock As An Employee Benefit To Your CompanyContact:Cheryl Miller888-629-2410www.thefinanciallink.ws

    2009 www.lifelock.com 800 LIFELOCK (543.3562) **Confidential** *

    Thank you!

    2009 www.lifelock.com 800 LIFELOCK (543.3562) **Confidential** *

    Who is AffectedAccording to Javelin Identity Fraud Survey Report CY2007

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    2009 www.lifelock.com 800 LIFELOCK (543.3562) **Confidential** *

    Methods of Identity TheftAccording to Javelin Identity Fraud Survey Report CY2007

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    2009 www.lifelock.com 800 LIFELOCK (543.3562) **Confidential** *

    Identity TheftAt age 18, Candace order her first credit report, after a professor in her business class told the students it was a good idea. When she received it, a family member had opened over 5 credit cards in her name, cell phone and more. To this day, she has had trouble cleaning up her credit.Identity Theft Victim; Candace Kapela, Tucson AZ

    Jennifer had just moved into her new apartment and called her utilities company to get signed up. They informed her that her account was already active. She came to find that the Identity Thieve had been using her Soc