life insurance project on sales

A STUDY ON ldquoRECRUITMENT OF ADVISORS AND SALES OF FINANCIAL PRODUCTS THROUGH THEM ANDCOLLECTION OF DESIRABLE PREMIUMrdquo

SUBMITTED BY AMIT KUMAR SUMAN ROLL NO 7348 DUAL C BIIB (ICIB) 2007-09 amitsumanicibpunegmailcom

Balaji Institute of International Business (BIIB) Pune

Survey No 552-7 Tathawade Opp Wakad Police Station Off Pune-Mumbai

Highway

Pune - 411 033 (T) +91 - (020) - 6674 1081 83 84 85

Date 22nd July 2008

CONTENTS

ACKNOWLEDGEMNT

PREFACE

EXECUTIVE SUMMARY INTRODUCTION TO THE INDUSTRY

INTRODUCTION TO THE COMPANY

RECRUITMENT OF ADVISORS

SALES AND DISCRIPTION OF THE FINANCIAL PRODUCT

RECOMMENDATIONS

CHALLENGES IN LIFE INSURANCE SECTOR

BIBLIOGRAPHY

2

TO WHOM IT MAY CONCERN

This is to certify that Mr Amit Kumar Suman of Balaji Institute Of International

Business Pune (PGBM in Marketing 2007-09 Batch) has completed his on-the-job two

months summer training in Reliance Life Insurance Company Limited Patna from 2nd

May 2008 to 30th June 2008 in connection to his course curriculum

Mr Amit Kumar Suman was briefed about the work of recruiting ten financial advisors

and getting policies for the company up to rs 2 lakhs He achieved the target and has

proved his skills as a sales manager that was assigned to him as his project profile and

we admire his talent

We put on record and appreciate the excellent conceptual abilities and communication

skills of Mr Amit Kumar Suman and wish him all the very best for a bright and

promising career

3

ACKNOWLEDGEMENT

First of all I would like to thank the Management at Reliance Life Insurance cofor

giving me the opportunity to do my two-month project training in their esteemed

organization I am highly obliged to MsRashmi Paul (Branch head) for granting me to

undertake my training at Patna main branch (Exhibition road)

I express my thanks to all Sales Managers under whose able guidance and direction

specially Mr Ranjeet kr Malhotra(sales manager) who was my mentor and helped me

alotthrough which I was able to give shape to my training Their constant review and

excellent suggestions throughout the project are highly commendable

My heartfelt thanks go to all the executives who helped me gain knowledge about the

actual working and the processes involved in various departments

Thanking youhellip Amit Kumar Suman

4

PREFACEThe liberalization of the Indian insurance sector has been the subject of much heated

debate for some years The policy makers where in the catch 22 situation wherein for

one they wanted competition development and growth of this insurance sector which is

extremely essential for channeling the investments in to the infrastructure sector At the

other end the policy makers had the fears that the insurance premia which are

substantial would seep out of the country and wanted to have a cautious approach of

opening for foreign participation in the sector

As one of the rare occurrences the entire debate was put on the back burner and the IRDA

saw the day of the light thanks to the maturing polity emerging consensus among factions

of different political parties Though some changes and some restrictive clauses as

regards to the foreign participation were included the IRDA has opened the doors for the

private entry into insurance

Whether the insurer is old or new private or public expanding the market will present

multitude of challenges and opportunities But the key issues possible trends

opportunities and challenges that insurance sector will have still remains under the

realms of the possibilities and speculation What is the likely impact of opening up

Indiarsquos insurance sector

The large scale of operations public sector bureaucracies and cumbersome procedures

hampers nationalized insurers Therefore potential private entrants expect to score in

the areas of customer service speed and flexibility They point out that their entry will

mean better products and choice for the consumer The critics counter that the benefit

will be slim because new players will concentrate on affluent urban customers as

foreign banks did until recently This seems to be a logical strategy Start-up costs-such

as those of setting up a conventional distribution network-are large and high-end niches

offer better returns However the middle-market segment too has great potential Since

insurance is a volumes game Therefore private insurers would be best served by a

middle-market approach targeting customer segments that are currently untapped

5

EXECUTIVE SUMMARY

In todayrsquos corporate and competitive world I find that insurance sector has the

maximum growth and potential as compared to the other sectors Insurance has the

maximum growth rate of 70-80 while as FMCG sector has maximum 12-15 of

growth rate This growth potential attracts me to enter in this sector and RELIANCE

LIFE INSURANCE has given me the opportunity to work and get experience in highly

competitive and enhancing sector

The success story of good market share of different market organizations

depends upon the availability of the product and services near to the customer

which can be distributed through a distribution channel In Insurance sector

distribution channel includes only agents or agency holders of the company If a

company like RELIANCE LIFE INSURANCE TATA AIG MAX etc have

adequate agents in the market they can capture big market as compared to the

other companies

Agents are the only way for a company of Insurance sector through which

policies and benefits of the company can be explained to the customer

6

INTRODUCTION TO THE INDUSTRY

NEED OF LIFE INSURANCE

The functions of Insurance can be bifurcated into two parts1 Primary Functions

2 Secondary Functions

3 Other Functions

The primary functions of insurance include the followingProvide Protection - The primary function of insurance is to provide protection against

future risk accidents and uncertainty Insurance cannot check the happening of the risk

but can certainly provide for the losses of risk Insurance is actually a protection against

economic loss by sharing the risk with others

Collective bearing of risk - Insurance is a device to share the financial loss of few among

many others Insurance is a mean by which few losses are shared among larger number of

people All the insured contribute the premiums towards a fund and out of which the

persons exposed to a particular risk is paid

Assessment of risk - Insurance determines the probable volume of risk by evaluating

various factors that give rise to risk Risk is the basis for determining the premium rate

also

Provide Certainty - Insurance is a device which helps to change from uncertainty to

certainty Insurance is device whereby the uncertain risks may be made more certain

The secondary functions of insurance include the following

Prevention of Losses - Insurance cautions individuals and businessmen to adopt suitable

device to prevent unfortunate consequences of risk by observing safety instructions

7

installation of automatic sparkler or alarm systems etc Prevention of losses cause lesser

payment to the assured by the insurer and this will encourage for more savings by way of

premium Reduced rate of premiums stimulate for more business and better protection to

the insured

Small capital to cover larger risks - Insurance relieves the businessmen from security

investments by paying small amount of premium against larger risks and uncertainty

Contributes towards the development of larger industries - Insurance provides

development opportunity to those larger industries having more risks in their setting up

Even the financial institutions may be prepared to give credit to sick industrial units

which have insured their assets including plant and machinery

The other functions of insurance include the following

Means of savings and investment - Insurance serves as savings and investment insurance

is a compulsory way of savings and it restricts the unnecessary expenses by the insureds

For the purpose of availing income-tax exemptions also people invest in insurance

Source of earning foreign exchange - Insurance is an international business The country

can earn foreign exchange by way of issue of marine insurance policies and various other

ways

Risk Free trade - Insurance promotes exports insurance which makes the foreign trade

risk free with the help of different types of policies under marine insurance cover

8

THE HISTORY OF INDIAN INSURANCE INDUSTRY

Life Insurance

In 1818 the British established the first insurance company in India in Calcutta the

Oriental Life Insurance Company First attempts at regulation of the industry were made

with the introduction of the Indian Life Assurance Companies Act in 1912 A number of

amendments to this Act were made until the Insurance Act was drawn up in 1938

Noteworthy features in the Act were the power given to the Government to collect

statistical information about the insured and the high level of protection the Act gave to

the public through regulation and control When the Act was changed in 1950 this meant

far reaching changes in the industry The extra requirements included a statutory

requirement of a certain level of equity capital a ceiling on share holdings in such

companies to prevent dominant control (to protect the public from any adversarial

policies from one single party) stricter control on investments and generally much

tighter control In 1956 the market contained 154 Indian and 16 foreign life insurance

companies Business was heavily concentrated in urban areas and targeted the higher

echelons of society ldquoUnethical practices adopted by some of the players against the

interests of the consumersrdquo then led the Indian government to nationalize the industry In

September 1956 nationalization was completed merging all these companies into the so-

called Life Insurance Corporation (LIC) It was felt that ldquonationalization has lent the

industry fairness solidity growth and reachrdquo

Some of the important milestones in the life insurance business in India are

1912 The Indian Life Assurance Companies Act enacted as the first statute to regulate

the life insurance business

1928 The Indian Insurance Companies Act enacted to enable the government to collect

statistical information about both life and non-life insurance businesses

9

1938 Earlier legislation consolidated and amended to by the Insurance Act with the

objective of protecting the interests of the insuring public

1956 The market contained 154 Indian and 16 foreign life insurance companies

10

MAJOR PLAYERS IN THE LIFEMAJOR PLAYERS IN THE LIFE

INSURANCE INDUSTRY IN INDIAINSURANCE INDUSTRY IN INDIA

Life Insurance Corporation of India (LIC)

Life Insurance Corporation of India (LIC) was established on 1 September 1956 to spread

the message of life insurance in the country and mobilise peoplersquos savings for nation-

building activities LIC with its central office in Mumbai and seven zonal offices at

Mumbai Calcutta Delhi Chennai Hyderabad Kanpur and Bhopal operates through 100

divisional offices in important cities and 2048 branch offices LIC has 559 lakh active

agents spread over the country

The Corporation also transacts business abroad and has offices in Fiji Mauritius and

United Kingdom LIC is associated with joint ventures abroad in the field of insurance

namely Ken-India Assurance Company Limited Nairobi United Oriental Assurance

Company Limited Kuala Lumpur and Life Insurance Corporation (International) EC

Bahrain It has also entered into an agreement with the Sun Life (UK) for marketing unit

linked life insurance and pension policies in UK

In 1995-96 LIC had a total income from premium and investments of $ 5 Billion while

GIC recorded a net premium of $ 13 Billion During the last 15 years LICs income

grew at a healthy average of 10 per cent as against the industrys 67 per cent growth in

the rest of Asia (34 per cent in Europe 14 per cent in the US)

LIC has even provided insurance cover to five million people living below the poverty

line with 50 per cent subsidy in the premium rates LICs claims settlement ratio at 95

per cent and GICs at 74 per cent are higher than that of global average of 40 per cent

Compounded annual growth rate for Life insurance business has been 1922 per cent per

annum

11

IN ADDITION TO ABOVE STATE INSURERS THE FOLLOWING HAVE BEEN

PERMITTED TO ENTER INTO INSURANCE BUSINESS -

The introduction of private players in the industry has added to the colors in the dull

industry The initiatives taken by the private players are very competitive and have given

immense competition to the on time monopoly of the market LIC Since the advent of the

private players in the market the industry has seen new and innovative steps taken by the

players in this sector The new players have improved the service quality of the

insurance As a result LIC down the years have seen the declining phase in its career The

market share was distributed among the private players Though LIC still holds the 75

of the insurance sector but the upcoming natures of these private players are enough to

give more competition to LIC in the near future LIC market share has decreased from

95 (2002-03) to 70 ( 2007-08)

Insurance Companies in India (April 2008)Bajaj Allianz Life Insurance

AMP Sanmar Life Insurance Birla Sun Life Insurance

Aviva Life Insurance HDFC Life Insurance ICICI Prudential Life Insurance

Max Newyork Life Insurance

Metlife India Insurance Reliance Life Insurance

Shiram Life Insurance Tata AIG Life Insurance SBI Life Insurance

Bharti AXA Life Insurance

ING Vysya Life Insurance Sahara Life Insurance

Kotak Mahindra Insurance

General Insurance Corporation India

Royal Sundaram Insurance

1 HDFC Standard Life Insurance Company Ltd

HDFC Standard Life Insurance Company Ltd is one of Indiarsquos leading private life

insurance companies which offers a range of individual and group insurance solutions It

is a joint venture between Housing Development Finance Corporation Limited (HDFC

Ltd) Indiarsquos leading housing finance institution and The Standard Life Assurance

Company a leading provider of financial services from the United Kingdom Their

cumulative premium income including the first year premiums and renewal premiums is

Rs 6723 for the financial year Apr-Nov 2005 They have managed to cover over

1100000 individuals out of which over 340000 lives have been covered through our

group business tie-ups

12

2 Max New York Life Insurance Co Ltd

Max New York Life Insurance Company Limited is a joint venture that brings together

two large forces - Max India Limited a multi-business corporate together with New

York Life International a global expert in life insurance With their various Products and

