LIBRO GREEN FEST INGLES

A GREEN & SUSTAINABLE FESTIVALOur GREEN FEST will bring the first sustainable event to Los Cabos that will include human power activities, music & entertainment. Our three day festival will give the tourist and local people the opportunity to experience and interact in a unique way helping the environment, having fun in a truly engaging way.

Los Cabos is the perfect setting to host the first Green Fest in Mexico powered by human energy. Located on the southern tip of the Baja Peninsula surrounded by the Sea of Cortes and the Pacific Ocean, all participants will experience its natural beauty, amazing beaches & the hospitality of the people.

Los Cabos community is always looking for innovative and sustainable solutions to be leaders in ways to make our planet greener.

After the Green Fest, Pedal Power will be available to all event organizers and hotels in Los Cabos.

Los Cabos will be the first state of Mexico offering a truly interactive, sustainable option for future events.

WHENMarch 27, 28 & 29, 2014 (Thursday, Friday and Saturday)

GREEN All the music for the activities and the events will be human powered, generated by pedaling bikes making a sustainable & green event.

PEDAL POWERPedal Power connects people with the power of bikes and music We provide an opportunity for the audience to truly engage with the performer.

Pedal Power bicycle powered audio / visual system facilitates a truly unique experience, redefining what it means to be at a show.

Pedal Power Music is a very unique visual presentation of sustainability and active transportation.

(1) Pedal Power Bicycle

Generates from 100 to 250 wattz

in normal pedaling

Generates from

250 to 400 wattz in aggressive pedaling

(10) Pedal Power Bicycles

Se pueden generar de

1000 to 2500 wattzin normal pedaling

Generates from

2500 to 4000 wattzin aggressive pedaling

4 Speakers JBL

80 wattzConsole & Equipment

60 wattz 2 Pedal Power Bikes

200 a 500 wattz

If one person is pedaling for one hour, with an

average of 100 wattz per hour, that person is burning

an equivalent of 360 calories.

PEDAL POWER

ACTIVITIES & EVENTSSCHEDULE

LINEUP

GIL CEREZO

CAPRI

DJ LAURA LOW

CHARLY ALBERTI

MARV ELLIS

LAFA TAYLOR

www.revolucion21.orgwww.kinkymusic.com

www.marvellis.com www.caprimusic.com.ar

www.lafataylor.comwww.lauralowandlemurr.com

DJ LAURA LOW

Sexy, BASS! BOOM!! Hip, Hiphy, Crunk, Dubstep, HopShaping her sound during what is arguably the most important and prominent period in San Franciscos history of hybrid electronic music culture, she has already shared the national stage with Bassnectar, Glitch Mob, Mimosa, Marty Party, Panty Raid, Eskmo and the likes.DJ Laura has been in festivals as Coachella, Shambahala Music Fest, WTF Fetival and many more.

LAFA TAYLOR

Singer, DJ & music producer.Lafas live show is energetic, dynamic and unique. He has a great talent for connecting with his audience. His collage of infectiously harmonic, bass heavy, multi tempo music quickly heats up the dance floor. Lafa became a part of the multi platinum Japanese band Def Tech and played a 26 city tour. Played in Coachella festival, Kaleidoscope and Burning Man.

MARV ELLIS

Singer, producer & writer. Pionner for NW HIP HOP MUSICHe has put out 12 albums: 5 solo full-length albums, 2 with his group Genus Pro, 1 album with Lafa Taylor, 1 with Keegan Smith, 1 with Papas Soul kitchen, 1 with the Raging Family, and another Mix Tape.

Singer, producer & writer. Pionner for NW HIP HOP MUSIC

CAPRI

Classical musician, Artist Producer, singer and DJFusing together the sounds of a grand piano, synths, instruments of all kinds, computers and a vocoder, with the precision of a scientist and sensitivity of an artist.

HOST & DJ of MTV Millennial Awards

GIL CEREZO

Dj & Singer of the band Kinkyrock, dance, samba, electronic, funk & techno.

Participating in worldwide festivals as VIVE Latino & Coachella.Guest in the MTV Music Awards

His band Kinky has 7 albums

CHARLY ALBERTI

Founder Revolucion 21, founder and drummer of SODA STEREO,the most famous band in Spanish rock history.

