What is Life in the Clickstream about?

A rough year for Australian Journalism in terms of jobs and program and publicationcut

Those affected were members of the Media, Entertainment and Arts Alliance (MEAA)

The Union then decided to held it’s third “Future of Journalism” in Melbourne andThey released a new report called ‘Life in the Clickstream’

This report looks at some of the positive and negative of the rapidly changing media environment

This report based on: the discussions at the Alliance Future of Journalism discussions in Australia, and surveys of executives and Alliance members nationally.

The Alliance launched a major initiative, the Future of Journalism, which aims, through industry research and regular events involving :

executives, journalists, academics and commentators, to build an accurate picture of the extent and pace of industry change,

to manage that change for the benefit of the whole industry and journalists in particular.

AUSTRALIAN MEDIA SECTOR

American newspapers have lost nearly aquarter of their circulation since average daily figures peaked in 1984 at 63.3 million. The most recent figures are 48.4 million for Monday to Saturday, with Sunday newspapers falling 15.3 per cent to 48.8 million.

There is a generational shift in US TV consumption. Youth isrejecting television in favour of the internet. This is particularly marked in under 25s, who spend more time online than watching television

Emily Bell, The Guardian’s director of digital content, recently predicted two years of “carnage” and that between five and 11 newspapers would disappear, shrinking the market by about 25 per cent.

Vast Majority of visitors reach the news sites via search engines (mainly Google and Yahoo) or other sites.

Attitudes to online news vary widely: a majority (51 per cent) used websites andblogs to follow stories that matter to themor their family

More people (32per cent to 22 per cent) said they thought news sites and blogs, by their very nature, were superficial and “ no substitute for quality journalism and analysis”.

The list goes on: The Express announced in August itwould do away with sub-editors and had boughtsoftware allowing journalists to file directly on to thepage,

The Financial Times announced 60 redundancies,Trinity Mirror, which owns the Daily and Sunday Mirrorand a group of regional papers has sacked 76 journalistsand demanded its staff reapply for their jobs

Companies approach the crisis in different ways,but almost all have slashed significant numbers ofjournalists: 10 per cent at Newsquest (owned by the US Gannet); 120 at Midland News, which owns regional newspapers and radio stations; up to 500 atITV, which has announced it will slash 17 regionalbroadcasters to nine.

The Crisis

The number of full-time Australian journalists has, by Alliance estimates,fallen 13 per cent since 2001, from just under 8500 across all media to around 7,500.

The key concern for Alliance members is howthe worsening global – and sector – forecasts will affect jobs

The Alliance commissioned Essential Media to survey shifts in dominant news sourcesin the past five years:Use of online news websites increased 13 per centUse of radio news bulletins increased 3 per centUse of TV news bulletins fell 8 per cent Yet commercial TV remains the dominant source of news for most, with national and

metropolitan dailies second

Search Engine - 10.8% of Market share

Social Networking - 8% of Market share

Shopping 5.93% of Market Share

Government Sites 2.56 of Market Shares

SALES

When there is an action by media companies, by governments and by The Alliance and by individual journalists themselves.

How does journalism and Australia’s journalist surf this wave of change to a future that value and reward the work?

Training

Work intensification

Shaping new idea

Collective bargaining

Communication

Some of the idea/ suggestion:

http://vodpod.com/watch/1546147-cbs-future-of-journalism

THE FUTURE OF JOURNALISM

Bibliography

http://www.abc.net.au/rn/mediareport/stories/2008/2430574.htmceoworld.biz/ceo/2009/02/06/online-vs-offline-media-webonline-newspaper-vs-print-news-who-will-winhttp://vodpod.com/watch/1546147-cbs-future-of-journalismMEAA Report 'Life in the Clickstream: The Future of Journalism‘http://ezinearticles.com/?Newspapers-Vs-Internet-News&id=2078248http://www.internetworldstats.com/news.htmhttp://techcrunch.com/2008/03/28/decline-of-us-newspapers-accelerating/http://www.basearticles.com/Art/78630/290/Newspapers-Vs-Web-News.htmlhttp://www.allacademic.com/meta/p_mla_apa_research_citation/1/1/1/9/5/p111951_index.html