Life Coach-Market Research

1st Online Solutions Ltd, 98 Tooley Str., London, SE1 2TH, United Kingdom, Registered in England and Wales 07082485

www.1stonlinesolutions.com

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“Life Coach”

Online Market Research and Analysis

For Top Directories in UK, US and AU

August 8th, 2014Date:

Daniel Denev & Georgi Boichev Completed by:

SEO Department:

1st Online Solutions Organization:



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Table of Contents

Introduction & Methodology…..………………….…...…….3

Life Coach - UK market…………………….………………..4

Life Coach - US market……………………………………...6

Life Coach - AU market………………………….…………..8

Top Directories Research………...………….....………….10

Extra: International Coaching Federation Survey…...…..13



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Introduction & Methodology

This report includes data from Google Trends and Google’s Keyword Planner. Based on

the search volume, geographical areas of interest, and competition - this report will

conclude:

● a keyword research & the supposed market volume

These visitors are the “leads” coaches will want to pay for. If we give them the

leads, they will pay for inclusion in the directory.

● the analysis of the currently ranking websites will answer how difficult it will be

to get up there

● what benefits leading UK, US and AU directories offer to both parties - the

coaches and the people seeking coaching



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Life Coach in UK - Top Queries, Search Volume & Trends

Top queries & monthly searches:

Keyword (by relevance) Avg. monthly searches Competition Suggested bid

life coach 5,400 High £2.46

life coaching 2,400 High £2.60

executive coaching 1,300 High £4.79

life coach london 880 High £2.85

career coach 720 High £2.29

Trend

1. life coach 2. life coaching 3. executive coach 4. career coach 5. career coaching

The monthly searches, multiplied by 12 return an approximate online market size of 128,400

searches per year.



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Generally the forecast shows the interest will keep a steady level in the upcoming year for the

top search query. The tool could not provide a forecast for the other queries.

What ranks top in the UK? Where the leads go?

Only one of the top 20 results for “Life Coach” is a directory, although it ranks 1st

. Others

represent an organisation of several coaches & psychologists, or an individual. Here are the top

10 results with their features and important SEO factors:

Domain Registered on Indexed Pages PR Links*

realcoachingco.com 2003 56 3 163 from 58 domains

greatlifecoach.co.uk 2002 380 4 530 from 53

sophiadavis.co.uk 2010 30 1 29 from 12

feelhappynow.co.uk 2003 46 2 254 from 42

thecareerstylist.com 2010 390 2 446 from 33

lifecoach.co.uk 1997 93 2 1200 from 245

*data based on MajesticSeo.com

Analysis of the top UK directory www.lifecoach-directory.org.uk can be seen in the last

part of this report.

Conclusion:

Ranking amongst the top websites will require a lot of relevant content, which includes some of

the following topics: stress, anxiety, weight loss, self-improvement, depression, business

coaching, self-belief, confidence, etc… In the aforementioned directory, this content is written by

the coaches.

http://www.greatlifecoach.co.uk/

http://www.sophiadavis.co.uk/

http://www.feelhappynow.co.uk/

http://www.thecareerstylist.com/

http://www.lifecoach.co.uk/

http://www.lifecoach-directory.org.uk/



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Life Coach in US - Top Queries, Search Volume & Trends

Top search queries and volume:



life coaching 4,400 High £2.65

business coaching 1,600 High £4.49

executive coaching 2,900 High £5.58

business coach 1,600 High £5.42

career coach 4,400 High £2.38

career coaching 1,300 High £3.72

life coach nyc 1,300 High £2.94

Trend:

1. life coach 2. life coaching 3. career coach 4. executive coach 5. business coaching

The monthly searches for the top 5 queries, multiplied by 12 return an online market size of

392,400 searches per year.

Generally the forecast shows the interest will keep a steady level in the upcoming year.



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What ranks top in the US? Where the leads go?

For Life Coach (the leading query) there are only 2 commercial websites. The others are

certification agencies, training programs, and news.

Domain Registered on Indexed Pages PR Links/Domains

lifecoach.com 1996 151(excl. blog) 3 1365/141

adaringadventure.com 2005 2180 4 70,074/827

Lifecoaching.com has 6 life coaches available. Has a big blog on a subdomain with 435 indexed

pages. Online coaching from $50 per month. One-on-one coaching from $300.

adaringadventure.com is the website of Tim Brownson. Prices for a single 1 hour session -

$250. Other packages: $750, $999, $3999.

Directories that rank for the other search queries:

The US search displays a totally different picture to UK. In the top 20 SERP result for the above

queries there are generally Forbes, yelp, USAtoday, and just a few commercial websites. Still,

http://www.psychologytoday.com/ and http://www.noomii.com/ are displayed a lot for Local

queries (example: life coach nyc, career coach nyc), although these queries have a low avg.

monthly search.

The two mentioned websites will be analyzed in the last part of this report.

