Library of the Month, the Multiplier Effect - Aubery Escande, The European Library Communications &...
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Library of the Month – The Multiplier Effect
www.theeuropeanlibrary.org
Aubéry Escande – Communications Manager
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The European Library – National and University libraries
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The European Library - Council of Europe
representation
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Facts & Figures
200 million bibliographic records
18 million digital records 25 million pages of full text Emphasis on collections Library sector representative
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Marketing Plans
Marketing Plan for end-users
Marketing Plan for services • Widget and API
campaign• Editorial campaign
• Activities break-down• 2013/2014 Schedule
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Library of the Month campaign The European Library office The Library of the month The European Library network
• Marketing opportunity
• Institution highlight
• Collections and content highlight
• Through The European Library portal, The European Library social media channels and the Library of the month
• User statistics
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Success stories
The National Library of Spain - April
Bavarian State Library - June National & University Library of
Zagreb – July National Library of The
Netherlands – September
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August 2013 – September 2013August 2013 – September 2013
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Facebook and The European Library
+ 15% Facebook
Top 2 referral to The European Library website - Increase of 49%
(Wikipedia: Top 6)
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“The Library of the Month campaign proved to be an excellent opportunity to showcase our vision and mission. It was also a fantastic window to let Europe catch a glimpse of some of our most valuable and appreciated treasures.”
Ana Santos Aramburo – Director of the National Library of Spain
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"Marketing our collections and services has become essential for libraries in the 21st century. The European Library’s - Library of the Month - campaign helps us in our endeavors to promote the value of libraries"
Klaus Ceynowa – Deputy Director General of the Bavarian State Library