Riders there are more than 400 product combinations to choose from They have a

national presence with a network of 57 offices in 37 cities across India

3 ICICI Prudential Life Insurance Company Ltd

ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank a

premier financial powerhouse and Prudential plc a leading international financial

services group headquartered in the United Kingdom ICICI Prudential was amongst the

first private sector insurance companies to begin operations in December 2000 after

receiving approval from Insurance Regulatory Development Authority (IRDA) The

company has a network of about 56000 advisors as well as 7 bancassurance and 150

corporate agent tie-ups

4 Om Kotak Mahindra Life Insurance Co Ltd

Kotak Mahindra Old Mutual Life Insurance Ltd is a joint venture between Kotak

Mahindra Bank Ltd (KMBL) and Old Mutual plc

5Birla Sun Life Insurance Company Ltd

Birla Sun Life Insurance Company is a joint venture between Aditya Birla Group and

Sun Life financial Services of Canada

6SBI Life Insurance

SBI Life Insurance is a joint venture between the State Bank of India and BNP Paribas

Assurance SBI Life Insurance is registered with an authorized capital of Rs 2000 crores

and a Paid-up capital of Rs 1000 Crores SBI owns 74 of the total capital and BNP

Paribas Assurance the remaining 26

State Bank of India enjoys the largest banking franchise in India Along with its 7

Associate Banks SBI Group has the unrivalled strength of over 14500 branches across

the country arguably the largest in the world BNP Paribas Assurance is the insurance

arm of BNP Paribas - Euro Zonersquos leading Bank BNP Paribas part of the worlds top 10

13

group of banks by market value and part of Europe top 3 banking companies is one of

the oldest foreign banks with a presence in India dating back to 1860 BNP Paribas

Assurance is the forth largest life insurance company in France and a worldwide leader

in Creditor insurance products offering protection to over 50 million clients BNP Paribas

Assurance operates in 42 countries mainly through the bancassurance and partnership

model

SBI Life has a unique multi-distribution model encompassing Bancassurance Agency

and Group Corporates

SBI Life extensively leverages the SBI Group as a platform for cross-selling insurance

products along with its numerous banking product packages such as housing loans and

personal loans SBIrsquos access to over 100 million accounts across the country provides a

vibrant base for insurance penetration across every region and economic strata in the

country ensuring true financial inclusion

7 Allianz Bajaj Life Insurance Company Ltd

Bajaj Allianz Life Insurance Company Limited is a Union between Allianz SE one of the

worldrsquos largest Life Insurance companies and Bajaj Auto one of the biggest 2- amp- 3

wheeler manufacturers in the world

Allianz SE is a leading insurance conglomerate globally and one of the largest asset

managers in the world managing assets worth over a Trillion Euros (Over R 5500000

crores) Allianz SE has over 115 years of financial experience in over 70 countries

Bajaj Auto is one of the most trusted name is Indian auto for over 55 years At Bajaj

Allianz customer delight is our guiding principle Ensuring world-class solutions by

offering customized products with transparent benefits supported by best technology is

our business philosophy

DATA ABOUT TOTAL REVENUE COLLECTIONS IN 2006-07

14

Accelerated GrowthFiscal Year No of policies sold in FY New Business in FY(Rs in cr)

2001-2002(6 mths) 21376 7

2002-2003 115965 69

2003-2004 186443 180

2004-2005 288189 857

2005-2006 781685 2717

2006-2007 2079217 4270

OTHER PLAYERS

Tata AIG Life Insurance Company Ltd

ING Vysya Life Insurance Company Private Limited

Metlife India Insurance Company Pvt Ltd

AMP SANMAR Assurance Company Ltd

Dabur CGU Life Insurance Company Pvt Ltd

15

Marketing of Insurance In India

Insurance is in a manner of speaking the last frontier in the financial sector to open It is

also a sector which leads to benefits across the full spectrum from the individual who

now have wider choices to the economy which see increased savings to the

infrastructure sector which can look forward to long term funding being available In an

under-insured economy newer channels of distribution have to be utilized to intensify the

reach of insurance both in urban and rural markets This will create huge employment

opportunities not only within insurance companies but also as agents and consultants of

insurance companies

Marketing Mix Policies

Different companies can choose to position themselves differently and hence the

Marketing Mix is different However there are certain common characteristics that one

can cull out from the possible strategies that companies adopt

Product

The development of flexible products to suit individual requirements is what will

differentiate the winners from the also-rans The key to success is in providing insurance

solutions not standardized insurance products The concept of ridersoptional benefits

has already been a huge innovation brought about by the new players which has led to

customization of products for individual needs However companies may differentiate

themselves on the basis of product segments that they choose to focus on and excel in

Place

Different companies may however choose different channels and different geographies to

focus on The channel options are - tied agency force corporate agents and brokers and

this is an area where different companies will make different choices Many companies

like HDFC Standard Life are focusing on all channels whereas companies like Max New

York Life are focusing on the tied agency force only Customer interface will be a key

challenge for life insurance companies and includes every that interaction that the

customer has with the company such as sales new business underwriting policy

servicing premium payments claim processing and so on Technology can play a crucial

role in delivering the highest standards of service set by the company and it will be

imperative for any serious player to excel in all of these 16

Price

Price is a relevant differentiator only in two segments - pure term insurance and in pure

annuities Here too service delivery and financial strength will need to be present at a

minimum acceptable level for price to be a relevant differentiator In case of savings

oriented products long-term returns generated are more relevant than just the price of the

product A focus on generating good investment performance and keeping a tight control

on costs help in generating good long-term maturity value for customers Norms have

been laid down on all of these by IRDA and adhering to these while delivering good

returns will be a challenge

Promotion and Advertising

The level of demand is latent and will have to be activated considerably The market

needs to be developed Greater awareness of insurance and the need to have it as a

protection tool rather than as a tax planning measure needs to be appreciated by the

Indian people Various communication tools including advertising direct marketing and

road shows contribute to all this and different companies take different approaches on

these

Process

Cashless settlement One of the most defining and customer-friendly changes that wersquove

seen in recent years relates to the way claims settlements are made The advent of the

third-party administrator (TPA) regime has facilitated the transition to the hugely

convenient era of cashless settlement of health and auto insurance claims TPAs are

entities who process claims on behalf of insurers the IRDA licenses them after it is

satisfied that they have the financial strength the trained manpower the infrastructure

and the skills to undertake this activity

Likewise with auto insurance the TPA ties up with garages and authorized service

centers for cashless settlement of auto insurance claims

Lower premiums The spirit of competition and the broadening of the risk experience of

insurance companies have contributed to a fall in premiums over the years Thatrsquos

because other things being equal an insurer who covers the lives just of 10 people bears

a higher risk than an insurer who covers the lives of say 100 people Further a broader

17

base will provide greater efficiencies on costs such as distribution management and

claims A broad basing of the mortality experience therefore gives insurers the

elbowroom to compete by lowering premiums and that trend is expected to continue

Premium payment flexibility Insurers have imparted certain flexibility to premium

payment options in order to address this concern For instance one now have the option

to pay your premiums upfront which is then carried forward for the tenure of the policy

The yearly premiums are drawn from the initial corpus Insurers have also introduced the

concept of lsquoautomatic cover maintenancersquo to protect your policy from lapsing owing to

your omission to pay your premium on time Under this in the event of your not paying

the premium the insurer dips into your investment account to the extent of the premium

Of course this comes with an in-built drawback your investment portion diminishes year

on year to the extent of the amount paid to cover your risk

Physical Evidence

This can play a significant role for marketing in the Indian scenario Since Internet users

are comparatively lesser than countries such as US the offline mode will be preferred in

India Although the distribution model is largely agent-based wherever the customer is in

contact with the company this factor can play a significant role in luring the customer

People

The most important factor that materializes sales and maintains customer relationships on

a long-term basis is this factor No matter what distribution strategy a company adopts

customer relationship has to be taken care of in order to maintain the customer base on a

long-term basis

18

INTRODUCTION TO COMPANY

RELIANCE LIFE INSURANCE CO LTD

Our Founder

Few men in history have made as dramatic a contribution to their countryrsquos economic

fortunes as did the founder of Reliance Sh Dhirubhai H Ambani Fewer still have left

behind a legacy that is more enduring and timeless

As with all great pioneers there is more than one unique way of describing the true

genius of Dhirubhai The corporate visionary the unmatched strategist the proud

patriot the leader of men the architect of Indiarsquos capital markets the champion of

shareholder interest

But the role Dhirubhai cherished most was perhaps that of Indiarsquos greatest wealth

creator In one lifetime he built starting from the proverbial scratch Indiarsquos largest

private sector enterprise

When Dhirubhai embarked on his first business venture he had a seed capital of

barely US$ 300 (around Rs 14000) Over the next three and a half decades he

converted this fledgling enterprise into a Rs 60000 crore colossusmdashan achievement

which earned Reliance a place on the global Fortune 500 list the first ever Indian

private company to do so

Dhirubhai is widely regarded as the father of Indiarsquos capital markets In 1977 when

Reliance Textile Industries Limited first went public the Indian stock market was a

place patronised by a small club of elite investors which dabbled in a handful of

stocks

Undaunted Dhirubhai managed to convince a large number of first-time retail

investors to participate in the unfolding Reliance story and put their hard-earned

money in the Reliance Textile IPO promising them in exchange for their trust

substantial return on their investments It was to be the start of one of great stories of

mutual respect and reciprocal gain in the Indian markets

19

Under Dhirubhairsquos extraordinary vision and leadership Reliance scripted one of the

greatest growth stories in corporate history anywhere in the world and went on to

become Indiarsquos largest private sector enterprise

Through out this amazing journey Dhirubhai always kept the interests of the ordinary

shareholder uppermost in mind in the process making millionaires out of many of the

initial investors in the Reliance stock and creating one of the worldrsquos largest

shareholder families

20

RELIANCE CAPITAL

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd of the

Reliance - Anil Dhirubhai Ambani Group Reliance Capital is one of Indiarsquos leading

private sector financial services companies and ranks among the top 3 private sector

financial services and banking companies in terms of net worth Reliance Capital has

interests in asset management and mutual funds stock broking life and general

insurance proprietary investments private equity and other activities in financial

services

Reliance Capital Limited (RCL) is a Non-Banking Financial Company (NBFC)

registered with the Reserve Bank of India under section 45-IA of the Reserve Bank of

India Act 1934

Reliance Capital sees immense potential in the rapidly growing financial services

sector in India and aims to become a dominant player in this industry and offer fully

integrated financial services

Reliance Life Insurance is another step forward for Reliance Capital Limited to offer

need based Life Insurance solutions to individuals and Corporates

Reliance capital entered into the life insurance business by acquiring AMP Sanmar in

October 2005 The business was thereafter renamed Reliance Life Insurance Today

RLIC has over 20 products - 16 individual plans and 4 employee benefit plans - including

the two new innovative products ndash Connect to Life and Reliance Money Guarantee Plan -

that were launched recently

Reliance Life Insurance Company (RLIC) has been accorded the ISO 9001-2000

certificate for its best-in-class management systems in Quality Customer amp Process

orientation

With this RLIC is one of the only two life insurance companies in India to get ISO

90012000 certification covering all functional areas

The scope of the certification covers the entire gamut of business processes ranging from

product design sales - front-end and back-end operations customer care and investment

to all business support functions The certification has been awarded by internationally

acclaimed Bureau Veritas and is valid till 2010 subject to continued satisfactory operation

of RLICs Quality Management System21

This certification is a significant milestone in our continuous quest to offer innovative

products outstanding services and improved customer satisfaction It indicates that we

have been able to install systems processes amp performance measures that are in line with

the best in the industry and will form the basis of our business growth in future said P

Nandagopal CEO Reliance Life Insurance Company

Reliance Life Insurance is the fastest growing life insurance company in India and has an

incremental market share of 4 per cent amongst private insurers The company has third

largest distribution network in terms of number of agents operating out of 143 locations

across the country

CORPORATE OBJECTIVE

At Reliance Life Insurance we strongly believe that as life is different at every stage life

insurance must offer flexibility and choice to go with that stage We are fully prepared

and committed to guide you on insurance products and services through our well-trained

advisors backed by competent marketing and customer services in the best possible

way

It is our aim to become one of the top private life insurance companies in India

and to become a cornerstone of RLI integrated financial services business in

India

CORPORATE VISION AND MISSION

22

Vision

Empowering everyone live their dreams

Mission

Create unmatched value for everyone through dependable effective transparent and

profitable life insurance and pension plans

Our Goal

Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below

Emerge as transnational Life Insurer of global scale and standard

Create best value for Customers Shareholders and all Stake holders

Achieve impeccable reputation and credentials through best business practices

Achievements

RLIC has been one of the fast gainers in market share in new business premium

amongst the private players with an incremental market share of 41 in the

Financial Year 2007-08 ndash from 39 in April 07 to 8 in Feb 08 ( Source

IRDA)

