Libraries and Local Businesses: Best practices for supporting your entrepreneurs

download Libraries and Local Businesses: Best practices for supporting your entrepreneurs

If you can't read please download the document

  • date post

    12-Jan-2017
  • Category

    Business

  • view

    530
  • download

    1

Embed Size (px)

Transcript of Libraries and Local Businesses: Best practices for supporting your entrepreneurs

PowerPoint Presentation

Make sure your volume is set appropriately Make sure you have followed the instructions on your keypad properlyMake sure everything is plugged in properly to assure your devices are working correctly

If you have audio or visual difficulties, please let us know via the Question box and we will be happy to assist you.

Please Check Your Settings

Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne#SAGETalks

Libraries and Local Businesses

Best practices for supporting your entrepreneurs

Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne#SAGETalks

Nicolette Warisse SosulskiMLIS, Business Librarian, Portage District LibraryHeather DrayLibrary Relations Manager, SAGE PublishingModerator

Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne#SAGETalks

3

While we do our best to answer as many questions as we can, time constraints may not allow us to answer every question. Thank you for understanding.Send in your questions via the Question Box on your screen. Using Twitter? Use the hashtag #SAGETalks.

Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne#SAGETalks

What Do Entrepreneurs Think of When They Think of Libraries and Librarians?

Business LibrarianBunhead ShusherStorytimesMoldy BooksCard CatalogStudy CarrelsAgatha Christie, Danielle Steel, Tom Clancy, Janet EvanovichIntroverted Book CustodianProtected Public Servant in Book-filled SanctuarySearch NinjaMarket Research ClassesRecent Statistics & DatabasesInternet GuruWi-Fi on the RoadGuy Kawasaki, Chris Anderson, Sheryl Sandberg, Seth GodinCommunity NetworkerTough Cookie

StereotypeWhat Do Entrepreneurs Think of When They Think of Libraries and Librarians?

Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne#SAGETalks

6

Business LibrarianWeird BrainExposure to multiple disciplinesSearch Term Strategist Classes in Taxonomy and Classification (otherwise known as what would they call it and where would they have put it?)Practice, Practice, Practice (I probably have 20K hours of searching under my belt. One learns stuff)

Search Ninja

Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne#SAGETalks

We can save you from search results like this

adadsadadOne program rather than desired list

Entrepreneur Expectations: TypesEntrepreneurs who are not used to using libraries, and who think you cannot do anything.Entrepreneurs who are not used to doing market research, and who think everything is available on the Internet for free. Your job is to find it.Entrepreneurs who have recently cut ties in one way or other from large company with research department or house librarian, and who have no idea how many resources were dedicated to market research in their former space.

Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne#SAGETalks

Entrepreneurs Who are Not Used to Using Libraries and Who Do Not Think You Can Do AnythingThese people can be among your staunchest converts, because everything is a wonderful gift.Push resources and actively engage them in discussions of what they are doing right now, because they have little idea what you might be able to do for them.

Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne#SAGETalks

Entrepreneurs Who are Not Used to Using Libraries and Who Do Not Think You Can Do AnythingThese patrons may not know the wealth of knowledge that the librarian possesses ReferralsHelp with search terms (explain that they may be a subject expert, but you are a searching expert).Free resources on the webeven if they say theyve already searched Google.

Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne#SAGETalks

Entrepreneurs Who are Not Used to Using Libraries and Who Do Not Think You Can Do AnythingAssociations-one secret for getting more research for lessDatabasesthey are unlikely to know about themDVDsPersonnel or hiring or job description manualsBusiness plan resources

Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne#SAGETalks

Entrepreneurs Who are Not Used to Using Libraries and Who Do Not Think You Can Do AnythingMake a call to one of your larger libraries to see if the information is available there.Tell them that you can make a try at finding something.Give them contact information of agencies or associations who may have the information that they need.

Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne#SAGETalks

Entrepreneurs who are not used to doing market research, and who think everything is available on the Internet for free. Your job is to find it.Show them through the wonders of Google advanced search how to get at government data or the census. Again, there may be some assembly required but it is valuable.Explain, kindly, that your job is to help find some materials, and to get them started and over humps, but that resources do not permit you to do the entire research task for them. Give them your card, but with the explanation that they contact you if they run into snags.

Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne#SAGETalks

Entrepreneurs who have recently cut ties in one way or other from large companies with research departments and/or house librarians, and who have no idea how many resources i.e. dollars were dedicated to market research in their former space. These are your hardest customers. They are on their own doing some process possibly outsourced by their former employers in major industries (like Big Pharma in my case). Be ready for them toRefuse to believe you that the information is not available to you without a price tag.Suggest that you get it from a neighboring library who does have it.Suggest that you hack into a neighboring library or company.Ask you to teach them to hack into a neighboring library who has it.

Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne#SAGETalks

Entrepreneurs who have recently cut ties in one way or other from large companies with research departments or house librarians, and who have no idea how many resources were dedicated to market research in their former space. Feel their pain. You are not going to have the specialized resources that they do unless possibly you are a major research university . They may be temporarily filled with despair that they cannot compete in the only arena they really know.Try to find out what government information might be available to help thempermits lists, bids from agencies. Teach them to not be afraid to call government agencies.

Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne#SAGETalks

Entrepreneurs Who Pay Your Salary So Expect You to Be Their Unpaid Personal Researcher on Retainer:

Yours Is a really interesting concept, and I wish I could spend much more time on it, but I have to divide my time and effort among services to other taxpayers as well. I can get you started, and trouble shoot when you run into snags.

Entrepreneurs Who Do Not Get Why Market Research/Articles is Not Just Free on the Web:

Information is a business just like yours. If you were hiring researchers, writers, editors, graphic designers, web professionals, and purchasing server space, would you put your content on the web for free and hope for ad click revenue, or would you make people subscribe? Useful Responses

Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne#SAGETalks

What Do Entrepreneurs Think of When They Think of Libraries and Librarians? Stereotype Business LibrarianBunhead ShusherStorytimesMoldy BooksCard CatalogStudy CarrelsAgatha Christie, Danielle Steel, Tom Clancy, Janet EvanovichIntroverted Book CustodianProtected Public Servant in Book-filled SanctuarySearch NinjaMarket Research ClassesRecent Statistics & DatabasesInternet GuruWi-Fi on the RoadGuy Kawasaki, Chris Anderson, Sheryl Sandberg, Seth GodinCommunity NetworkerTough Cookie

Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne#SAGETalks

Business Information Center

Instead of those Moldy Books and Romance Novels that you pictured, would these be helpful? (Warning: Library Collections May Vary).

When you were setting up the biz plan19

Business Information CenterInstead of those Moldy Books and Romance Novels you pictured, would these be helpful? (Warning: Library Collections May Vary).

Or when you now need more people and you are the idea person not HR20

Business Information Center

Instead of those Moldy Books and Romance Novels that you pictured, the concepts which may be the corporate religion of firms you are working with.

Or you now have somebody who is totally evangelical about a school of thought you had not bothered with before21

Business Information Center

Instead of those Moldy Books, Maps to Where the Rubber Meets the Road.(Warning: Library Collections May Vary)

Cats and processes needing to be herded again22

Business Information CenterInstead of those Moldy Books and Romance Novels that you pictured, would these DVDs from Stanford Business School be helpful? (Warning: Library Collections May Vary)

Or you have hired them and it feels like herding cats23

Business Information Center

Instead of those Moldy Books and Romance Novels that you pictured, would these DVDs be helpful? (Interesting fact: the entrepreneurial population has a higher incidence of dyslexia than the population at large)

Or the excrement has hit the rotary propeller