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description

These are symptoms. What’s the disease? Litter Voter apathy Gang violenc e Increase d anxiety in youth

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Licensed under Creative CommonsAttribution – ShareAlike

4.0 International

Problem Mapping

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Problem mappingLocal National

Global

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These are symptoms.

What’s the

disease?

Litter

Voter apathy

Gang violenc

e

Increased anxiety in youth

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LitterVoter

apathy Gang violen

ce

Increased anxiety in youth

Possible diagnosis:Youth don’t feel like their actions make a difference.

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Make this…Local National

Global

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Local National

Global

…look like this:

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Causal modelling

Why?

Why?

Why?

Why?Why?

Why?

Why?

Why?

Why?

Why?

Why?Why?

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Your customers Existing solutions

Ideas for your solution

One-sentence summary of the problem you’re solving

Age, occupation, values, lifestyle

What are the limitations of

these solutions?

Why is your solution an

improvement?

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We now have hypotheses that need testing

Causal modelling

Recommended follow-up activity:

Customer Discovery (in the Research & Discovery section)


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