Also continues to be amongst the fast growing Private Life Insurance

Companies with a YOY growth of 195 in new business premium as of

Marrsquo08

A Company that has crossed 17 Million policies in just 2 years of operation

post take over of AMP Sanmar business

Initiated Express Life ndash an Unique rsquoOver the Counterrsquo sales process for Unit

Linked Insurance Policies in the Industry

Accomplished a large distribution ramp-up in the Industry in a short span of time

by opening 600 branches in 10 months taking the overall branch network

above 740

RLIC continues to be one of the two Life Insurance companies in India to be

certified ISO 90012000 for all the processes

Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- Certificate of

Merit in the Financial Services category by Council for Fair Business Practices

(CFBP)

23

GROWTH OF RELIANCE LIFE INSURANCE SOME FACTS (MAY 2008)

Reliance life expect to break even by 2010-11 and until then they may require an

additional rs700 cr of capital

Around 97 of reliance lifersquos business comes from unit linked insurance plans

Average tenor of itrsquos ULIPs is 127 yrs and avg ticket size of the policy stands

around 21000-

Alternate channel incl corporate agents broker direct marketing brought in 25

of companyrsquos business

This year company plan to reach out further to the rural areas and introduce

MICROINSURANCE product

The company is planning to double its manpower base from the present level of

14000 employees

New business premium at rs2754 cr in 2007-08 against 930 cr in the previous year

The company had add 600 more branches in the last year to expand its business

network and now it has 744 branches

As only 30 of the business comes from the top 25 cities and the balance comes

70 comes through the other smaller towns company has followed a conscious

strategy to setup branches in smaller towns to tap the blue oceans


HOW THEY STACK UPPremium income of life insurers in Rs crore

April - June Growth

Total Share ()

2007 2008

LIC 858084 752456 -12 5255

ICICI Prudential 105645 159027 51 1111

Bajaj Allianz 73185 82924 13 579

SBI Life 42639 114867 169 802

HDFC Standard 35593 49040 38 342

Max New York 28974 50116 73 350

Reliance Life 20410 55733 173 389

Birla Sun Life 17463 50153 187 350

Total Private 393095 679564 73 4745

Total Market 1251180 1432020 14 10000

24

Advisors are the backbone of any life insurance companyThey play the most important

and key role for company to cashing the revenue through selling the insurance policies

Some years ago Advisors were known as Agents but Reliance introduced them as

Advisors which seems to be more appropriately

As a Reliance Life Insurance Advisor the sky is not the limitmdashyou can go beyond

In India ever since the insurance industry has opened up opportunities for insurance

companies have become limitless To tap this opportunity they require insurance agents

because agents are one of the most significant modes of bringing in much-needed

business to the company

At Reliance Life Insurance you will not merely be an insurance agentmdashyou will be a

Financial Advisor You will have an important role to play because you have to give

valuable advice to prospective customers about their financial planning

Opportunities for Reliance Advisors

Make a good profit without a heavy investment

Enjoy the benefit of residual income

Maintain flexible work hours

Earn attractive commissions

Participate in exciting recognition programs

Associate with Reliance - One of the strongest brands of the country

Capitalize on the growing Insurance market

Become a full time sales manager

25

Benefits Available for Advisors

Apart from being remunerated well Advisors get a lot of recognition and can win awards

by participating in the monthly quarterly half yearly yearly business competition These

business reviews can fetch foreign tours and travel free of cost Easy way to globe trot is

to become an advisors with RLIC

Become an Advisor to really see the benefits It is told that seeing is believing We are

ahead and we say experiencing is believing are you ready to experiment

Number of Agents

Company NameNumber of Agents

Dec 07 (Nos)

Aviva Life 31390

Bajaj Allianz Life 273138

Bharti Axa 10016

Birla Sunlife 86264

Future Generali 0

HDFC Std Life 132662

ICICI Prudential 262893

ING Vysya 48428

Kotak 34714

Max New York 29876

MetLife 32389

Reliance Life 157052

Sahara Life 12244

SBI Life 33969

Shriram Life 16521

TATA AIG 32528

LIC 1159586

The Figures are provisional and unaudited

26

PRODUCTS OFFERED BY RELIANCE

LIFEReliance has number of insurance products in itrsquos Portfolio It offers different products

for different customer profileIt target its product according to the needs of people which

make them its customer

Protection Plans In todayrsquos uncertain world there could be calamity at every step of the life It is up to you

to ensure that your family stays protected always

Reliance Protection Plans helps you do exactly the same You have a wide range of

options to choose a plan from Right from limited period plans to lifetime protection

plans you can opt for the one that suits your lifestyle

While we understand that nothing can compensate for the loss of a life we intend to

provide you the peace of mind Investing in Reliance Protection Plans would mean your

familyrsquos future is in safe hands

1 Reliance Term Plan

Invest in the Reliance Term Plan a pure life insurance plan that offers you

comprehensive and affordable coverage for a limited period of time to suit your needs

2 Reliance Simple Term Plan

Make a smart investment move by investing in the cost-effective Reliance Simple Term

Plan which offers you comprehensive coverage for a specified period of time to suit your

need

3 Reliance Special Term Plan

Imagine a life insurance policy which on maturity returns to you all the premiums you

had paid for your basic policy The Reliance Special Term Plan offers that and much

more

4 Reliance Credit Guardian Plan

The Reliance Credit Guardian Plan secures your family from any loan liabilities you have

27

incurred in case of your untimely demise On survival at maturity you will be returned

all the premiums paid for the basic policy

5 Reliance Special Credit Guardian Plan

Invest in the Reliance Special Credit Guardian Plan and protect your family from any

loan liabilities you have incurred On survival at maturity all premiums paid for the basic

policy will be returned to you

6 Reliance Endowment Plan

The Reliance Endowment Plan gives you financial independence by allowing you to

decide the amount of Sum Assured based on your current financial position and expected

future expenseshellip Dream

7 Reliance Special Endowment Plan

Imagine an endowment plan that protects you for a certain period even after you have

received your lump summdashthat is exactly what the Reliance Special Endowment Plan

offers you with other added benefits

8 Reliance Connect 2 Life

The Reliance Connect 2 Life Plan gives you the option to upgrade your life cover to keep

pace with your changing lifestyle As your income grows your family will have

sufficient cover

9 Reliance Whole Life Plan

Give your family a lifetime of timely financial support by investing in the Reliance

Whole Life Plan This will help you enjoy your life to the fullest

10 Reliance Wealth + Health Plan

Invest in the Reliance Wealth Health Plan and balance your health needs and wealth

needs without compromising on either health or wealth

11 Reliance Cash Flow Plan

Invest in the Reliance Cash Flow Plan and reap the dual benefits of a life insurance plan

28

and easy liquidity through lump sum cash which means you can get a percentage of the

Sum Assured at periodic intervals

Savings amp Investment Plans

In life you have always given your family whatever they have wanted Yet there are

some promises you have to fulfil such as taking your family for a vacation or buying

that dream house

Set aside some money to achieve these specific goals with the help of Reliance Savings

amp Investment Plans The plan allows you to experience the joys of life and provide for

your familyrsquos needs

Enjoy life without worrying about the promises you have mademdashwe are here to fulfil

them

1 Reliance Super Invest Assure Plan

Reliance Super Invest Assure is a complete plan which addresses your vital needs like

Flexibility Security Investment Return and Financial Planning With all its key benefits

it is here to ensure that there will always be more than you can ask for

2 Total Investment Plan I - Insurance

Reliance TIPS -Series I- Insurance is a Unit Linked Investment + Insurance Plan that

helps you meet all your financial needs without the complexity of managing multiple

products




4 Reliance Automatic Investment Plan

The Reliance Automatic Investment Plan is an enhanced unit linked plan that allows you

29

to choose the right investment mix to reap maximum benefits It also provides you with

enhanced Life Cover

5 Reliance Money Guarantee Plan

To reap the benefits of a rising market and to protect yourself from any market decline

invest in the unit linked Reliance Money Guarantee plan that gives you the perfect

balance between Protection and Savings





7 Reliance Market Return Plan

The Reliance Market Return Plan gives you insurance protection and allows you to

benefit from investment growth It works through your life and meets the changing

requirements you may have from time to time




future expenses





30




11 Reliance Golden Years Plan

The Reliance Golden Years Plan helps you save systematically and generate the much-

needed corpus to help you enjoy life after retirement

12 Reliance Golden Years Plan Value

Realise all your dreams of playing golf or going for a world tour after retirement by

investing in the Reliance Golden Years Plan Value which helps you generate the amount

you will need for the future

13 Reliance GoldenYears Plan Plus

Invest in the special Reliance Golden Years Plan Plus that not only helps you build the

corpus you need after but also collects a basic minimum amount in case something were

to happen before you realise your dreams

14 Reliance Connect 2 Life Plan



sufficient cover

Retirement Plans

31

You are a young and earning individual The income you earn allows you to enjoy life

your only worry being whether you will be able to continue the same lifestyle after

retirement

A Reliance Retirement Plan will help you save money for your retirement It ensures that

you continue to get some income after retirement thereby ensuring that you do not have

to depend on any other person or make any compromises to maintain the same lifestyle

Invest in a Reliance Retirement Plan today and enjoy life after retirement on your own

terms

1 Total Investment Plan II - Pension

When you invest in the Reliance Total Investment Plan you give yourself the assurance

that you will make each one of your dreams come true








Child Plans

32

Being a parent is one of the joys of life Your child looks up to you and depends on you

for love protection and support You want to provide your child with the best in life

The Reliance Child Plan helps you save systematically so that you can secure your

childrsquos future needs Be it higher education his or her first home or any other

requirement you will always be there for your child when he or she needs you

So invest in a Reliance Child Plan right awaymdashit is the best gift you could ever give

your child

1 Reliance Super InvestAssure Plan

Reliance Super InvestAssure is a complete plan which addresses your vital needs like



2 Reliance Child Plan

Save systematically and secure the financial future of your child by investing in the

Reliance Child Plan and let your child enjoy today without worrying about tomorrow

3 Reliance Secure Child Plan

Reliance Life Insurance presents a unit linked insurance plan that secures your childrsquos

financial future leaving you free from worry




SOME LUCRATIVES PLANS WHICH RELIANCE OFFERS

RELIANCE ENDOWMENT PLAN

It takes a lot for a dream to become a reality And money is surely an important part of it

33

Reliance Endowment Plan gives you just the financial independence to realise your

dreams in the future It lets you decide how much you would like to set as your Sum

Assured based on your current financial position and your expected future expenses

So go ahead dream

Key Features

1 On maturity receive Sum Assured plus bonuses

2 Wealth creation through bonus additions

3 More Value for your money by way of High Sum Assured Rebate

4 Choose to add the Benefit of three Riders-Reliance Term Life Insurance Benefit Rider

5 Reliance Critical Conditions Rider and Reliance Accidental Death and Total and

6Permanent Disablement Rider

7 Choose to avail of Policy Loan after three years

CASH FLOW PLAN

While most insurance plans block your money for a certain period of time Reliance Cash

Flow Plan gives you the double benefit of life insurance along with easy liquidity through

lump sum cash It provides money periodically when you need it

It lets you live life to the fullest today and at the same time helps you stay protected for

tomorrow by giving you the flexibility of receiving a specified percentage of the Sum

Assured at specified intervals

Key Features

Easy Liquidity - Get periodic cash flows at the end of the fourth year and thereafter at the

end of every three years

Wealth creation through bonus additions

On maturity accumulated bonuses along lump sum payout receive with final

More value for your money by way of High Sum Assured Rebate

Full Sum Assured plus bonuses in case of your unfortunate death This is

over and above the Survival Benefits already paid

Option to add two Riders - Critical Illness Rider amp Accidental Death Benefit and Total

and Permanent Diablement Rider

RELIANCE HEALTH + WEALTH PLAN

34

UNDER THIS PLAN THE INVESTMENT RISK IN THE INVESTMENT

PORTFOLIO IS BORNE BY THE POLICYHOLDER

There are times when late working hours take precedence over your health check-ups

And there are times when a visit to the doctor seems more important than dividends on

your shares In the rat race to make money we often forget to take care of ourselves

