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Library Community Trends
Stephen AbramSirsiDynix Executive Roadshow
Teipei, TaiwanApril 6, 2006
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Emperor Qian Long 1736 -1796 A.D.
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Resistance is NOT futile!
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The Virtuous Triangle
Where am I coming from . . .?
•All Users•Library Users
•Academic•College•Public•School (pre-K-12)•Special, i.e.
•Government•Military•Medical•Corporate
•Global•Non-users
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University and CollegesSchools and Public Libraries
Card Holders
Content &e-Resources:
eGov, Programs &
Alliances
Local and Government
Partners
DE Learning &Education
FutureComponent
Community Groups
FutureComponents
CollectionsConnections &
Resources
Emerging Model for Community, Learning and Research Enterprises
Faculties Students
Researchers
Clubs Hobbyists
Credit: adapted from Rick Luce, LANL
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Usability
The A frame adopted
from newspaper
layout is not what
works.
Eyetools
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Normative Data
Personas Usability Tests
The LibraryWorld
TheReal
World
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What is context?
It’s not about the Library! It is about five very specific user spaces, communities.
LearningResearch
Entertainment/Culture
NeighbourhoodWorkplace
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Content Map
Source: AISTI
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Simple Stories about Value
• FloridaFlorida's public libraries return $6.54 for every $1.00 invested from all sources!
• South CarolinaThe total direct and indirect return on investment for every $1 expended on the state’s public libraries by SC State and local governments is $4.48—almost 350%!
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Classic Technology Adoption
Source: Geoffrey Moore. Crossing the Chasm, 1991.
WhereAre We?
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What Makes These Sites and Services so Successful?
They are engaging on a very basic level.
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What if. . .
You can find 15,000,000 books through the Google 5 and the Open Content Alliance?
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French Government Project
German Publishers Project
Project Alouette Canada
Internet Archive with Brewster Kahle
Yahoo/MSN and Open Content Alliance
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What if. . .
Does your 5 year plan consider this eventuality?
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What if. . .I can find a locally engaging experience through Google Maps and Google Local?
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Google & Kansas City
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booksBooks
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Google and 3D• San Francisco first…
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When SmartPhones become the dominant device…
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http://www.snopes.com/photos/advertisements/pcpen.asp
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What if. . .
An easy seamless DRM Payment system develops through PayPal / Verisign / eBay / Google Wallet?
99¢
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Get your Texthead to Nexthead• MP3’s• Streaming Media• Voice search
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Next Massive Wave of Broadband Expands
Secure Broadband
Wireless
Low-Power-Consumption
Mobile/Display Devices
Real-Time Infra-
structure
Transition to Service-oriented
architecture
2006/7
3G
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Google Wireless
•San Francisco…Philly, Chicago, Fredericton, •And more
SEC Filing in 2005 – 18 more cities now.
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Google invests in wired …
A $189,000,000 pilot
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What if. . .
Users have materially changed?
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The Scary re-wiring of the Millennials and post-Millennials
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Principled /Values
More Friends More Diverse Respect Intelligence
Optimistic /Positive
Internet Natives More Choices Format Agnostic
Balanced Lives Adaptive / Flexible Civic Minded High Expectations
Collaborative Nomadic Gamers Experiential
Independent Confident Direct More Liberal
Multi-taskers Inclusive Patriotic Entrepreneurial
Healthy Lifestyle Family Oriented Graphical Achievement Oriented
Millennial Characteristics
Credit: Richard Sweeney, NJIT
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Reminder:150,00-250,000
A DAY!
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What if. . .
The entire entertainment world mutates? Streaming everything everywhere.
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What if. . .CD-Rom and DVD retire in 2012?
How will you handle the new non-containers?
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Podcasting
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Video iPod etc.
Bibliocentre
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What if. . .
Google Scholar and Google College actually work?
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Add hundreds of database Suppliers (MS already has about 120.
Make it OpenURLcompliant
Make it Browserless
Add a toolbar that behavesin a research way
Integrate e-commerce for articles, standards, etc.
Predict their needs through mining of Gmail, surfing, and behaviours
Personalize it and track your needs andAdd alerts …
Add for online discussions, communities of practice, group and Individual blogsand connections through social networking software
Add tools – citation, RefWorks,ProCite, stat packages,
Add virtual reference
Do OCLC stuff
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Add hundreds of database Suppliers (MS already has about 120.
Make it OpenURLcompliant
Make it Browserless
Add a toolbar that behavesin a research way
Integrate e-commerce for articles, standards, etc.
Predict their needs through mining of Gmail, surfing, and behaviours
Personalize it and track your needs andAdd alerts …
Add for online discussions, communities of practice, group and Individual blogsand connections through social networking software
Add tools – citation, RefWorks,ProCite, stat packages,
And then ally withSun to build a new OS
for wireless world…Writely!
Add virtual reference
Do OCLC stuff
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Can Google keep up this much change?
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What if. . .
Everything goes personal?
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Personalization
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What if. . .
Search gets better and needs new hooks?
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Are you up on tagging?How about folksonomies?
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The Long Tail of QUESTIONS
libraries
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Great Expectations
•The future is already here, it’s just not evenly distributed yet.
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Expectations 1.0• Search• Retrieve• Print• Link• Navigate• Read• . . .
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WEB 2.0•RSS – really simple syndication•Wikis•New Programming Tools: AJAX, API•Blogs and blogging•Recommender Functionality•Personalized Alerts•Web Services•Folksonomies, Tagging and Tag Clouds•Social Networking•Open access, Open Source, Open Content
•Commentary and comments•Personalization and My Profiles•Podcasting and MP3 files•Streaming Media – audio and video•User-driven Reviews •Rankings & User-driven Ratings•Instant Messaging and Virtual Reference•Photos (e.g. Flickr, Picasa)•Socially Driven Content•Social Bookmarking
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Pandora
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Shhhhhhhh…
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6 specific Areas to Focus on• Lesson level implementation• Mandate integration (workflow)• Supporting Edgelessness• Seamless find (OpenURL)• Cultural Preservation• Get beyond lists
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The power of libraries
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It’s an Information Ocean, not a
Highway.
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It’s an “Exploration Space” not a
collection space.
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Stephen Abram, MLSVP Innovation, SirsiDynix
Cel: [email protected]
http://www.sirsidynix.comStephen’s Lighthouse Blog
http://stephenslighthouse.sirsi.com
Let’s Go!
Qian Long 2.0