Library Wade College · 2019-04-26 · • VISUAL BRANDING & STORE PLANNING Visual Merchandising &...
Transcript of Library Wade College · 2019-04-26 · • VISUAL BRANDING & STORE PLANNING Visual Merchandising &...
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Wade College Library
Welcome to
Merchandising Marketing Management
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DISCOVER. CONNECT. CREATE.
"Good marketers seeconsumers as completehuman beings with all thedimensions real peoplehave”- Jonah Sachs
• PRINCIPLES OF MANAGEMENT:MGMT9, 9th Edition by Williams • PRINCIPLES OF MARKETINGMKTG, 8th Edition by Lamb, Hair, and McDaniel • VISUAL BRANDING & STORE PLANNINGVisual Merchandising & Display, 6th Edition by Pegler • HUMAN RESOURCE MANAGEMENTHR, 3rd Edition by Denisi & Griffin • PRODUCT DEVELOPMENTBeyond Design: The Synergy of Apparel Product Development, 3rd Edition, by Keiser &Garner
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Library & Text Books
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Periodicals & Journals
• TREND FORECASTINGFashion Forecasting, 3rd Edition by Brannon • BUSINESS PRINCIPLESBUSN by Kelly + Williams Cengage • BRANDINGBrand Aid by Van Auken & the American Marketing Association for Branding
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eBOOKS
• Academy of Management Journal• Advertising Age• Bloomberg Businessweek• Boutique Design• Brand Packaging• California Apparel News• Dallas Business Journal• Entrepeneur• Forbes• Fortune• Journal of Marketing• Journal of Retailing
• Marketing News• New York Times• Retail Merchandiser• Stores• Time• VMSD (Visual Merchandising & StoreDesign)• WWD
• Visual Merchandising : Window and In-Store Displays for Retail by Tony Morgan
• Creating a Brand Identity: A Guide for Designers by Catharine Slade-Brooking
• Introducing Management in a Global Context by Robert MacIntosh and Kevin D O'Gorman
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OUR DATABASES
• Access to over 250 trend forecastersand data scientists. They help 6,500businesses stay relevant and find theirnext growth opportunities in all aspectsof global creative industries.
WGSN
• A database of practical guides,templates, forms, sample businessplans, and tips from successfulentrepreneurs.
• Find, download, read over 45,000relevant eBooks. • Search, highlight and take notes within eBooks
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EBRARY
ENTREPRENEURSHIP
• Stay on top of current news,announcements, topics, trends and eventsin the realm of Fashion, Beauty, Business,Runways, Accessories
WWD
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Visiting the LibraryLocated at 1950 North Stemmons Freeway, Suite 4080, LB 562Dallas, TX, 75207
HOURS OF OPERATION Monday 8:00 am - 8:00 pmTuesday 8:00 am - 8:00 pmWednesday 8:00 am - 8:00 pmThursday 8:00 am - 8:00 pmFriday 9:00 am - 1:00 pmSaturday/Sunday Closed
CONTACT US April Luyckx - Director of LearningResources [email protected]@wadecollege.edu
CONTACT US Kim Parker - Director ofInstitutional Support [email protected]
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