Library Instruction for Color Theory (Extended)
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COLOR THEORYCOLOR THEORY
TimeTime
DateDate
ProfessorProfessor
Library ResourcesLibrary Resources•Research GuideResearch Guide
•Library catalog—books, videos…Library catalog—books, videos…
•Research Databases—articles Research Databases—articles – Art Fulltext & Omnifile FulltextArt Fulltext & Omnifile Fulltext
– Psychology & Behavioral Sciences Psychology & Behavioral Sciences
CollectionCollection
– BHA (art history) & DAAI (design)BHA (art history) & DAAI (design)
ImagesImages•BooksBooks
•ArticlesArticles
•Grove Dictionary of ArtGrove Dictionary of Art
•Visual Resources CenterVisual Resources Center
•Websites: journals, museums, Websites: journals, museums,
universities, professionals…universities, professionals…
Blue: The History of a Color by Michel Pastoureau
Hiroyuki ShindoShindigo Space 07 (2006)
Part of The Textile Museum exhibit “Blue”
http://www.textilemuseum.or
g
Color and Color and PsychologyPsychology
Color choiceColor choice can affectthe psychological impact of an image or object
Color: The Secret Influence by Kenneth R. Fehrman, & Cherie Fehrman
Find more books & articles→
Search:Search: color AND psychology or color AND psychological
See what you get!
Historical Meanings of Historical Meanings of ColorColor
GreenGreen as symbol of fertility
From “Color and Culture Matters” at
http://www.colormatters.com/culturematters.html
The Green Man: pagan symbol of fertility
http://www.mythinglinks.org/ct~greenmen.html
Cultural Meanings of Cultural Meanings of ColorColor
Traditional Japanesewedding garmentis redred for luck
Wedding Traditions at http://www.hec.ohio-state.edu/people/ebradshaw/wedding/
wedding_traditions.htm
Image from JP NetKimono Hypertext(Massachusetts Institute of Technology)http://web.mit.edu/jpnet/kimono/woman-
bridal.html
Color in Interior DesignColor in Interior Design
Changing a room’s colorscheme can affect the mood
Search terms:Interior designInterior decorationPsychologyColorColor in interior designColor in design
Images from Sunset Magazine— http://www.sunset.com
“The $30 makeover: A little Paint Transforms a Kitchen” by Ann
Bertelsen
Dark BlueDark Blue (oceans, twilight skies, gemstones)=trust, =trust, dignity, security, professionalismdignity, security, professionalism
OrangeOrange (fire, sunset, fruit)=energy, excitement, warmth, =energy, excitement, warmth, vitalityvitality
**Examples from Examples from http://www.colormatters.comhttp://www.colormatters.com
Color and Color and AdvertisingAdvertisingComplimentary Colors—Cool & Warm
Search Wilson Omnifile Fulltext & Find:“Designing Big Dreams” in Nation’s Business (Aug. 1997)—discusses Wheaties box“Why Packaging Must Pack a Bigger Punch” in Advertising Age (Oct. 22, 2007)
More Color More Color ANDAND Advertising Advertising ::
Brand RecognitionBrand Recognition
Image from BRIAN SIBLEY: the blog (writer & broadcaster) http://briansibleysblog.blogspot.com/2007_07_01_archive.html
Billboard ad for Snickers using color and not the brand name
Then—search Omnifile Fulltext and find… “Sacred Ground No More: Brands Play With Labels” in Adweek from October 30, 2006Then, get the article in Lexis Nexis Academic
Color in Toy DesignColor in Toy Design“Blue & Pink” by Rebecca Bengal, in Print (from v. 61, no. 4, July/August
2007)
Found searching Art Fulltext
Design
Toys
Psychology
Gender
Color
Blue
Marketing
Children
Color in Toy DesignColor in Toy Design“Pink & Blue” by Rebecca Bengal, in Print (from v. 61, no. 4, July/August
2007)Found searching Art Fulltext
Design
Toys
Psychology
Gender
Color
Pink
Marketing
Children
Find BooksTopic: Keyword Keyword
searchessearches::Narrow search Narrow search (Subject (Subject Search)Search)::
General search→ color and artcolor and art color in artcolor in art
Psychology of color→
color and color and psychologypsychology
color—color—psychological psychological aspectsaspects
Interior design→ color and design color and design color and color and decoration decoration
color in design color in design color in interior color in interior decorationdecoration
Architecture→ color and color and architecturearchitecture
color in color in architecturearchitecture
Fashion→ color and color and clothing color clothing color and fashionand fashion
color in clothingcolor in clothing
Find Books (continued)Find Books (continued)Topic:: Keyword Keyword
searchessearches::Narrow search Narrow search (Subject (Subject Search)Search)::
Sequential art → color and comic books color and animation
comic books, strips, etc.—technique
Advertising/Marketing→
color and advertising color and marketing
color in advertisingcolor in marketing
Graphic Design →
color and commercial art
color in design
Sourcebooks → color guides color guides