Known as The Beatles of Latin America MTV to design a special award just for them, MTV Most Important Band of all time in Latin America, given only once.R21 was founded after realizing the depth of the climate change and the challenges and opportunities this crisis presents for Latin America. Leveraging on Charlys ability to reach millions of people, R21 looks to spread the message of the global environmental crisis and its solutions.

CONCERTS, EVENTS & ACTIVITIES

POOL PARTYDJ LAURA LOW &GIL CEREZO DE KINKY

YOGA MASTER CLASS6 Yoga Masters from Los Cabos

Starts at 1:00 p.m. until sunsetNikki Beach @ ME Hotel

Starts at 7:00 a.m. Medano Beach in front of Nikki Beach

GREEN KAYAKINGStarts at 9:30 a.m.

Medano Beach Playa Empacadora CSL

BEACH SOCCER TOURNAMENTGames from 8:00 a.m. to 5:00 p.m.Final Game at 6:00 p.m.Live MusicLocation: Arroyo CSL next to Hotel Cascadas Teams: 5 - 10 players / 16 years and older

FRIDAY 28

FRIDAY 28

THURSDAY 27

GREEN SUPStarts at 9:00 a.m.

Medano Beach in front of Nikki Beach

SATURDAY 29

Concert starts at 10:00 pm @ Nikki Beach

The biggest GREEN CONCERT in Los Cabos

DJ LAURA, MARV ELLIS & LAFA TAYLOR GREEN NIGHT

PRESS CONFERENCE

!

Cabo San Lucas, BCS 20 de Marzo de 2014.

RUEDA DE PRENSA Por este medio, queremos invitarlos a que nos acompaen a la Rueda de Prensa de Los Cabos Green Fest, que tendr lugar en Esperanza Resort el da 26 de Marzo a las 6:00 p.m. Tendremos la presencia de Autoridades Municipales y de Turismo, as como de los Artistas participantes del Festival: Charly Alberti de Soda Estreo, DJ Laura, Lafa Taylor y Marv Ellis. Les pedimos de la manera ms atenta que por favor confirmen su asistencia y nos indiquen los nombres completos de quienes estarn cubriendo los tres das del evento, ya que all les estaremos entregando sus acreditaciones para Los Cabos Green Fest. Agradecemos de antemano su atencin y esperamos tener la oportunidad de saludarlos en esta ocasin tan especial.

A t e n t a m e n t e

Alejandro Vidal Director Los Cabos Green Fest

PRESS RELEASE

INTERNATIONAL PRESS GREEN FESTFOR IMMEDIATE RELEASE

CONTACT: Rose CapassoCarolyn Izzo Integrated [email protected]/358-3920 x12

LOS CABOS GREENFEST AIMS TO RAISE AWARENESS AND PROMOTE SUSTAINABILITY Mexicos First Environmentally-Friendly Festival Will Take Place in the Destination March 27-29

Los Cabos, Mexico (February 5th, 2014) To add to its existing plethora of eco-friendly activities and offerings, Los Cabos is welcoming travelers to partake in the conservation of resources and the environment in the most interactive, green and sustainable event to ever take place in the destination; the Los Cabos Greenfest. This unique event combines music, natural resources, fitness, wellness elements all set against the dramatically beautiful natural landscape of Los Cabos for a truly unforgettable experience.

Taking place from March 27-29, the three-day event will feature concerts, beach activities, water sports and pool parties. All power required for the concerts and events will be generated 100% by attendees using bicycles. Additionally, all of the waste from the three-day event will be recycled and repurposed to reduce the events carbon footprint. A portion of the proceeds will go to non-profit organizations to support sustainability and active transportation.

Concerts will be held at the internationally renowned Nikki Beach, located at the ME Cabo hotel, and will feature artists such as Lafa Taylor, DJ Laura Low, Marv Ellis and We Tribe. The event seeks to raise awareness about saving the planet and to create consciousness about conserving the Earths natural resources. Other activities available to festival attendees during the event include yoga, sea kayaking, stand-up paddle boarding and a beach soccer tournament.

