#LOVINGYOURLIBRARY

#LOVINGYOURLIBRARY

WHAT DID YOU MAKE?

THE WAYS OTHER

LIBRARY SERVICES

HAVE USED MARKETING

DISPLAYS - HTTP://SCHOOLLIBRARYDISPLAYS.BLOGSPOT.CO.UK

POSTCARDS

TECHNOLOGY

INFOGRAPHICS

CELEBRATING SWANSEA AUTHORS

YouTube videos

ELEMENTS OF EFFECTIVE VISUAL MERCHANDISING

Balance: Asymmetrical rather than symmetrical balance with the display.

Size of Objects: Place the largest object into display first.

Colour: Helps set mood and feelings.

Focal Point: Where product and props/signage and background come together.

Lighting: Should accent focal point, if possible.

Simplicity: Less is more, so know when to stop and don't add too many items.

THE RULE OF THREE

In creating displays, most visual merchandisers will often refer to the rule of three, which

means that when creating a display, try to work in sets of three. This means that based on

how you’re arranging your products, you’ll want to have three of them side by side, instead

of just one. For example, if you were arranging things by height, you’d have items that were

short, medium, and tall.

The reason behind this thinking is that our eyes are most likely to keep moving and looking

around when we’re looking at something asymmetrical, because when we see something

symmetrical or balanced they stop dead in their tracks.

This also alludes to the "Pyramid Principle," where if you have one item at the top, and all

other items “one step down”, it forces the eye to look at the focal point and then work its

way down.

http://www.shopify.com/blog/13955461-visual-merchandising-101-how-

to-create-store-designs-with-high-converting-displays

FURTHER INFORMATION AND INSPIRATIONBlogs

http://mashable.com/search/?t=stories&q=marketinghttp://themwordblog.blo

gspot.co.uk

http://www.librarymarketingtoolkit.com

https://alisonwallbutton.wordpress.com

https://mrlibrarydude.wordpress.com/category/marketing/

Pinterest

https://uk.pinterest.com/ksmurphy/school-library-displays/

https://www.pinterest.com/sotomorrow/library-bulletin-boards-displays/

Videos

Edinburgh University – https://www.youtube.com/watch?v=c5dHUVQ2T6Q

Cambridge University - https://www.youtube.com/watch?v=3hjzNNvaELA

Library Ireland - https://www.youtube.com/watch?v=WWiALTHIJLo