Lies, Sex and Facebook

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LET’S GET TO KNOW EACH OTHER

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I’m an �Information�Alchemist My Passion is �Content Architecture, Visual Thinking, and Integration of Brands into Peoples Lives.

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XPLAIN

7 countries

>75 beloved brands

ROI focused

Pepsi Sony Friesland Kraft Foods Piraeus Bank Nestle Swiss Air Trident Lay’s MTN Mobile Lipton KFC Dentyne Mountain Dew UBS Bank Prigat Village Roadshow Electronic Arts OTE Mirinda Sony Ericsson Cadbury Event Point and many more!

proud member we love

Switzerland Romania Turkey Greece Cyprus Bahrain

United Kingdom

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XPLAIN

>270 FB Pages >8.3

Millions

Fans*

* >1.000.000 in Romania

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W H A T ABOUT Y O U ?

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Do U Run a Branded FB Page?

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Are u ready for timeline?

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Are u ready for timeline?

Do u have a content strategy?

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This is NOT �Mickey Mouse!

It’s SERIOUS Business.

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>4.700.000 PPL IT’S HARD TO AVOID

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AND HARD TO BE HEARD!

Your brand

gapingvoid.com!

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Social Media is like Teen Sex. Everyone Wants to Do it. �Nobody Knows How. When it’s Finally Done, it’s a Surprise it’s Not Better… � Avinash Kaushik, Analytics Evangelist, Google

“

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LIES, LIES, LIES come before sex ;-‐)

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YOU NEED ONLY 5’ TO START YOUR BRAND’S PAGE IN FACEBOOK

flickr.com/photos/benheine/

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You need even LESS time to start a BAD, boring page But to create a vivid quality page, that correctly represents your brand and your values, aTracts and keeps the interest of the Facebook community and creates leads for your business, you must carefully plan your strategy, your content, your artwork and the implementaUon of your strategy. Th

e tru

th

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FACEBOOK MARKETING IS FREE

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You can indeed create a fb brand page in your spare time …and let your secretary maintain it without extra costs. You can even run your Facebook ads all by yourself. BUT, without the special knowledge, experience and tools of a reliable Facebook markeUng partner, you will probably be wasUng your Ume and resources. If you are NOT prepared to invest money and Ume in established Facebook markeUng soluUons, you'd beTer stay away from Facebook. Th

e tru

th

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ANYONE WHO KNOWS ABOUT SOCIAL MEDIA CAN RUN A FACEBOOK PAGE

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Since Leonardo's death, there is no one who knows everything! So, if you are serious about entering the Facebook arena, chose your partners carefully and trust your company's presence and image to people with proven knowledge of the special features of Facebook. Th

e tru

th

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USING ONLY FACEBOOK ADS YOU CAN GROW YOUR BRAND’S SALES

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Fb ads is a marvelous, affordable way to create awareness But to convert these people to prospecUve customers, you need to go all the way and create the right social environment for them. This means that, without the proper Facebook brand page and the day-‐by-‐day communicaUon with the Facebook community, you only get a fracture of the possible benefits of Facebook ad campaigns. Th

e tru

th

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awareness

interest

desire

action

a

i

d

a

NO! You CAN’T Jump anymore!

The t

ruth

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8 HOURS PER WORKING DAY CAN GROW YOUR BRAND’S AWARENESS

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Time is not an issue. The main issue is TIMING, a clear strategy, knowledge of your audience and opUmizaUon of every acUon you make, be it a post, a contest, a promo or an advert. To develop all these you clearly need much more than 8 hours a day :-‐)

The t

ruth

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POSTING ONCE A DAY IN OUR BRAND’S FB PAGE IS MORE THAN ENOUGH

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Definitely not! To keep "in touch" with your audience you have to post two, three or more Umes a day, depending on the character of your page, the number of your fans and your target group. Test to find the right frequency for YOUR audience and remember: post ONLY quality content to keep your fans engaged and increase your messages' reach!

The t

ruth

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100.000 FANS ARE BETTER THAN 10.000

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Not quite... 1.000 highly engaged fans with genuine interest in your brand/offer/values, who speak about it, are much beTer that 100.000 indifferent people who just hit the "Like" buTon to parUcipate in a draw for the newest iPad. Plan for quality not for quanAty!

The t

ruth

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THE REAL SEX SAmulate your fans’ mind or Die!

flickr.com/photos/sundin13/

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Don’t count on luck* *are you gonna leave your brand’s performance to a …secretary?

She can’t be the Superman ;-‐)

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5 CRITICAL STEPS TO PLEASURE

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YOU NEED A CONTENT STRATEGY TO CREATE YOUR BRAND’S SOCIAL ENVIRONMENT

1.

You are wriUng for a reason, to promote your brand and your brand's values, and should never forget that! Make your content simple, concise, easy to understand, useful and emoUonal.

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YOU NEED A COMMUNITY DEVELOPMENT PLAN TO ENGAGE FANS

2.

A brand's fans are 3 Umes more likely to buy the brand's products than the general Facebook community. So, you need a plan to increase the number of your quality fans and keep your exisUng fans engaged and saUsfied.

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YOU MUST BE ENGAGED AND HUMANIZED IF YOU WANT REAL RESULTS

3.

Your Facebook fans are human beings and so are you! Don't hesitate to show your human face, parUcipate in discussions running on your page and prove to your fans that you are LISTENING to them!

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YOU MUST MEASURE EVERYTHING IF YOU WANT TO CONTROL YOUR RESULTS

4.

Be sure to measure your fans' engagement with every one of your posts, find out what they like the most and tweak your content accordingly. Best tool to start: Facebook Insights.

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AND NOW LOOP IT, EVERYDAY!

5.

Facebook engagement is not an one-‐night stand, it is an ongoing relaUonship with your fans and potenUal customers. So, never stop planning, never stop posUng, never stop tesUng, never stop measuring. Loop it and enjoy it!

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- WORLD IT’S AN

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IN A SATURATED MEDIUM YOU NEED PROFESSIONALS AND TOOLS TO MAKE THINGS HAPPEN

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EVERY COMPANY IS A MEDIA COMPANY

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PAID.

YOUR BRAND’S MEDIA PLATFORM

Paying to leverage the power of a channel to deliver a message that drives to another type of media.

OWNED. Dynamic content in a controlled environment. Setup as a repeatable, value-‐added experience.

EARNED. The customer as a channel. Built through engagement, conversaUon and content sharing.

content is the king text | photos | videos : natural talks

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PEOPLE LOOKING FOR SOLUTION PROVIDERS MAKE YOUR BRAND ONE OF THEM!

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F-REACH HAS 3 LAYERS. DARE TO GROW YOUR VIRAL ONE!

The number of unique users who visited the Page, or saw the Page or one of its posts in News Feed or Ucker.

The number of unique users who saw the Page or one of its posts from a story published by a friend.

The number of unique users who saw a Facebook Ad poinUng to the Page.

Organic Reach +Viral Reach +Paid Reach

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GO VIRAL, BY UNLOCKING THE NETWORK OF YOUR BRAND ADVOCATES.

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PEOPLE WANT TO TALK ABOUT YOUR BRAND, GIVE THEM A REASON TO.

marketwire.com

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IF YOU HAVEN’T GOTTEN ON THE F-TRAIN YET, DON’T WORRY. YOU WILL. PRETTY SOON, YOU’LL HAVE TO.

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DON’T BE AFRAID TO BREAK SOME EGGS

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BUT DON’T FORGET TO KEEP THE BRAND PAGE CLEAN

Lies, Sex and Facebook

Business

Transcript of Lies, Sex and Facebook