We understand this predicament Here is a plan that will ensure that your wealth keeps

increasing constantly and yet your health does not take a backseat The Reliance

Wealth+Health Plan A plan that gives you the benefits of wealth bhi health bhi

Life changes And as it does so do your priorities After all the circumstances of your

life can determine the type of health coverage you need

India has made rapid strides in the health sector Since Independence life expectancy has

gone up markedly and survival rates have also increased still critical health issues

remain Infectious diseases continue to claim a large number of lives

Perhaps youre a freshly minted graduate a joyful newlywed retiring early or between

jobs Maybe youre running your own business or raising a family mdash or both In any of

the situations GOOD or BAD health cannot be taken for granted All are affected by the

rising costs of medical expenses Thatrsquos why it is important to plan early and in advance

Reliance Wealth + Health Plan a health insurance plan underwritten by Reliance Life

Insurance Company Limited is designed to work in conjunction with contributions

towards savings The uniqueness of this plan is that it not only provides benefits for

covered injuries but also for other injuries by encashment from the unit fund This plan

from Reliance Life offers the Hospitalization and Surgical Benefits and also covers

Critical Illnesses In short this plan provides you with a personalised quality health cover

that fits your lifestyle

Key Feature

35

A Unit Linked plan with Unique Savings Component

Twin benefit of market linked return and health protection

Choose from two different plan options

Flexibility to take care of your familyrsquos health

Flexibility to switch between funds plan options

Option to pay Top-ups

Option to package with multiple riders

Liquidity through partial withdrawals

RELIANCE SUPERINVESTASSURE PLAN



You have always aspired for the best in life And we help you achieve that

Herersquos a unique plan which combines protection and savings It also offers complete

flexibility to gain control over your investments vis-agrave-vis your financial needs and risk

appetite

We value your regular investments and thus reward you with guaranteed additions thus

promising unmatched benefits This plan also offers you a unique option of moving from

a conservative fund to an aggressive fund systematically to take advantage of the Rupee

cost averaging model

A plan that promises you what you ought to deserve as you reach greater heights in life

What more can you ask for except gifting yourself with Reliance Super InvestAssure

Plan

Key features ndash Reliance Super InvestAssure Plan

Twin benefit of market linked return and insurance protection

Guaranteed additions at the rate of 50 of your first yearrsquos basic premium at interval of

every 5 years from 10th year till policy is in force

Investment opportunity with flexibility -Choose from 8 pure investment fund options

Option to pay Top-up premium(s)

Liquidity in the form of partial withdrawals

A host of optional rider benefits to enhance protection cover

36

RELAINCE AUTOMATIC INVESTMENT PLAN


PROTFOLIO IS BORNE BY THE POLICYHOLDER

Life is indeed delightful if you have the freedom to make choices The Reliance

Automatic Investment Plan gives you just that ample freedom And we make this

freedom more enjoyable by giving you a sense of security Whether itrsquos your insurance or

investments we let you make the choice and leave the rest to us

So allow us to take over and you can be rest assured because for us your LIFE comes

FIRSThellip always

This plan promise enhanced Life Cover with complete flexibility to gain control over

your investments in tune with your financial needs and your risk appetite

A plan that promises you what you deserve as you reach greater heights in life

For a select few like you the Reliance Automatic Investment Plan is an enhanced Unit

Linked plan addressing comprehensive needs to strike that perfect balance of protection

and Savings with full flexibility as you grow in your career The Reliance Automatic

Investment Plan gives you full flexibility to choose just the right investment mix to reap

higher benefits

Key Features

Two plan option to choose from Ready-made and Tailor-made

Life Stage asset allocation to ensure automatic change in investment patterns under the

Ready-made Plan option

Freedom to decide your own fund mix based on your risk profile under the Tailor-made

Plan

Allows Systematic Transfer Plan to average out the cost of unit purchased in equality

Regular limited single premium paying options

Unmatched flexibility through out lsquoExchange Option lsquo

Liquidity in the form of partial withdrawal

Option to avail of Accidental Death and Total amp Permanent Disability and Term

Insurance riders

RELAINCE TOTAL INVESTMENT PLAN SERIES -1

37

The journey of life even though it may seem simple comes with its own twists and turns

some good some unfortunate And along with these moments come new dreams With

every little twist our dreams change and so do our ambitions And most of all we desire a

security that will help us follow our dreams both financial and emotional It is this

security that Reliance Life Insurance Company Limited promises to bring to you with its

Total Investment Plan Series I Insurance

To know more read furtherhellip

We value your dreams in this journey of life Reliance Total Investment Plan Series I -

Insurance (TIPS-I -Insurance) helps you bring them to reality Your need for investment

protection and financial liquidity keeps changing at different stages of life The birth of a

child will require you to increase your insurance cover a marriage in the family will

require additional money We provide you that kind of flexibility which suits you best at

your convenience Similarly on a promotion you may want to increase your investments

to create a large kitty for future expenses As you progress on this ladder of life we

provide you the platform to increase your investment Usually you would require

multiple financial products to meet all your needs and would have to actively manage

them However with the Reliance TIPS-I -Insurance Unit Linked Investment + Insurance

Plan you can meet all your financial needs without the complexity of managing multiple

products

Key Features

This is a Single Premium unit linked savings life insurance plan with options to purchase

the same plan with reduced allocation charges in subsequent policy years Since more

Premium is allocated towards investment due to lower allocation charges on subsequent

purchases greater would be the returns Purchasing the same plan in the subsequent years

is an option

1st purchase would be called as ldquoClassicrdquo

2nd purchase would be called as ldquoSilverrdquo

3rd purchase would be called as ldquoGoldrdquo

4th purchase would be called as ldquoDiamondrdquo

5th purchase would be called as ldquoPlatinumrdquo

38

Once you purchase the first policy there will full flexibility as to when second and

subsequent purchase can be made and how much Premium should be paid for each

purchase subject to the following

The minimum Premium on each purchase should be at least Rs 25000 for life assured

aged up to 40 and Rs 50000 for life assured aged 41 to 64

The maturity date on each purchase cannot exceed 70 years

All the polices should mature on maturity date of the first purchase

The term of the polices purchased during second third fourth and fifth policy years will

be 9 8 7 and 6 respectively

New policy can be purchased only if all the previous polices are in force on the date of

purchase of new policy

Plan Objective

The pace setter plan with protection to life which gives

Tax benefit under Sec 80C and Sec 10(10D) of Income Tax Act 1961

Investment opportunity with flexibility

Life protection

Control over your investments

Reliance Life Insurance launches ldquoExpress Liferdquo Indias First retail policy initiative

First-of-its-kind initiative in the sector offering life insurance cover almost instantly to

customers

Customers will be offered policy document ldquoOver the counterrdquo on completion of

documentation first ldquoExpress Life Policyrdquo issued today

ldquoExpress Liferdquo service will be available pan India across all Reliance Life Branch

Offices

Chandigarh November 9 2007 Reliance Life Insurance one of the leading Life

Insurance player in India today launched lsquoExpress Lifersquo ndash an innovative and customer

friendly service that assures fastest way of getting a life insurance cover

With this Reliance Life Insurance becomes the first Life Insurance player in the country

to offer this novel life insurance process to its customers for a cover of upto Rs 10 lakh

39

This is the first of its kind initiative in the sector that would offer life insurance cover

almost instantly to customers without the hassles of long waiting period follow-ups and

medical checkups

Speaking on the launch of Express Life Mr P Nandagopal CEO Reliance Life

Insurance Company Limited said ldquoThis unique process will redefine the way insurance

is bought and sold in India Express Life is a testimony of our constant endeavor to

delight our customers with innovative and need based solutions promptlyrdquo

Customers who fall between the age group of 18 to 45 years and fulfill the qualification

criteria can avail the benefits of lsquoExpress Lifersquo service It is customer friendly service

wherein on submission of the duly filled application form mandatory documents and the

requisite premium cheque customers are assured commencement of life insurance cover

in 3 working days The letter amp the policy kit are handed to the customer over the

counter

The company also issued its first policy under the ldquoExpress Liferdquo initiative to its first

customer in Chandigarh today The Express Life service is available under the Reliance

Life Insurance Automatic Investment Plan Money Guarantee Plan Market Return Plan

and Golden Years Plan

40

SALES PROCESS WHICH I USED IN

RELIANCE LIFE

Our sales process involved Personal selling Our product being an intangible one

it needs the company personnel to go and persuade the customer via addressing to his

doubts and concerns We need to undergo requisite interaction with the prospective

customers to gauge their mood with respect to different price levels As the sales

personnel are also aware of the competitorsrsquo price and based on the market reaction and

customersrsquo sentiments they can advise a more prudent price policy to the management

The sales person actually stimulates and generates enough interest in the customer

and helps him make the final decision to buy the product

Steps in personal selling

Personal selling involves six important steps ndash

Prospecting

Prospecting is the process of identifying the prospective buyers of the product The

prospects are those who have the need or will to buy and the power to pay A prospect is

qualified if he has the authority need ability and eligibility to buy In our context

prospects used to be the owners in case of a small company and Promotions amp

Advertising head in that of a big organization

Prospecting Preapproach Approach

Presentation Closing Follow-up

41

Ways of identifying a prospect

Acquaintance Reference A satisfied customer can be a good source of information

about the names addresses and phone numbers of the prospects who may be among his

acquaintances relatives or family members In addition we used to give reference of our

other satisfied customer to motivate the prospect to buy thus obtaining further references

Cold Calling In this method we used to randomly call a customer without any reference

with an anticipation of converting the call into sale This method is also called lsquorandom

prospectingrsquo

Centre of Influence Method Using this approach we obtained the references for

prospects from eminent people of society Using such references the prospects are

influenced to make a buying decision since the recommendations of eminent personalities

are taken seriously

Direct Mail or Telephone Method This was the most frequently used method by us

We used to contact the prospective buyer on the telephone and inform him about our

product price range benefits etc We also used to send mailletters to our existing

customers informing them about modifications made in the existing range

Companyrsquos Record We were provided contacts of the prospective customers from

companyrsquos own records We need to follow up with them and get appointments and make

sales therefore

42

Pre ndash Approach

Pre ndash Approach is the second step in the selling process which emphasizes that

salesman should know after identifying the prospects in the prospecting stage the

prospectrsquos likes and dislikes his needs preferences habits nature behavior economic

and social status etc Based on all this information the salesman has the necessary tools

to plan his visitinterview with the prospect and can give an effective sales presentation

This kind of preparation to meet the prospect is called the pre ndash approach

Because of pre-approach we gained ample knowledge about the prospect This helped us

in giving the presentation more efficiently effectively and with confidence

Approaching

In this stage the prospect and the salesman come in contact with each other face to

face Here the salesman has the opportunity to understand and interact with the prospect

in a better way Hence the salesman should put forward his best efforts to make the best

use of this opportunity in getting the attention of the prospect and to convince him to buy

the product

Hence getting the attention of the prospect and persuading him to buy are the two

main objectives of a salesman The importance of the approach cannot be

overemphasized since it is only after the salesman starts interacting directly with the

prospect that the latter decides within the first few minutes whether he needs to purchase

or not Similarly the salesman has the opportunity to judge whether the prospect is in the

mood to buy or not

We generally found it very difficult to approach the prospects owing to their busy

schedule Also sometimes they are not interested in proposal Despite this major hurdle

we kept on trying to obtain an appointment with the prospect We need to be a little

diplomatic and polite in our approach

Different ways in which we gained access to the prospects

Direct approach We used to directly approach the prospect without any introduction

whatsoever and conduct an interview We stated the benefits of our product and tried to

arouse interest of the prospect

43

Advance Mailer Another manner in which we used to seek an appointment with a

prospect was by sending an advance mailer explaining our product and its benefits vis - a

- vis our competitors Such mailers were designed and written in a simple but attractive

manner so as to arouse the interest of the prospect

Reference This is the best method of securing an appointment with the prospect

References could be obtained from friend relative or business associate of the prospect

This not only facilitated the interview but also made the task of selling the product easier

Sale letters These proved to be another kind of a door opener Such letters provide

ample detail about the product benefits and schemes available with the product Such

letters signed by senior executives when sent in advance facilitated our entry

A successful approach enhances the sale and it is thus important for running of a

business A failed approach on the other hand gives an opportunity to the rival company

