Adopting and Adapting New Tools to Meet Old Needs: The Effective Use of Social Media to Promote the Library

Marla K. Roberson, MLISTri-County Technical College Library Director

Kris Jones, MLSYork Technical College Library Director

Twitter: Short, fast burst of info

Twitter search: Library 5-13-10

Blogs: more involved information delivery

Blogger: https://www.blogger.com/start Wordpress: http://wordpress.com/

Photo Sharing

Picasa http://picasa.google.com/ Flickr http://www.flickr.com/

Flickr: Library pic 5-13-10

Social Networking Sites

Facebook http://www.facebook.com/ MySpace http://www.myspace.com/

Facebook stats

Brands

Questions

• Goals – Reason for having Social Media• Are you going to measure? How?• Are you supported?• Is there consistent content to add?• Is there a cost factor?

And the biggie!

•WHO IS RESPONSIBLE?• DO YOU HAVE TIME?

Social Media Traffic ChangesRemember to take all stats with a grain of salt. Whether these stats are “true” or not, it does show some trends.

Taken from Mashable.com

SC Libraries and Social Media

Don’t forget to publicize that you are on sites

CRAWL, WALK, RUN, FLY

Social Media: Tactics and Tools http://www.flickr.com/photos/cambodia4kidsorg/4564109298/

Things I Read to Keep UpBlogs:MashableStephen’s LighthouseTame the Web

Twitter feeds:rachelreuben USNewsEducation laurenpressley alanews

Search on various subject. Follow leads from blogs that you enjoy. Look at actual marketing and graphic businesses.

Remember that Social Media is a Two Way Conversation

Anne Spring Close Library Blog - http://asclibrary.blogspot.com/

Anne Springs Close Library Facebook – http://www.facebook.com/pages/Rock-Hill-SC/Anne-Springs-Close-Library/

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Anne Springs Close Library MySpace – www.myspace.com/asclibrary

Anne Springs Close Library – Delicioushttp://del.icio.us/asclbookmarks

Anne Springs Close Library Flickrhttp://www.flickr.com/photos/libraryascl

Anne Springs Close Library – Wikihttp://ascl.pbworks.com/

If You Build It, Will They Come?

• Things to consider:– Who is your audience? How will you engage them?– What are your goals with using these products?– Is the information from these products interesting,

engaging, and value added?– Do you have enough personnel and/or the right

kind of personnel to update/maintain these products?

– How do you plan on measuring their effectiveness in achieving your goals?

Thanks for being here

• Remember to pick up a handout• E-mail us or call us• And our contact info is• Kris Jones – kjones@yorktech.edu• Marla K. Roberson – mrobers1@tctc.edu

Don’t forget the evaluation