We are very proud to host the first ever Los Cabos Greenfest and hope this event demonstrates our commitment to the environment and positions Los Cabos as one of the most eco- friendly destinations in Mexico, said Eduardo Segura, Managing Director of the Los Cabos Tourism Board. This festival is unique in that it aims to increase the global community by bringing together locals as well as visitors to create memories through music and sustainable practices.

There is better place than Los Cabos to showcase natures wonders through the activities highlighted in this festival, said Alejandro Vidal, founder and organizer of the Los Cabos Greenfest. Every participant and attendee will leave Los Cabos Greenfest knowing they contributed to creating a more responsible and sustainable society.

For more information on Los Cabos Greenfest please visit http://www.loscabosgreenfest.com

Los Cabos, located at the tip of the 1,000-mile long Baja Peninsula, is home to award-winning hotels, resorts, championship golf courses, rejuvenating spas, world-class sport fishing, and was the host city for the G20 Summit of global leaders in 2012. With a unique landscape of dramatic desert and white sand beaches, Los Cabos is an exotic escape within easy reach of most U.S. and Canadian cities. For more information, images and videos from Los Cabos, please visit www.visitloscabos.travel, follow us on Twitter @LOSCABOSTOURISM and visitus onFacebook, YouTube, Pinterest and Instagram.

TRAVEL PACKAGES

SOCIAL MEDIA

SOCIAL MEDIAjoin & participate in our social media FACEBOOK LOS CABOS GREEN FEST YOUTUBE LOS CABOS GREEN FEST CHANNEL INSTAGRAM LOSCABOSGREENFEST TWITTER CABOGREENFEST Website WWW.LOSCABOSGREENFEST.COM

LOS CABOS / Hashtags

#Cabo #LosCabos #VisitLosCabos #LosCabosGreenFest

www

LOS CABOS

FACEBOOK: LOS CABOS GREEN FEST

LOS CABOS

YOUTUBE: LOS CABOS GREEN FEST CHANNEL

INSTAGRAM: LOSCABOSGREENFEST

TWITTER: CABOGREENFEST

FACEBOOKCAMPAIGN

ADVERTISING & MARKETING

SODA STEREO SOCIAL MEDIA

4,1m LIKESOfficial facebook page

3428 LIKES206 SHARES

CHARLY ALBERTI SOCIAL MEDIA

216,172 FOLLOWERSOfficial facebook page


R21 SOCIAL MEDIA



2,795 FOLLOWERSOfficial Twitter page

1,576 FOLLOWERSOfficial Instagram page


NIKKI BEACH

2,107 SHARESOfficial Twitter page

3,553 SHARESOfficial Instagram page21,100 SHARES

Official Facebook page

ME CABO

13.7k FOLLOWERSPagina oficial Twitter

3,283 SHARESPagina oficial Instagram

373 FOLLOWERSPagina oficial Facebook

TURISMO DE LOS CABOS

LAFA TAYLOR

DJ LAURA

MARV ELLIS

HATS

TSHIRTS

2014MARCH

LOS CABOSGREENFEST

2014MARCH

LOS CABOSGREENFEST

LOS CABOS

LOS CABOS

GREEN FEST HATSAND SPONSOR BW

GREEN FEST HATSAND SPONSOR BW

PHOTO FUN

OUR SPONSORS

BACK DE PRENSA

BANDERAS

GREEN FEST VIDEO

TELEVISA ARMANDO FIGAREDO / JOAQUIN LOPEZ-DORIGA

TRIBUNA - INICI LOS CABOS GREEN FEST 2014 EL PRIMER FESTIVAL SUSTENTABLE

TRIBUNA - CON TORNEO DE FUTBOL, KAYAK Y SUP CONCLUYE LOS CABOS GREEN

MXICO NEWS NETWORKS

FORMULA BCS

TELEVISA

GREEN TRAVEL GUIDES

PLANETA AZUL

LOS CABOS GUIDE

RADAR POLITICO

PERIODICO SUDCALIFORNIANO

24 HORAS

MI AMBIENTE

DIARIO23

CABOVISION

CABOVISION

PROYECTA TU IMAGEN

MEGANOTICIAS

MEGANOTICIAS

GREEN TV

EMAG.CO.OK ENTERTAINMENT NEWS LEADER

ONENEWSPAGE

CABOS NEWS TODAY

CABOVISION

CABO FACES

CABO FACES

KVAL OREGON NEWS

GOBIERNO DE LOS CABOS

REUTERS

OUR FESTIVAL IN NUMBERS

PRESS CONFERENCE 55 People / 30 Press & Media Companies: 100% attendance VIP COCKTAIL 150 People / 30 Press & Media Companies / plus festival Performers