So a good approach goes a long way in building good relations with the prospect while a

bad one causes to lose the business amp facilitates competitorrsquos entry

Presentation

A good presentation is as important as a good product The significance of a good

presentation of the product can be gauged from the fact that many a time an attractively

packed presentation is sufficient to sell the product

Requirements of a good presentation

We were required to explain the product with its features and price advantage to the

customer in simple and easy terms We ought to have thorough knowledge about our

product and also other competitive products available in the market This helps in

satisfying all the queries of the customers and answers them satisfactorily

It is very important that customer be shown the kind of product he is looking for This

way not only his time is saved but also he tends to make a quick decision

44

The Close

This is the last stage of any sales presentation The whole exercise becomes useless

if the sale does not take place Therefore itrsquos most crucial stage for any salesman The

main aim of the close is to convince the prospect to sign the contract form immediately

rather than in future

For successfully closing the sale we needed to be attentive and open mind

throughout so as to be able to listen patiently to the prospect face objections and

confidently answer any queries of them

45

Distribution Channels in Life Insurance

Life insurance is always sold and seldom bought

Tied Agency force nearly 11 lakh agents with LIC

Constraints in terms of area reach resources which

inhibit growth of business

A multiple distribution channels supplementary to

existing channel

1048708 Bancassurance

1048708 Corporate Agents

1048708 Brokers

1048708 Direct Marketing

1048708 Net Marketing

1048708 Telemarketing etc

46

SOME GENERAL INFORMATION ABOUT LIFE

INSURANCE IN INDIA

Life Insurance Sector in India Life Insurance Sector in India

Life Insurance

GDP penetration of 41

Significant channel for household savings into capital

formation

2nd largest financial service

in India after banking

Total Assets Under Management of Life Insurance Cos as on

March 31 2008- Rs 850000 crores

Total number of lives insured and on books as on

March 31 2008- 22 Crs

Statutory requirements to provide reach to rural areas

47

HUGE POTENTIAL TO CATCH UP IN INDIA

Per capita premium remains very low at Rs 1408 indicating huge untapped potential

McKinsey projects penetration to increase to between 51 - 62 of GDP by 2012

48

Demographic profile to witness favourable trends

Proportion of working age group to gradually increase to 68

Dependency ratio to fall from current level of 62 to 54 by 2011

Improving old age group mortality trend-Composition to double to 82

ndash increasing need for innovative annuity products

49

PRODUCT MIX

New Business Index by Product mix

43

19

40

64

6 4

11 12

0

20

40

60

80

100

Apr-06 to Mar-07 Apr-07 to Sep-07

Non-Linked Individual Life Linked Individual Life Group Annuity P ension Health

Unit-linked products introduced for the first time in 2002 Sale of unit linked

products increased to 64 in first half of 2007-08 from nil in 1999-00

Pension accumulation products promoted in a big way and gaining large market

share from near 0 share in 1999-00

Health products being introduced by life insurers

50

ROLE IN BHARAT NIRMAN

bull Supplementing Government in social protection measures

bull Huge distribution presence right across India

o Significant channel of household savings to capital markets

bull Increasing number of foreign JVs

o Infusion of foreign capital and technology

bull Obligation to be present in Rural and Social sectors

o Extension of micro insurance on the back of microfinance

bull Substantial funds raised with long term horizon

o Large long term investment in capital markets ndash projected $20bn infusion

in 2008-09

o Ideal provider of funds to Infrastructure ndash Approx $25bn invested already

bull Creation of Jobs

o Direct employment to 200000

o Advisor force of 16 mn

o Indirect employment through brokers corporate agents etc

51

CUSTOMER FOCUShellip

bull Competitive environment with the entry of private players

o Spread of customer centricity

o Availability of more product lines ndash ULIP in particular

o Spread of term insurance culture

o Increased use of local language in transactions

o Focus on reaching out to customers in their neighbourhood

bull Product innovation

o Increasing importance of OTC products

o Customised solutions to cater to lifestage needs

o Flexible payment options

o Riders - critical illness hospital cash etc

o Health products ndash covering specific illnesses

bull Spread of equity culture

o Education of ldquoAsset allocationrdquo concept

o Large scale participation in equity ndash share in India growth story

o Use of Alternative Channels like Banks and Corporate agents

o Increased accessibility

o Use of technology

o Web-based customer service tools

o Faster turn around times for complaint resolution

o Enablement of real time fund switching options

o ULIP ndash the game changer

o Complete insurance package ndash with insurance wealth management asset

allocation saving for specific need

o Competitive investment product for the long-term

o Flexibility and transparency packed in

o Catering to varied risk appetites with a range of fund and switch options

52

CHALLENGEShellipIN LIFE INSURANCE

bull Training to large sales force

o Increased focus on need-based selling

o Persistency - Product

o Depends upon need-based selling and long-term focus

o Need to develop easier payment options

bull Persistency ndash Sales Force

o Large part-time sales force

bull Reaching the masses

o Micro insurance is yet to become popular

o Life insurance is yet to be accepted as an investment tool

bull Rising cost of insurance operations ndash distribution salary and occupancy costs

bull Regulatory - higher solvency margins service tax on ULIP ndash increasing cost

for consumer

53

BIBLIOGRAPHY

1 BOOKSMAGAZINES REFFERED

STUDY GUIDE- PRINCILES amp PRACTICES OF LIFE

GENERALINSURANCE by AIMA

BOOKS PUBLISHED BY INSURANCE INSTITUTE OF INDIA

SALES MANEGEMENT BY SLGUPTA

LIFE-INSURANCE by Mc GILL

INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM

3 REPORTSARTICLES REFFERED

REPORT ISSUES amp CHALLENGES FACING THE INSURANCE

INDUSTRYhellip Dec2005

BRIEF PROFILE OF LIC INDIAhellipDec 2006

REPORT COPING WITH COMPETITIONhellipJan2007

54

55

Introduction to the Industry

The functions of Insurance can be bifurcated into two parts

The primary functions of insurance include the following


Life Insurance

Major Players in The life Insurance Industry In India



CONTENTS

ACKNOWLEDGEMNT

PREFACE

EXECUTIVE SUMMARY INTRODUCTION TO THE INDUSTRY

INTRODUCTION TO THE COMPANY


SALES AND DISCRIPTION OF THE FINANCIAL PRODUCT

RECOMMENDATIONS

CHALLENGES IN LIFE INSURANCE SECTOR

BIBLIOGRAPHY

2












promising career

3

ACKNOWLEDGEMENT












4




























5

EXECUTIVE SUMMARY













other companies



6





3 Other Functions











also






7




the insured













ways



8


Life Insurance
























9




10
























annum

11












95 (2002-03) to 70 ( 2007-08)






















12





















6SBI Life Insurance









13






model




















14


2001-2002(6 mths) 21376 7

2002-2003 115965 69

2003-2004 186443 180

2004-2005 288189 857

2005-2006 781685 2717

2006-2007 2079217 4270

OTHER PLAYERS






15









insurance companies





Product







Place











Price















these

Process














17













Physical Evidence





People




long-term basis

18



Our Founder



















stocks






19








20

RELIANCE CAPITAL







services



India Act 1934













orientation
















across the country

CORPORATE OBJECTIVE





way



India


22

Vision


Mission



Our Goal





Achievements




IRDA)



Marrsquo08







above 740





(CFBP)

23






around 21000-






14000 employees









April - June Growth

Total Share ()

2007 2008

LIC 858084 752456 -12 5255


Bajaj Allianz 73185 82924 13 579

SBI Life 42639 114867 169 802

HDFC Standard 35593 49040 38 342

Max New York 28974 50116 73 350

Reliance Life 20410 55733 173 389

Birla Sun Life 17463 50153 187 350

Total Private 393095 679564 73 4745

Total Market 1251180 1432020 14 10000

24






















25








Number of Agents


Dec 07 (Nos)

Aviva Life 31390


Bharti Axa 10016

Birla Sunlife 86264

Future Generali 0



ING Vysya 48428

Kotak 34714

Max New York 29876

MetLife 32389


Sahara Life 12244

SBI Life 33969

Shriram Life 16521

TATA AIG 32528

LIC 1159586


26



















need




more



27


















sufficient cover









28






that dream house





them








products






29


enhanced Life Cover
















future expenses





30


















sufficient cover

Retirement Plans

31



retirement





terms











Child Plans

32







your child

















33




So go ahead dream

Key Features








CASH FLOW PLAN







Key Features











34

























Key Feature

35















appetite







Plan









36









FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance















promising career

3

ACKNOWLEDGEMENT












4




























5

EXECUTIVE SUMMARY













other companies



6





3 Other Functions











also






7




the insured













ways



8


Life Insurance
























9




10
























annum

11












95 (2002-03) to 70 ( 2007-08)






















12





















6SBI Life Insurance









13






model




















14


2001-2002(6 mths) 21376 7

2002-2003 115965 69

2003-2004 186443 180

2004-2005 288189 857

2005-2006 781685 2717

2006-2007 2079217 4270

OTHER PLAYERS






15









insurance companies





Product







Place











Price















these

Process














17













Physical Evidence





People




long-term basis

18



Our Founder



















stocks






19








20

RELIANCE CAPITAL







services



India Act 1934













orientation
















across the country

CORPORATE OBJECTIVE





way



India


22

Vision


Mission



Our Goal





Achievements




IRDA)



Marrsquo08







above 740





(CFBP)

23






around 21000-






14000 employees









April - June Growth

Total Share ()

2007 2008

LIC 858084 752456 -12 5255


Bajaj Allianz 73185 82924 13 579

SBI Life 42639 114867 169 802

HDFC Standard 35593 49040 38 342

Max New York 28974 50116 73 350

Reliance Life 20410 55733 173 389

Birla Sun Life 17463 50153 187 350

Total Private 393095 679564 73 4745

Total Market 1251180 1432020 14 10000

24






















25








Number of Agents


Dec 07 (Nos)

Aviva Life 31390


Bharti Axa 10016

Birla Sunlife 86264

Future Generali 0



ING Vysya 48428

Kotak 34714

Max New York 29876

MetLife 32389


Sahara Life 12244

SBI Life 33969

Shriram Life 16521

TATA AIG 32528

LIC 1159586


26



















need




more



27


















sufficient cover









28






that dream house





them








products






29


enhanced Life Cover
















future expenses





30


















sufficient cover

Retirement Plans

31



retirement





terms











Child Plans

32







your child

















33




So go ahead dream

Key Features








CASH FLOW PLAN







Key Features











34

























Key Feature

35















appetite







Plan









36









FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance




ACKNOWLEDGEMENT












4




























5

EXECUTIVE SUMMARY













other companies



6





3 Other Functions











also






7




the insured













ways



8


Life Insurance
























9




10
























annum

11












95 (2002-03) to 70 ( 2007-08)






















12





















6SBI Life Insurance









13






model




















14


2001-2002(6 mths) 21376 7

2002-2003 115965 69

2003-2004 186443 180

2004-2005 288189 857

2005-2006 781685 2717

2006-2007 2079217 4270

OTHER PLAYERS






15









insurance companies





Product







Place











Price















these

Process














17













Physical Evidence





People




long-term basis

18



Our Founder



















stocks






19








20

RELIANCE CAPITAL







services



India Act 1934













orientation
















across the country

CORPORATE OBJECTIVE





way



India


22

Vision


Mission



Our Goal





Achievements




IRDA)



Marrsquo08







above 740





(CFBP)

23






around 21000-






14000 employees









April - June Growth

Total Share ()

2007 2008

LIC 858084 752456 -12 5255


Bajaj Allianz 73185 82924 13 579

SBI Life 42639 114867 169 802

HDFC Standard 35593 49040 38 342

Max New York 28974 50116 73 350

Reliance Life 20410 55733 173 389

Birla Sun Life 17463 50153 187 350

Total Private 393095 679564 73 4745

Total Market 1251180 1432020 14 10000

24






















25








Number of Agents


Dec 07 (Nos)

Aviva Life 31390


Bharti Axa 10016

Birla Sunlife 86264

Future Generali 0



ING Vysya 48428

Kotak 34714

Max New York 29876

MetLife 32389


Sahara Life 12244

SBI Life 33969

Shriram Life 16521

TATA AIG 32528

LIC 1159586


26



















need




more



27


















sufficient cover









28






that dream house





them








products






29


enhanced Life Cover
















future expenses





30


















sufficient cover

Retirement Plans

31



retirement





terms











Child Plans

32







your child

















33




So go ahead dream

Key Features








CASH FLOW PLAN







Key Features











34

























Key Feature

35















appetite







Plan









36









FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance































5

EXECUTIVE SUMMARY













other companies



6





3 Other Functions











also






7




the insured













ways



8


Life Insurance
























9




10
























annum

11












95 (2002-03) to 70 ( 2007-08)






















12





















6SBI Life Insurance









13






model




















14


2001-2002(6 mths) 21376 7

2002-2003 115965 69

2003-2004 186443 180

2004-2005 288189 857

2005-2006 781685 2717

2006-2007 2079217 4270

OTHER PLAYERS






15









insurance companies





Product







Place











Price















these

Process














17













Physical Evidence





People




long-term basis

18



Our Founder



















stocks






19








20

RELIANCE CAPITAL







services



India Act 1934













orientation
















across the country

CORPORATE OBJECTIVE





way



India


22

Vision


Mission



Our Goal





Achievements




IRDA)