Prints → color and printingcolor and design
color printing
Reference Books Reference Books From the Jen Library (http://library.scad.edu)From the Jen Library (http://library.scad.edu)
GENERALGENERAL::• The Color CompendiumThe Color Compendium (encyclopedia) REF QC 494.2 .H67 1990
• Color: A Multidisciplinary ApproachColor: A Multidisciplinary Approach REF QC 495 .Z65 1999 • Readings on color. Vol. 1Readings on color. Vol. 1 E-book
ART HISTORY/HISTORY:ART HISTORY/HISTORY:• Color in ArtColor in Art REF 7432.7 .G34 2006 • Living Colors: The Definitive Guide to Color Palettes through Living Colors: The Definitive Guide to Color Palettes through
the Agesthe Ages REF ND 1510 .W35 2002
CAREERS:CAREERS:• Careers for Color Connoisseurs & other Visual TypesCareers for Color Connoisseurs & other Visual Types E-book
PSYCHOLOGY:PSYCHOLOGY:• Color: The Secret InfluenceColor: The Secret Influence REF QC 495 .F43 2004
• Encyclopedia of Human EmotionsEncyclopedia of Human Emotions REF BF 531. E 55 1999
DESIGNDESIGN::• Big Book of Color in DesignBig Book of Color in Design (2006 in circulation) REF NK1548 .B54 2003
• Color Graphics: The Power of Color in Graphic DesignColor Graphics: The Power of Color in Graphic Design REF NC 1000 .T75 2002
• Big color: Maximize the Potential of Your Design through Use of Big color: Maximize the Potential of Your Design through Use of ColorColor REF NC 997 .B44 2001
TECHNOLOGY:TECHNOLOGY:• Color theory and modeling for computer graphics…Color theory and modeling for computer graphics… E-book
• Color Harmony for the WebColor Harmony for the Web REF T 385 .B69 2001
CULTURAL ISSUES:CULTURAL ISSUES:
• Global Graphics: Color: Guide to Design with Color for an Global Graphics: Color: Guide to Design with Color for an International MarketInternational Market REF Z 246 .P474 1999 (Color choices for 40 countries)
FASHION:FASHION:• Fashion Rendering with ColorFashion Rendering with Color REF TT 509 .A245 2001
More Reference BooksMore Reference Books
Art Fulltext & Art Retrospective
Wilson Omnifile Fulltext
Psychology & Behavioral Sciences
Bibliography of the History of Art (BHA)
Art Bibliographies Modern
Design and Applied Arts Index (DAAI)
*Use similar search terms for finding books and articles
Find ArticlesFind ArticlesLook for Databases by Title under ResearchLook for Databases by Title under Research
WebsitesWebsites• CAUS (Color Association of the United States)
http://www.colorassociation.com
• Causes of Color http://www.webexhibits.org/causesofcolor
• Color Matters http://www.colormatters.com
• Color—Stanford University Encyclopedia of Philosophy http://plato.stanford.edu/entries/color
• Color, Contrast, and Dimension in News Design http://poynterextra.org/cp/colorproject/color.html
• Color Theory—Brown University http://www.cs.brown.edu/courses/cs092/VA10/HTML/start.html
• Color Vision and Art http://webexhibits.org/colorart/index.html
• Color Worqx http://www.worqx.com/color (Color theory tutorial, part of a web designer's showcase)
More WebsitesMore Websites• Exploratorium (Museum of science, art & human
perception) http://www.exploratorium.edu
• Interactive Color Wheel http://r0k.us/graphics/SIHwheel.html (Experiment with saturation, intensity, hue, and luma)
• International Color Consortium http://www.color.org
• Make a Splash with Color (Tech Museum of Innovation)http://www.thetech.org/exhibits_events/online/color/overview
• Psychology of Color http://www.infoplease.com/spot/colors1.html
• Unsafe Colormatch http://www.neteffect.dk/colormatch (Create color themes in 24-bit color)
• Virtual Color Museum http://www.colorsystem.com
JR: COLOR_THEORY_2-07 Revised 01/08JR: COLOR_THEORY_2-07 Revised 01/08
Need to List Your Need to List Your Sources?Sources?
Check out these guides… Check out these guides… • Writing Center GuidesWriting Center Guides
(Savannah College of Art and Design)(Savannah College of Art and Design) http://www.scad.edu/services/library/writingcentehttp://www.scad.edu/services/library/writingcenter/handouts.cfmr/handouts.cfm
• Assembling a List of Works CitedAssembling a List of Works Cited(Duke University) (Duke University)
http://library.duke.edu/research/citing/workscitedhttp://library.duke.edu/research/citing/workscited
• Bibme.orgBibme.org http://www.bibme.org/citation-guidehttp://www.bibme.org/citation-guide
Formats citations & creates bibliography. “Bibliography
Maker” at http://www.bibme.org
QUESTIONS?QUESTIONS?• Reference DeskReference Desk
• Ask-a-Librarian (email)Ask-a-Librarian (email)
http://www.scad.edu/services/library/
askalibrarian.cfm
Color Wheel From
Encyclopedia Britannica
(Left) Primary colors and their basic secondary and tertiary mixtures.
(Right) Approximate, inherent tonal values
JRinalducci: Color Theory 01/08JRinalducci: Color Theory 01/08