Differences to UK:

● search volume is bigger

● people search for business/career/executive coaching more

● very few commercial websites in top10

● directories rank mainly for local search

● it would be much harder to rank there

Conclusion:

It would be difficult to compete with both the commercial websites as well as the directories.

http://www.lifecoach.com/

http://www.psychologytoday.com/

http://www.noomii.com/



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Life Coach in Australia - Top Queries, Search Volume &

Trends

Top search queries and volume:



life coaching courses 720 High £7.34

executive coaching 480 High £6.89

coaching and mentoring 480 High £2.56

coaching courses 480 High £5.68

career advisor 720 High £2.12

life coach sydney 590 High £5.98

online coaching course 480 High £4.83

Trend:

1. life coach 2. life coaching courses 3. career advisor 4. life coach sydney 5. coaching and

mentoring

The monthly searches, multiplied by 12 return an online market size of 70,200 searches per

year.

Forecast couldn’t be displayed, but it’s evident the industry is on the fall since 2007.



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What ranks top in Australia? Where the leads go?

There is only one directory to rank in the top 20 results for the leading query. It ranks on 2nd

page. The other results are certification institutes, academies, wikipedia - there are virtually 4

commercial websites on 1st page.

Domain Registered on Indexed Pages PR Links/Domains

lifecoachingmelbourne.com.au no data 30 1 59/17

totalbalance.com.au no data 274 3 666/34

transformlifecoaching.com.au no data 107 0 6

lifebalancecoach.com.au no data 41 0 36

The relevant AU directory is analyzed in the last part of the report.

Conclusion:

It seems fairly easy to rank in Australia, but the search volume is pretty low.



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Analysis of the Top Life Coach Directories in UK, US

and AU

1. Top Directory in UK at The Moment - www.lifecoach-directory.org.uk

- Domain registered 2008

- Ranks 1st

for “life coach/coaching”

- Inclusion fee: £15 a month, £160 a year

- Over 450 registered coaches

In short - coaches create profile pages, they add text, video, contact details, map location, fees,

certifications. Users can search for a coach or practitioner near them, by postcode or town. The

website has 32,000 indexed pages, which means it is huge.

Benefits for coaches to become members:

● leading website with huge search presence (top for life coach, life coaching)

● GEO searches "life coach cambridgeshire", "life coach swansea", "life coaching SW2"

● search facility on the website – find a life coach near you

● only approved qualified/registered members

● profile visit statistics

● publishing articles, advertising events, notice board

● THEY GET LEADS!

Currently there are 780 member articles on the website. Topics: stress, anxiety, weight loss,

self-improvement, depression, business coaching, self-belief, confidence.

It is a huge database on life coaching, NLP, and relevant topics - it will be hardly beaten in any

way, and their fee is quite low compared to other directories.

http://www.lifecoach-directory.org.uk/



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2. Directories in the US

http://www.noomii.com


- The site has a geo type structure and ranks for local searches

- Ranks for categories, e.g.: relationship coach, retirement coach...

- Inclusion fee: $400

-“If the clients you get from Noomii do not at least return your payment in your first year, we will

refund 100% of your money.”

- Coach referral - People submit their Coaching Requests - Noomi selects the 3 most suited

coaches for the job and recommends them to the person. For the coaches this costs 30% of

what they will earn from this customer.

- free consultations

Benefits for coaches to become members:

● According to what coaches say - their investment earns them 10 times more

● Money-back guarantee

● Noomi sends them leads in return to 30%

● Profile page

● Review system

● Article submission

http://www.psychologytoday.com


- Huge search presence: Ranks top for therapists, psychology, happiness - significant queries

- Verified practitioners only - PsychologyToday verifies That the professional's license, if

applicable, is valid within the state in which he or she practices

- Ranks for all local areas

- $29.95 per month

Benefits for professionals to become members:

● You'll get found and rank highly in search engines like Google.

● There is no better way to easily promote and grow your practice online.

● Psychology Today is the leading source of traffic for therapists. More traffic = more

clients.

● You'll be presented in a professional manner as part of the trusted Psychology Today

brand.

● Clients will email or call you right from your profile.

http://www.noomii.com/

http://www.psychologytoday.com/



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3. Directories in Australia

There aren’t ranking directories for the top search queries. There is only one that does not

perform well (is on 2nd page). It is mainly for Natural Therapists, where it ranks top.

● Fee $249, 30 days free trial.

● Authentic reviews telling it’s worth it -

http://www.naturaltherapypages.com.au/c/testimonials

● has a million indexed pages, so it’s a huge natural living and therapy database

http://www.naturaltherapypages.com.au/

This directory includes a wide range of therapists.

http://www.naturaltherapypages.com.au/



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Extra: International Coaching Federation Survey



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The comparison between those two charts shows that in UK people are interested in self-

improvement and life coaching, but in the US the respondents were interested in business

improvement and business coaching.



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Shows that gradually more and more people will be aware of coaching.

Life Coach-Market Research

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