Marrsquo08







above 740





(CFBP)

23






around 21000-






14000 employees









April - June Growth

Total Share ()

2007 2008

LIC 858084 752456 -12 5255


Bajaj Allianz 73185 82924 13 579

SBI Life 42639 114867 169 802

HDFC Standard 35593 49040 38 342

Max New York 28974 50116 73 350

Reliance Life 20410 55733 173 389

Birla Sun Life 17463 50153 187 350

Total Private 393095 679564 73 4745

Total Market 1251180 1432020 14 10000

24






















25








Number of Agents


Dec 07 (Nos)

Aviva Life 31390


Bharti Axa 10016

Birla Sunlife 86264

Future Generali 0



ING Vysya 48428

Kotak 34714

Max New York 29876

MetLife 32389


Sahara Life 12244

SBI Life 33969

Shriram Life 16521

TATA AIG 32528

LIC 1159586


26



















need




more



27


















sufficient cover









28






that dream house





them








products






29


enhanced Life Cover
















future expenses





30


















sufficient cover

Retirement Plans

31



retirement





terms











Child Plans

32







your child

















33




So go ahead dream

Key Features








CASH FLOW PLAN







Key Features











34

























Key Feature

35















appetite







Plan









36









FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance




EXECUTIVE SUMMARY













other companies



6





3 Other Functions











also






7




the insured













ways



8


Life Insurance
























9




10
























annum

11












95 (2002-03) to 70 ( 2007-08)






















12





















6SBI Life Insurance









13






model




















14


2001-2002(6 mths) 21376 7

2002-2003 115965 69

2003-2004 186443 180

2004-2005 288189 857

2005-2006 781685 2717

2006-2007 2079217 4270

OTHER PLAYERS






15









insurance companies





Product







Place











Price















these

Process














17













Physical Evidence





People




long-term basis

18



Our Founder



















stocks






19








20

RELIANCE CAPITAL







services



India Act 1934













orientation
















across the country

CORPORATE OBJECTIVE





way



India


22

Vision


Mission



Our Goal





Achievements




IRDA)



Marrsquo08







above 740





(CFBP)

23






around 21000-






14000 employees









April - June Growth

Total Share ()

2007 2008

LIC 858084 752456 -12 5255


Bajaj Allianz 73185 82924 13 579

SBI Life 42639 114867 169 802

HDFC Standard 35593 49040 38 342

Max New York 28974 50116 73 350

Reliance Life 20410 55733 173 389

Birla Sun Life 17463 50153 187 350

Total Private 393095 679564 73 4745

Total Market 1251180 1432020 14 10000

24






















25








Number of Agents


Dec 07 (Nos)

Aviva Life 31390


Bharti Axa 10016

Birla Sunlife 86264

Future Generali 0



ING Vysya 48428

Kotak 34714

Max New York 29876

MetLife 32389


Sahara Life 12244

SBI Life 33969

Shriram Life 16521

TATA AIG 32528

LIC 1159586


26



















need




more



27


















sufficient cover









28






that dream house





them








products






29


enhanced Life Cover
















future expenses





30


















sufficient cover

Retirement Plans

31



retirement





terms











Child Plans

32







your child

















33




So go ahead dream

Key Features








CASH FLOW PLAN







Key Features











34

























Key Feature

35















appetite







Plan









36









FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance








3 Other Functions











also






7




the insured













ways



8


Life Insurance
























9




10
























annum

11












95 (2002-03) to 70 ( 2007-08)






















12





















6SBI Life Insurance









13






model




















14


2001-2002(6 mths) 21376 7

2002-2003 115965 69

2003-2004 186443 180

2004-2005 288189 857

2005-2006 781685 2717

2006-2007 2079217 4270

OTHER PLAYERS






15









insurance companies





Product







Place











Price















these

Process














17













Physical Evidence





People




long-term basis

18



Our Founder



















stocks






19








20

RELIANCE CAPITAL







services



India Act 1934













orientation
















across the country

CORPORATE OBJECTIVE





way



India


22

Vision


Mission



Our Goal





Achievements




IRDA)



Marrsquo08







above 740





(CFBP)

23






around 21000-






14000 employees









April - June Growth

Total Share ()

2007 2008

LIC 858084 752456 -12 5255


Bajaj Allianz 73185 82924 13 579

SBI Life 42639 114867 169 802

HDFC Standard 35593 49040 38 342

Max New York 28974 50116 73 350

Reliance Life 20410 55733 173 389

Birla Sun Life 17463 50153 187 350

Total Private 393095 679564 73 4745

Total Market 1251180 1432020 14 10000

24






















25








Number of Agents


Dec 07 (Nos)

Aviva Life 31390


Bharti Axa 10016

Birla Sunlife 86264

Future Generali 0



ING Vysya 48428

Kotak 34714

Max New York 29876

MetLife 32389


Sahara Life 12244

SBI Life 33969

Shriram Life 16521

TATA AIG 32528

LIC 1159586


26



















need




more



27


















sufficient cover









28






that dream house





them








products






29


enhanced Life Cover
















future expenses





30


















sufficient cover

Retirement Plans

31



retirement





terms











Child Plans

32







your child

















33




So go ahead dream

Key Features








CASH FLOW PLAN







Key Features











34

























Key Feature

35















appetite







Plan









36









FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance







the insured













ways



8


Life Insurance
























9




10
























annum

11












95 (2002-03) to 70 ( 2007-08)






















12





















6SBI Life Insurance









13






model




















14


2001-2002(6 mths) 21376 7

2002-2003 115965 69

2003-2004 186443 180

2004-2005 288189 857

2005-2006 781685 2717

2006-2007 2079217 4270

OTHER PLAYERS






15









insurance companies





Product







Place











Price















these

Process














17













Physical Evidence





People




long-term basis

18



Our Founder



















stocks






19








20

RELIANCE CAPITAL







services



India Act 1934













orientation
















across the country

CORPORATE OBJECTIVE





way



India


22

Vision


Mission



Our Goal





Achievements




IRDA)



Marrsquo08







above 740





(CFBP)

23






around 21000-






14000 employees









April - June Growth

Total Share ()

2007 2008

LIC 858084 752456 -12 5255


Bajaj Allianz 73185 82924 13 579

SBI Life 42639 114867 169 802

HDFC Standard 35593 49040 38 342

Max New York 28974 50116 73 350

Reliance Life 20410 55733 173 389

Birla Sun Life 17463 50153 187 350

Total Private 393095 679564 73 4745

Total Market 1251180 1432020 14 10000

24






















25








Number of Agents


Dec 07 (Nos)

Aviva Life 31390


Bharti Axa 10016

Birla Sunlife 86264

Future Generali 0



ING Vysya 48428

Kotak 34714

Max New York 29876

MetLife 32389


Sahara Life 12244

SBI Life 33969

Shriram Life 16521

TATA AIG 32528

LIC 1159586


26



















need




more



27


















sufficient cover









28






that dream house





them








products






29


enhanced Life Cover
















future expenses





30


















sufficient cover

Retirement Plans

31



retirement





terms











Child Plans

32







your child

















33




So go ahead dream

Key Features








CASH FLOW PLAN







Key Features











34

























Key Feature

35















appetite







Plan









36









FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance





Life Insurance
























9




10
























annum

11












95 (2002-03) to 70 ( 2007-08)






















12





















6SBI Life Insurance









13






model




















14


2001-2002(6 mths) 21376 7

2002-2003 115965 69

2003-2004 186443 180

2004-2005 288189 857

2005-2006 781685 2717

2006-2007 2079217 4270

OTHER PLAYERS






15









insurance companies





Product







Place











Price















these

Process














17













Physical Evidence





People




long-term basis

18



Our Founder



















stocks






19








20

RELIANCE CAPITAL







services



India Act 1934













orientation
















across the country

CORPORATE OBJECTIVE





way



India


22

Vision


Mission



Our Goal





Achievements




IRDA)



Marrsquo08







above 740





(CFBP)

23






around 21000-






14000 employees









April - June Growth

Total Share ()

2007 2008

LIC 858084 752456 -12 5255


Bajaj Allianz 73185 82924 13 579

SBI Life 42639 114867 169 802

HDFC Standard 35593 49040 38 342

Max New York 28974 50116 73 350

Reliance Life 20410 55733 173 389

Birla Sun Life 17463 50153 187 350

Total Private 393095 679564 73 4745

Total Market 1251180 1432020 14 10000

24






















25








Number of Agents


Dec 07 (Nos)

Aviva Life 31390


Bharti Axa 10016

Birla Sunlife 86264

Future Generali 0



ING Vysya 48428

Kotak 34714

Max New York 29876

MetLife 32389


Sahara Life 12244

SBI Life 33969

Shriram Life 16521

TATA AIG 32528

LIC 1159586


26



















need




more



27


















sufficient cover









28






that dream house





them








products






29


enhanced Life Cover
















future expenses





30


















sufficient cover

Retirement Plans

31



retirement





terms











Child Plans

32







your child

















33




So go ahead dream

Key Features








CASH FLOW PLAN







Key Features











34

























Key Feature

35















appetite







Plan









36









FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance







10
























annum

11












95 (2002-03) to 70 ( 2007-08)






















12





















6SBI Life Insurance









13






model




















14


2001-2002(6 mths) 21376 7

2002-2003 115965 69

2003-2004 186443 180

2004-2005 288189 857

2005-2006 781685 2717

2006-2007 2079217 4270

OTHER PLAYERS






15









insurance companies





Product







Place











Price















these

Process














17













Physical Evidence





People




long-term basis

18



Our Founder



















stocks






19








20

RELIANCE CAPITAL







services



India Act 1934













orientation
















across the country

CORPORATE OBJECTIVE





way



India


22

Vision


Mission



Our Goal





Achievements




IRDA)



Marrsquo08







above 740





(CFBP)

23






around 21000-






14000 employees









April - June Growth

Total Share ()

2007 2008

LIC 858084 752456 -12 5255


Bajaj Allianz 73185 82924 13 579

SBI Life 42639 114867 169 802

HDFC Standard 35593 49040 38 342

Max New York 28974 50116 73 350

Reliance Life 20410 55733 173 389

Birla Sun Life 17463 50153 187 350

Total Private 393095 679564 73 4745

Total Market 1251180 1432020 14 10000

24






















25








Number of Agents


Dec 07 (Nos)

Aviva Life 31390


Bharti Axa 10016

Birla Sunlife 86264

Future Generali 0



ING Vysya 48428

Kotak 34714

Max New York 29876

MetLife 32389


Sahara Life 12244

SBI Life 33969

Shriram Life 16521

TATA AIG 32528

LIC 1159586


26



















need




more



27


















sufficient cover









28






that dream house





them








products






29


enhanced Life Cover
















future expenses





30


















sufficient cover

Retirement Plans

31



retirement





terms











Child Plans

32







your child

















33




So go ahead dream

Key Features








CASH FLOW PLAN







Key Features











34

























Key Feature

35















appetite







Plan









36









FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance



























annum

11












95 (2002-03) to 70 ( 2007-08)






















12





















6SBI Life Insurance









13






model




















14


2001-2002(6 mths) 21376 7

2002-2003 115965 69

2003-2004 186443 180

2004-2005 288189 857

2005-2006 781685 2717

2006-2007 2079217 4270

OTHER PLAYERS






15









insurance companies





Product







Place











Price















these

Process














17













Physical Evidence





People




long-term basis

18



Our Founder



















stocks






19








20

RELIANCE CAPITAL







services



India Act 1934













orientation
















across the country

CORPORATE OBJECTIVE





way



India


22

Vision


Mission



Our Goal





Achievements




IRDA)



Marrsquo08







above 740





(CFBP)

23






around 21000-






14000 employees









April - June Growth

Total Share ()

2007 2008

LIC 858084 752456 -12 5255


Bajaj Allianz 73185 82924 13 579

SBI Life 42639 114867 169 802

HDFC Standard 35593 49040 38 342

Max New York 28974 50116 73 350

Reliance Life 20410 55733 173 389

Birla Sun Life 17463 50153 187 350

Total Private 393095 679564 73 4745

Total Market 1251180 1432020 14 10000

24






















25








Number of Agents


Dec 07 (Nos)