POOL PARTY 350 - 450 People 21 - 25 years old (30%) / 26 - 45 years (55%) / 45 and up (15%)

GREEN NIGHT 600 People 21 - 25 years old (25%) / 26 - 45 years old (60%) / 45 and up (15%)

CONFERENCE CHARLY ALBERTI 430 People 21 - 25 years old (60%) / 26 - 45 years old (25%) / 45 and up (15%)

STAND UP PADDLE BOARD EVENT 45 Participants / 80 Spectators 18 - 25 years old (25%) / 26 - 45 years old (60%) / 46 and up (15%)

KAYAKING EVENT 35 Participants / 120 Spectators 18 - 25 years old (10%) / 26 - 45 years old (60%) / 46 and up (30%)

YOGA MASTER CLASS EVENT 120 Participants 18 - 25 years old (25%) / 26 - 45 years old (60%) / 46 and up (15%)

BEACH SOCCER TOURNAMENT 14 Teams / 300 - 350 Spectators 18 - 25 years old (40%) / 26 - 45 years old (50%) / 46 and up (10%)

FESTIVAL EN NMEROS

2,500 PERSONAS APROX. PARTICIPARON EN LOS EVENTOS Y ACTIVIDADES DEL FESTIVAL

ORIGENMxico: Los Cabos, La Paz, D.F., Guadalajara, Monterrey, MazatlnEstados Unidos: San Diego, Los Angeles, San Francisco, Washington, Oregon, Nevada, ArizonaCanad: Vancouver, Victoria

VALOR Y ALCANCE MEDIOS SOCIALES DEL FESTIVAL LOS CABOS GREEN FEST:Pgina Web / Facebook / Youtube / Instagram / Twitter(poner los simbolos de cada uno en chico) CAMPAA DE PROMOCIN EN FACEBOOKAlcance Total (nmero de personas que han visto cualquier contenido asociado con la pgina del festival)

PRINCIPALES LUGARESMxico: Los Cabos, La Paz, D.F., Guadalajara, Monterrey, MazatlnEstados Unidos: California, Oregon, Washington, Nevada, ArizonaOtros pases: Argentina y Canad

1,363,233Personas del 15 de diciembre del 2013

al 15 de abril del 2014

MEDIOS SOCIALES DE SOCIOS, PATROCINADORES Y ARTISTAS

Facebook Twitter / Youtube Principal Alcance

Turismo de Los Cabos Ingls 92,420 likes 8,795 Twitter Mxico, EU, CanadTurismo de Los Cabos Espaol 66,523 Mxico, EU, CanadAyuntamiento de Los Cabos 4,095 110 Twitter Mxico

Me Hotel 24,227 2,272 Mxico, EU, CanadNikki Beach 14,443 2,882 Mxico, EU, CanadMundo Ejecutivo 4,650 10,497 MxicoRenault 264,425 26,651 MxicoSantander 544,540 45,633 MxicoBaja Outback 20,851 1,228 Mxico, EU, CanadCabo Expeditions 4,929 5,004 Mxico, EU, CanadBaja Waterman 1,125 Mxico, EU, Canad Artistas del FestivalSoda Stereo 4,276,360 50,869 Argentina, Latino AmricaCharly Alberti 228,246 73,366 Argentina, Latino AmricaR21 35,459 6,200 Argentina, Latino AmricaLafa Taylor 5,872 3,224 soundcloud California, OregonDJ Laura 14,628 5,359 California, OregonMarv Ellis 468 906 California, Oregon

