Numbers

Key figures

Audimetry

• 1,6 million viewers in September

Within the core target group, that means 40% monthly reach

• 684 000 weekly viewers

Within the core target group, it means an average of 1 women on 5

MCR – CIM Audimetrie, 8:30 to 23:00, 1st to 30th of September, Live+6 & guests, total universe 4+ and core target group is women 25-54 in possession of a Telenet Digibox. The definition of reach is 1 minute consecutive, SBS Communication

Key figures

Total viewers

CIM Audimetrie, MCR, North, schedule 08:30 am to 11pm, 1st of September to 30th of September, monthly reach, 1 minute of consecutive watching, 4+, live+6 & guests, SBS communication

Tota

l re

ach

(x1

00

0)

1.4521.5461.523

1.7121.603

1.4841.389

1.3301.354

1.4541.564

1.7021.587

Key figures

Weekly viewers

CIM Audimetrie, MRC, North, schedule 08:30am to 11pm, 1st of September to 30th of September, weekly Reach, 1 minute consecutive, 4+, live+6 & guests, SBS communication

Weekl

y r

each

(x1

00

0)

615 613639

695 691663

536 542576

647681

773

684

Key figures

Daily viewers

CIM Audimetrie, MRC, North, schedule 08:30am to 11pm, 1st of September to 30th of September, daily reach, 1 minute consecutive, 4+, live+6 & guests, SBS communication

Daily

reach

(x1

00

0)

Sept '13

Oct '13 Nov '13

Dec '13 Jan '14 Feb '14 March'14

April '14

May '14

June '14

July '14 Aug'14 Sept '14

130 129

148 159 154 154

131 119

131

158 161

192

164

Key figures

Viewers: Women 25-54 in

possession of Telenet digibox

CIM Audimetrie, MCR, North, schedule 08:30am to 11pm, 1st of September to 30th of September, monthly reach %, 1 minute consecutive, Women 25-54 telenet digibox, live+6 & guests, SBS communication

Montl

y r

each

%

Sept '13 Oct '13 Nov '13 Dec '13 Jan '14 Feb '14 March'14 April '14 May '14 June '14 July '14 Aug'14 Sept '14

38%

48% 47%43%

46%

40%43%

40% 38% 38%

44% 43%40%

Key figures

Additional adhoc research

Interesting addition to the magazine: 27% of qualitative complementary reach (weekly

base)*

Good conversion: 72% stays faithful to the channel**

High awareness: 69% knows Libelle tv*

* Sanoma Barometer – Pers-e-Phone, 28/04/2014 - 23/05/2014, Women 15+ (for points 1 & 3)

** Sanoma Barometer – Panel/Alle Meningen, 15/05 /2014 to 15/06/2014, ever viewers Libelle tv women15+ (for point 2)

Key figures

Additional adhoc research

Positive reception: 7,2/10 is the score given by the weekly viewer*

Good positioning: positive, pleasant, clear, inspirational, local and different**

Top 3 programs in reach**:

Ilse kookt

Eerste show

Van alle markten thuis

* Sanoma Barometer – Pers-e-Phone, 28/04/2014 - 23/05/2014, Women 15+ (for point 4)

** Sanoma Barometer – Panel/Alle Meningen, 15/05/2014 to 15/06/2014, ever viewers Libelle tv women 15+ (for points 5 & 6)

Strong addition to the print

reach

Sanoma Barometer – Pers-e-Phone, 28/04/2014 - 23/05/2014, Women15+

Libelle tv Libelle tv (+Vijf)Incrementeel bereik - weekbasis

27%

35%

Libelle tv Libelle tv + Vijf Libelle tv + Vijf Libelle tv + VijfAwareness Total Reach Weekly Reach Extra potential

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

84%

41%

51%

22% 27%

14%

37%

Almost 1 on 4 RLP

watches Libelle tv

RLP Libelle Mag

Sanoma Barometer – Pers-e-Phone, 28/04/2014 - 23/05/2014, Women15+

High awareness

& big potential

Libelle tv Libelle tv + VijfBekendheid Kijkintentie (extra potentieel)

69%

15%

30%

Sanoma Barometer – Pers-e-Phone, 28/04/2014 - 23/05/2014, Women15+

72% of the viewers stays

watching

Sanoma Barometer – Panel/Alle Meningen, 15/05/2004 to 15/06/2014, Women 15+ viewers Libelle tv

Used to watch in the beginning, but now not anymore

Still watching

28%

72%

75% of the viewers gives a

score of 7 or more

24.3%

31.5%

43.5%

0-6 7

8+

General evaluation Libelle tv: 7,2/10

Sanoma Barometer – Pers-e-Phone, 28/04/2014 - 23/05/2014, weekly viewers Libelle tv

A desirable positionnin

g

Sanoma Barometer – Panel/Alle Meningen, 15/05/2014 to 15/06/2014, Women15+, weekly viewers, totally agree + agree

Brings something that you can't find somewehere else

Gives a moment for yourself

Gives useful tips & advices

Flemish local programs

Well and clearly explained

Relaxing & enjoyable

Pleasant channel

Programs in line with magazine

Positive image

47%

64%

71%

74%

76%

76%

77%

77%

77%

15-34 35-54 55+ 3+ 1 to 4 YesAge Family size Social groups Prof Active

9% 10%

-14%

9% 11% 10%5%

24%

-24%

13%10%

14%

-37%

40%

-7%

4%

-3%

13%

-24%

54%

-29%

14% 14%

23%

-9%

20%

-10%

13%

-5%

2%

Knows Libelle tv Total Reach Weekly ReachComplem. Mag Extra potential

Interesting &

qualitative profile

Sanoma Barometer – Pers-e-Phone, 28/04/2014 - 23/05/2014, with selectivity on targets (100 = 0 point)

Super dagje uit

Home Sweet Home

Memories

Toeters en bellen

Van alle markten thuis

De eerste show

Ilse kookt

10%

14%

23%

26%

30%

40%

64%

Top programs with high

scores

7,5

7,6

7,4

7,1

7,1

7,7

7,2

Score /10

Sanoma Barometer – Panel/Alle Meningen, 15/05/2014 to 15/06/2014, Women 15+ viewers Libelle tv, total reach programs within viewers & general evaluation 0 to 10 on weekly viewers

For each type of womenFor each type of woman...

Sanoma Barometer – Panel/Alle Meningen, 15/05/2014 to 15/06/2014, Women 15+ , viewers Libelle tv & viewers of the program in quesiton, selectivity (100 = 0 score)

De eerste show Ilse kookt Toeters en bellen Memories Van alle markten thuis

Super dagje uit Home sweet home

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

15-34

35-54

55+

Actives

Child <15

Child >=15

Pers-e-Phone

Sanoma Barometer

Method : by phone

Period : 28/04/2014 - 23/05/2014

Sample size : 1.148

Universe : women 15+ repres.

Weighting : gender x age x soc. group

Alle MeningenSanoma

Barometer

Method : online

Period : 15/05/2014 - 15/06/2014

Sample size : 463

Universe : total reach Libelle tv

Weighting : base profile total reach originated

from Pers-e-Phone (age x prof. activity)