Aviva Life 31390


Bharti Axa 10016

Birla Sunlife 86264

Future Generali 0



ING Vysya 48428

Kotak 34714

Max New York 29876

MetLife 32389


Sahara Life 12244

SBI Life 33969

Shriram Life 16521

TATA AIG 32528

LIC 1159586


26



















need




more



27


















sufficient cover









28






that dream house





them








products






29


enhanced Life Cover
















future expenses





30


















sufficient cover

Retirement Plans

31



retirement





terms











Child Plans

32







your child

















33




So go ahead dream

Key Features








CASH FLOW PLAN







Key Features











34

























Key Feature

35















appetite







Plan









36









FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance















95 (2002-03) to 70 ( 2007-08)






















12





















6SBI Life Insurance









13






model




















14


2001-2002(6 mths) 21376 7

2002-2003 115965 69

2003-2004 186443 180

2004-2005 288189 857

2005-2006 781685 2717

2006-2007 2079217 4270

OTHER PLAYERS






15









insurance companies





Product







Place











Price















these

Process














17













Physical Evidence





People




long-term basis

18



Our Founder



















stocks






19








20

RELIANCE CAPITAL







services



India Act 1934













orientation
















across the country

CORPORATE OBJECTIVE





way



India


22

Vision


Mission



Our Goal





Achievements




IRDA)



Marrsquo08







above 740





(CFBP)

23






around 21000-






14000 employees









April - June Growth

Total Share ()

2007 2008

LIC 858084 752456 -12 5255


Bajaj Allianz 73185 82924 13 579

SBI Life 42639 114867 169 802

HDFC Standard 35593 49040 38 342

Max New York 28974 50116 73 350

Reliance Life 20410 55733 173 389

Birla Sun Life 17463 50153 187 350

Total Private 393095 679564 73 4745

Total Market 1251180 1432020 14 10000

24






















25








Number of Agents


Dec 07 (Nos)

Aviva Life 31390


Bharti Axa 10016

Birla Sunlife 86264

Future Generali 0



ING Vysya 48428

Kotak 34714

Max New York 29876

MetLife 32389


Sahara Life 12244

SBI Life 33969

Shriram Life 16521

TATA AIG 32528

LIC 1159586


26



















need




more



27


















sufficient cover









28






that dream house





them








products






29


enhanced Life Cover
















future expenses





30


















sufficient cover

Retirement Plans

31



retirement





terms











Child Plans

32







your child

















33




So go ahead dream

Key Features








CASH FLOW PLAN







Key Features











34

























Key Feature

35















appetite







Plan









36









FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance
























6SBI Life Insurance









13






model




















14


2001-2002(6 mths) 21376 7

2002-2003 115965 69

2003-2004 186443 180

2004-2005 288189 857

2005-2006 781685 2717

2006-2007 2079217 4270

OTHER PLAYERS






15









insurance companies





Product







Place











Price















these

Process














17













Physical Evidence





People




long-term basis

18



Our Founder



















stocks






19








20

RELIANCE CAPITAL







services



India Act 1934













orientation
















across the country

CORPORATE OBJECTIVE





way



India


22

Vision


Mission



Our Goal





Achievements




IRDA)



Marrsquo08







above 740





(CFBP)

23






around 21000-






14000 employees









April - June Growth

Total Share ()

2007 2008

LIC 858084 752456 -12 5255


Bajaj Allianz 73185 82924 13 579

SBI Life 42639 114867 169 802

HDFC Standard 35593 49040 38 342

Max New York 28974 50116 73 350

Reliance Life 20410 55733 173 389

Birla Sun Life 17463 50153 187 350

Total Private 393095 679564 73 4745

Total Market 1251180 1432020 14 10000

24






















25








Number of Agents


Dec 07 (Nos)

Aviva Life 31390


Bharti Axa 10016

Birla Sunlife 86264

Future Generali 0



ING Vysya 48428

Kotak 34714

Max New York 29876

MetLife 32389


Sahara Life 12244

SBI Life 33969

Shriram Life 16521

TATA AIG 32528

LIC 1159586


26



















need




more



27


















sufficient cover









28






that dream house





them








products






29


enhanced Life Cover
















future expenses





30


















sufficient cover

Retirement Plans

31



retirement





terms











Child Plans

32







your child

















33




So go ahead dream

Key Features








CASH FLOW PLAN







Key Features











34

























Key Feature

35















appetite







Plan









36









FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance









model




















14


2001-2002(6 mths) 21376 7

2002-2003 115965 69

2003-2004 186443 180

2004-2005 288189 857

2005-2006 781685 2717

2006-2007 2079217 4270

OTHER PLAYERS






15









insurance companies





Product







Place











Price















these

Process














17













Physical Evidence





People




long-term basis

18



Our Founder



















stocks






19








20

RELIANCE CAPITAL







services



India Act 1934













orientation
















across the country

CORPORATE OBJECTIVE





way



India


22

Vision


Mission



Our Goal





Achievements




IRDA)



Marrsquo08







above 740





(CFBP)

23






around 21000-






14000 employees









April - June Growth

Total Share ()

2007 2008

LIC 858084 752456 -12 5255


Bajaj Allianz 73185 82924 13 579

SBI Life 42639 114867 169 802

HDFC Standard 35593 49040 38 342

Max New York 28974 50116 73 350

Reliance Life 20410 55733 173 389

Birla Sun Life 17463 50153 187 350

Total Private 393095 679564 73 4745

Total Market 1251180 1432020 14 10000

24






















25








Number of Agents


Dec 07 (Nos)

Aviva Life 31390


Bharti Axa 10016

Birla Sunlife 86264

Future Generali 0



ING Vysya 48428

Kotak 34714

Max New York 29876

MetLife 32389


Sahara Life 12244

SBI Life 33969

Shriram Life 16521

TATA AIG 32528

LIC 1159586


26



















need




more



27


















sufficient cover









28






that dream house





them








products






29


enhanced Life Cover
















future expenses





30


















sufficient cover

Retirement Plans

31



retirement





terms











Child Plans

32







your child

















33




So go ahead dream

Key Features








CASH FLOW PLAN







Key Features











34

























Key Feature

35















appetite







Plan









36









FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance





2001-2002(6 mths) 21376 7

2002-2003 115965 69

2003-2004 186443 180

2004-2005 288189 857

2005-2006 781685 2717

2006-2007 2079217 4270

OTHER PLAYERS






15









insurance companies





Product







Place











Price















these

Process














17













Physical Evidence





People




long-term basis

18



Our Founder



















stocks






19








20

RELIANCE CAPITAL







services



India Act 1934













orientation
















across the country

CORPORATE OBJECTIVE





way



India


22

Vision


Mission



Our Goal





Achievements




IRDA)



Marrsquo08







above 740





(CFBP)

23






around 21000-






14000 employees









April - June Growth

Total Share ()

2007 2008

LIC 858084 752456 -12 5255


Bajaj Allianz 73185 82924 13 579

SBI Life 42639 114867 169 802

HDFC Standard 35593 49040 38 342

Max New York 28974 50116 73 350

Reliance Life 20410 55733 173 389

Birla Sun Life 17463 50153 187 350

Total Private 393095 679564 73 4745

Total Market 1251180 1432020 14 10000

24






















25








Number of Agents


Dec 07 (Nos)

Aviva Life 31390


Bharti Axa 10016

Birla Sunlife 86264

Future Generali 0



ING Vysya 48428

Kotak 34714

Max New York 29876

MetLife 32389


Sahara Life 12244

SBI Life 33969

Shriram Life 16521

TATA AIG 32528

LIC 1159586


26



















need




more



27


















sufficient cover









28






that dream house





them








products






29


enhanced Life Cover
















future expenses





30


















sufficient cover

Retirement Plans

31



retirement





terms











Child Plans

32







your child

















33




So go ahead dream

Key Features








CASH FLOW PLAN







Key Features











34

























Key Feature

35















appetite







Plan









36









FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance












insurance companies





Product







Place











Price















these

Process














17













Physical Evidence





People




long-term basis

18



Our Founder



















stocks






19








20

RELIANCE CAPITAL







services



India Act 1934













orientation
















across the country

CORPORATE OBJECTIVE





way



India


22

Vision


Mission



Our Goal





Achievements




IRDA)



Marrsquo08







above 740





(CFBP)

23






around 21000-






14000 employees









April - June Growth

Total Share ()

2007 2008

LIC 858084 752456 -12 5255


Bajaj Allianz 73185 82924 13 579

SBI Life 42639 114867 169 802

HDFC Standard 35593 49040 38 342

Max New York 28974 50116 73 350

Reliance Life 20410 55733 173 389

Birla Sun Life 17463 50153 187 350

Total Private 393095 679564 73 4745

Total Market 1251180 1432020 14 10000

24






















25








Number of Agents


Dec 07 (Nos)

Aviva Life 31390


Bharti Axa 10016

Birla Sunlife 86264

Future Generali 0



ING Vysya 48428

Kotak 34714

Max New York 29876

MetLife 32389


Sahara Life 12244

SBI Life 33969

Shriram Life 16521

TATA AIG 32528

LIC 1159586


26



















need




more



27


















sufficient cover









28






that dream house





them








products






29


enhanced Life Cover
















future expenses





30


















sufficient cover

Retirement Plans

31



retirement





terms











Child Plans

32







your child

















33




So go ahead dream

Key Features








CASH FLOW PLAN







Key Features











34

























Key Feature

35















appetite







Plan









36









FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance




Price















these

Process














17













Physical Evidence





People




long-term basis

18



Our Founder



















stocks






19








20

RELIANCE CAPITAL







services



India Act 1934













orientation
















across the country

CORPORATE OBJECTIVE





way



India


22

Vision


Mission



Our Goal





Achievements




IRDA)



Marrsquo08







above 740





(CFBP)

23






around 21000-






14000 employees









April - June Growth

Total Share ()

2007 2008

LIC 858084 752456 -12 5255


Bajaj Allianz 73185 82924 13 579

SBI Life 42639 114867 169 802

HDFC Standard 35593 49040 38 342

Max New York 28974 50116 73 350

Reliance Life 20410 55733 173 389

Birla Sun Life 17463 50153 187 350

Total Private 393095 679564 73 4745

Total Market 1251180 1432020 14 10000

24






















25








Number of Agents


Dec 07 (Nos)

Aviva Life 31390


Bharti Axa 10016

Birla Sunlife 86264

Future Generali 0



ING Vysya 48428

Kotak 34714

Max New York 29876

MetLife 32389


Sahara Life 12244

SBI Life 33969

Shriram Life 16521

TATA AIG 32528

LIC 1159586


26



















need




more



27


















sufficient cover









28






that dream house





them








products






29


enhanced Life Cover
















future expenses





30


















sufficient cover

Retirement Plans

31



retirement





terms











Child Plans

32







your child

















33




So go ahead dream

Key Features








CASH FLOW PLAN







Key Features











34

























Key Feature

35















appetite







Plan









36









FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance
















Physical Evidence





People




long-term basis

18



Our Founder



















stocks






19








20

RELIANCE CAPITAL







services



India Act 1934













orientation
















across the country

CORPORATE OBJECTIVE





way



India


22

Vision


Mission



Our Goal





Achievements




IRDA)



Marrsquo08







above 740





(CFBP)

23






around 21000-






14000 employees









April - June Growth

Total Share ()

2007 2008

LIC 858084 752456 -12 5255


Bajaj Allianz 73185 82924 13 579

SBI Life 42639 114867 169 802

HDFC Standard 35593 49040 38 342

Max New York 28974 50116 73 350

Reliance Life 20410 55733 173 389

Birla Sun Life 17463 50153 187 350

Total Private 393095 679564 73 4745

Total Market 1251180 1432020 14 10000

24






















25








Number of Agents


Dec 07 (Nos)

Aviva Life 31390


Bharti Axa 10016

Birla Sunlife 86264

Future Generali 0



ING Vysya 48428

Kotak 34714

Max New York 29876

MetLife 32389


Sahara Life 12244

SBI Life 33969

Shriram Life 16521

TATA AIG 32528

LIC 1159586


26



















need




more



27


















sufficient cover









28






that dream house





them








products






29


enhanced Life Cover
















future expenses





30


















sufficient cover

Retirement Plans

31



retirement





terms











Child Plans

32







your child

















33




So go ahead dream

Key Features








CASH FLOW PLAN







Key Features











34

























Key Feature

35















appetite







Plan









36









FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance






Our Founder



















stocks






19








20

RELIANCE CAPITAL







services



India Act 1934













orientation
















across the country

CORPORATE OBJECTIVE





way



India


22

Vision


Mission



Our Goal





Achievements




IRDA)



Marrsquo08







above 740





(CFBP)

23






around 21000-






14000 employees









April - June Growth

Total Share ()