Alcance Estimado Facebook 5,603,261 personas (nmero de personas que han visto contenido asociado con el festival)Alcance Estimado Twitter / Otros 242,996 personas REVISTAS Y PUBLICACIONES

-MUNDO EJECUTIVO MAGAZINEImpresin Mensual de 51,000 revistas/ Impacto de 162,690 personasArtculo del Festival / Mes de Febrero / Valor Comercial $ 498,000

-MUNDO EJECUTIVO EXPRESSImpresin de Lunes a Viernes de 50,000 copias / Impacto de 200,000 personasPromocin del Festival / Mes de Febrero y Marzo / Valor Comercial $ 332,000

-REVISTA TENDENCIA EL ARTE DE VIAJARAnuncio y Artculo del Festival / Mes de Marzo / Valor Comercial $ 120,000

-REVISTA AQU EN LOS CABOSArtculo del Festival / Mes de Abril / Valor Comercial $ 35,000

VALOR Y ALCANCE

REVISTAS Y PUBLICACIONES

PROMOCIN EN RADIO Cabo Mil Habitantes de Los Cabos que escuchan el radio: 200,000 personas 85% de los habitantes de Los Cabos escuchan Cabo Mil: 170,000 personas 60% de su audiencia escucharon la campaa Green Fest Anuncios, Entrevistas, Spots y cobertura de los eventos en vivo Alcance: 102,000 personas Alcance Diario 80,000 Personas por 2 semanas de promocin y activaciones: Alcance Total 960,000 personas

VIDEOS FESTIVAL Video Promocional del Festival Video Oficial Los Cabos Green Fest 2014 Vimeo Aluzinarte Green Fest Valor Comericial $345,000 pesos

Video Renault Msica www.youtube.com/watch?v=eXhoQU34vSY Video Renault Conferencia Charly Alberti www.youtube.com/watch?v=zYiMeUY_sUE Vimeo Aluzinarte Valor Comercial $ 288,500 pesos VIDEOS PRENSA Green TV Transmisin Programa Los Cabos Green Fest Viernes 4 de abril, 2014 www.greentv.com.mx

Cabovisin Conferencia Charly Alberti Cabovisin Festival Green Fest Televisa Armando Figaredo Noticieros Televisa Masarik TV Tribuna Inicia Festival Tribuna Inicia Futbol Mexico News Network Frmula BCS Cabo News Channel Alcance Total 3,651,850 Personas Valor Estimado $ 730,370 pesos

VALOR Y ALCANCE

ARTCULOS DE PRENSA NoticierosTelevisa Grupo Medios blue & blanc Planeta Azul Tribuna Los Cabos Milenio / Tendencias Masarik TV / Los Cabos Sede del primer festival Municipio de Los Cabos Boletines Los Cabos Web Eventos Radar Poltico Los Cabos se viste de verde Peridico Sudcaliforniano 24 Horas Vida 24 Horas Festival Sustentable Mi Ambiente Proyecta Tu Imgen Meganoticias Los Cabos Cabo News Today Cabo Faces

ARTCULOS DE PRENSA Ingls Green Travel Guides KVAL Oregon News Los Cabos Guide PR Press Wire ONE News Page LONDON Entertainment News Leader LONDON

Alcance Total 1,054,000 Personas Valor Estimado 23 publicaciones $ 1,150,000 pesos

TOTAL NUMBERS

2,500

1,363,233

5,603,261

$1,065,000

1,372,690

$1,018,870

3,651,850

$1,150,000

1,054,000

PERSONAS PARTICIPARON EN EL FESTIVAL

PERSONAS COMO ALCANCE TOTAL POR LOS MEDIOS SOCIALES DEL FESTIVAL

PERSONAS COMO ALCANCE TOTAL POR MEDIOS SOCIALES DE NUESTROS SOCIOS, PATROCINADORES Y ARTISTAS

VALOR COMERCIAL EN REVISTAS Y RADIO

PERSONAS COMO ALCANCE TOTAL APROXIMADO

VALOR COMERCIAL EN VIDEO DEL FESTIVAL Y PRENSA


VALOR COMERCIAL EN 23 PUBLICACIONES DE PRENSA


LIBRO GREEN FEST INGLES

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