2007 2008

LIC 858084 752456 -12 5255


Bajaj Allianz 73185 82924 13 579

SBI Life 42639 114867 169 802

HDFC Standard 35593 49040 38 342

Max New York 28974 50116 73 350

Reliance Life 20410 55733 173 389

Birla Sun Life 17463 50153 187 350

Total Private 393095 679564 73 4745

Total Market 1251180 1432020 14 10000

24






















25








Number of Agents


Dec 07 (Nos)

Aviva Life 31390


Bharti Axa 10016

Birla Sunlife 86264

Future Generali 0



ING Vysya 48428

Kotak 34714

Max New York 29876

MetLife 32389


Sahara Life 12244

SBI Life 33969

Shriram Life 16521

TATA AIG 32528

LIC 1159586


26



















need




more



27


















sufficient cover









28






that dream house





them








products






29


enhanced Life Cover
















future expenses





30


















sufficient cover

Retirement Plans

31



retirement





terms











Child Plans

32







your child

















33




So go ahead dream

Key Features








CASH FLOW PLAN







Key Features











34

























Key Feature

35















appetite







Plan









36









FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance











20

RELIANCE CAPITAL







services



India Act 1934













orientation
















across the country

CORPORATE OBJECTIVE





way



India


22

Vision


Mission



Our Goal





Achievements




IRDA)



Marrsquo08







above 740





(CFBP)

23






around 21000-






14000 employees









April - June Growth

Total Share ()

2007 2008

LIC 858084 752456 -12 5255


Bajaj Allianz 73185 82924 13 579

SBI Life 42639 114867 169 802

HDFC Standard 35593 49040 38 342

Max New York 28974 50116 73 350

Reliance Life 20410 55733 173 389

Birla Sun Life 17463 50153 187 350

Total Private 393095 679564 73 4745

Total Market 1251180 1432020 14 10000

24






















25








Number of Agents


Dec 07 (Nos)

Aviva Life 31390


Bharti Axa 10016

Birla Sunlife 86264

Future Generali 0



ING Vysya 48428

Kotak 34714

Max New York 29876

MetLife 32389


Sahara Life 12244

SBI Life 33969

Shriram Life 16521

TATA AIG 32528

LIC 1159586


26



















need




more



27


















sufficient cover









28






that dream house





them








products






29


enhanced Life Cover
















future expenses





30


















sufficient cover

Retirement Plans

31



retirement





terms











Child Plans

32







your child

















33




So go ahead dream

Key Features








CASH FLOW PLAN







Key Features











34

























Key Feature

35















appetite







Plan









36









FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance




RELIANCE CAPITAL







services



India Act 1934













orientation
















across the country

CORPORATE OBJECTIVE





way



India


22

Vision


Mission



Our Goal





Achievements




IRDA)



Marrsquo08







above 740





(CFBP)

23






around 21000-






14000 employees









April - June Growth

Total Share ()

2007 2008

LIC 858084 752456 -12 5255


Bajaj Allianz 73185 82924 13 579

SBI Life 42639 114867 169 802

HDFC Standard 35593 49040 38 342

Max New York 28974 50116 73 350

Reliance Life 20410 55733 173 389

Birla Sun Life 17463 50153 187 350

Total Private 393095 679564 73 4745

Total Market 1251180 1432020 14 10000

24






















25








Number of Agents


Dec 07 (Nos)

Aviva Life 31390


Bharti Axa 10016

Birla Sunlife 86264

Future Generali 0



ING Vysya 48428

Kotak 34714

Max New York 29876

MetLife 32389


Sahara Life 12244

SBI Life 33969

Shriram Life 16521

TATA AIG 32528

LIC 1159586


26



















need




more



27


















sufficient cover









28






that dream house





them








products






29


enhanced Life Cover
















future expenses





30


















sufficient cover

Retirement Plans

31



retirement





terms











Child Plans

32







your child

















33




So go ahead dream

Key Features








CASH FLOW PLAN







Key Features











34

























Key Feature

35















appetite







Plan









36









FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance












across the country

CORPORATE OBJECTIVE





way



India


22

Vision


Mission



Our Goal





Achievements




IRDA)



Marrsquo08







above 740





(CFBP)

23






around 21000-






14000 employees









April - June Growth

Total Share ()

2007 2008

LIC 858084 752456 -12 5255


Bajaj Allianz 73185 82924 13 579

SBI Life 42639 114867 169 802

HDFC Standard 35593 49040 38 342

Max New York 28974 50116 73 350

Reliance Life 20410 55733 173 389

Birla Sun Life 17463 50153 187 350

Total Private 393095 679564 73 4745

Total Market 1251180 1432020 14 10000

24






















25








Number of Agents


Dec 07 (Nos)

Aviva Life 31390


Bharti Axa 10016

Birla Sunlife 86264

Future Generali 0



ING Vysya 48428

Kotak 34714

Max New York 29876

MetLife 32389


Sahara Life 12244

SBI Life 33969

Shriram Life 16521

TATA AIG 32528

LIC 1159586


26



















need




more



27


















sufficient cover









28






that dream house





them








products






29


enhanced Life Cover
















future expenses





30


















sufficient cover

Retirement Plans

31



retirement





terms











Child Plans

32







your child

















33




So go ahead dream

Key Features








CASH FLOW PLAN







Key Features











34

























Key Feature

35















appetite







Plan









36









FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance




Vision


Mission



Our Goal





Achievements




IRDA)



Marrsquo08







above 740





(CFBP)

23






around 21000-






14000 employees









April - June Growth

Total Share ()

2007 2008

LIC 858084 752456 -12 5255


Bajaj Allianz 73185 82924 13 579

SBI Life 42639 114867 169 802

HDFC Standard 35593 49040 38 342

Max New York 28974 50116 73 350

Reliance Life 20410 55733 173 389

Birla Sun Life 17463 50153 187 350

Total Private 393095 679564 73 4745

Total Market 1251180 1432020 14 10000

24






















25








Number of Agents


Dec 07 (Nos)

Aviva Life 31390


Bharti Axa 10016

Birla Sunlife 86264

Future Generali 0



ING Vysya 48428

Kotak 34714

Max New York 29876

MetLife 32389


Sahara Life 12244

SBI Life 33969

Shriram Life 16521

TATA AIG 32528

LIC 1159586


26



















need




more



27


















sufficient cover









28






that dream house





them








products






29


enhanced Life Cover
















future expenses





30


















sufficient cover

Retirement Plans

31



retirement





terms











Child Plans

32







your child

















33




So go ahead dream

Key Features








CASH FLOW PLAN







Key Features











34

























Key Feature

35















appetite







Plan









36









FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance









around 21000-






14000 employees









April - June Growth

Total Share ()

2007 2008

LIC 858084 752456 -12 5255


Bajaj Allianz 73185 82924 13 579

SBI Life 42639 114867 169 802

HDFC Standard 35593 49040 38 342

Max New York 28974 50116 73 350

Reliance Life 20410 55733 173 389

Birla Sun Life 17463 50153 187 350

Total Private 393095 679564 73 4745

Total Market 1251180 1432020 14 10000

24






















25








Number of Agents


Dec 07 (Nos)

Aviva Life 31390


Bharti Axa 10016

Birla Sunlife 86264

Future Generali 0



ING Vysya 48428

Kotak 34714

Max New York 29876

MetLife 32389


Sahara Life 12244

SBI Life 33969

Shriram Life 16521

TATA AIG 32528

LIC 1159586


26



















need




more



27


















sufficient cover









28






that dream house





them








products






29


enhanced Life Cover
















future expenses





30


















sufficient cover

Retirement Plans

31



retirement





terms











Child Plans

32







your child

















33




So go ahead dream

Key Features








CASH FLOW PLAN







Key Features











34

























Key Feature

35















appetite







Plan









36









FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance

























25








Number of Agents


Dec 07 (Nos)

Aviva Life 31390


Bharti Axa 10016

Birla Sunlife 86264

Future Generali 0



ING Vysya 48428

Kotak 34714

Max New York 29876

MetLife 32389


Sahara Life 12244

SBI Life 33969

Shriram Life 16521

TATA AIG 32528

LIC 1159586


26



















need




more



27


















sufficient cover









28






that dream house





them








products






29


enhanced Life Cover
















future expenses





30


















sufficient cover

Retirement Plans

31



retirement





terms











Child Plans

32







your child

















33




So go ahead dream

Key Features








CASH FLOW PLAN







Key Features











34

























Key Feature

35















appetite







Plan









36









FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance











Number of Agents


Dec 07 (Nos)

Aviva Life 31390


Bharti Axa 10016

Birla Sunlife 86264

Future Generali 0



ING Vysya 48428

Kotak 34714

Max New York 29876

MetLife 32389


Sahara Life 12244

SBI Life 33969

Shriram Life 16521

TATA AIG 32528

LIC 1159586


26



















need




more



27


















sufficient cover









28






that dream house





them








products






29


enhanced Life Cover
















future expenses





30


















sufficient cover

Retirement Plans

31



retirement





terms











Child Plans

32







your child

















33




So go ahead dream

Key Features








CASH FLOW PLAN







Key Features











34

























Key Feature

35















appetite







Plan









36









FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance






















need




more



27


















sufficient cover









28






that dream house





them








products






29


enhanced Life Cover
















future expenses





30


















sufficient cover

Retirement Plans

31



retirement





terms











Child Plans

32







your child

















33




So go ahead dream

Key Features








CASH FLOW PLAN







Key Features











34

























Key Feature

35















appetite







Plan









36









FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance





















sufficient cover









28






that dream house





them








products






29


enhanced Life Cover
















future expenses





30


















sufficient cover

Retirement Plans

31



retirement





terms











Child Plans

32







your child

















33




So go ahead dream

Key Features








CASH FLOW PLAN







Key Features











34

























Key Feature

35















appetite







Plan









36









FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance









that dream house





them








products






29


enhanced Life Cover
















future expenses





30


















sufficient cover

Retirement Plans

31



retirement





terms











Child Plans

32







your child

















33




So go ahead dream

Key Features








CASH FLOW PLAN







Key Features











34

























Key Feature

35















appetite







Plan









36









FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance





enhanced Life Cover
















future expenses





30


















sufficient cover

Retirement Plans

31



retirement





terms











Child Plans

32







your child

















33




So go ahead dream

Key Features








CASH FLOW PLAN







Key Features











34

























Key Feature

35















appetite







Plan









36









FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance





















sufficient cover

Retirement Plans

31



retirement





terms











Child Plans

32







your child

















33




So go ahead dream

Key Features








CASH FLOW PLAN







Key Features











34

























Key Feature

35















appetite







Plan









36









FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance






retirement





terms











Child Plans

32







your child

















33




So go ahead dream

Key Features








CASH FLOW PLAN







Key Features











34

























Key Feature

35















appetite







Plan









36









FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance










your child

















33




So go ahead dream

Key Features








CASH FLOW PLAN







Key Features











34

























Key Feature

35















appetite







Plan









36









FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance







So go ahead dream

Key Features








CASH FLOW PLAN







Key Features











34

























Key Feature

35















appetite







Plan









36









FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance




























Key Feature

35















appetite







Plan









36









FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance


















appetite







Plan









36









FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance












FIRSThellip always








higher benefits

Key Features





Plan






Insurance riders


37



















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance






















products

Key Features





is an option






38












Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance















Plan Objective




Life protection




customers




Offices






39



medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance






medical checkups










counter





40


RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance





RELIANCE LIFE











Prospecting








41








prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance











prospectingrsquo




are taken seriously







sales therefore

42

Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance




Pre ndash Approach









Approaching





the product






mood to buy or not









43















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance


















Presentation











44

The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance




The Close








45







existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance










existing channel



1048708 Brokers




46


INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance





INSURANCE IN INDIA


Life Insurance



formation






March 31 2008- 22 Crs


47




48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance







48






49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance









49

PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance




PRODUCT MIX


43

19

40

64

6 4

11 12

0

20

40

60

80

100








50











in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance














in 2008-09






51



















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance






















o Use of technology










52














for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance

















for consumer

53

BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance




BIBLIOGRAPHY







INSURANCEWATCH

MONEYOUTLOOK

2 WEBSITES REFFERED

WWWRELIANCELIFECOIN

WWWCIFAINSURANCECOM

WWWMONEYOUTLOOKCOM

WWWINSURANCEINDCOM

WWWIRDACOM






54

55





Life Insurance




55





Life Insurance




life insurance project on sales

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Transcript of life insurance project on sales