L.I. 2.0 Coiffure 2011.Com
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Transcript of L.I. 2.0 Coiffure 2011.Com
![Page 1: L.I. 2.0 Coiffure 2011.Com](https://reader035.fdocuments.net/reader035/viewer/2022062710/559b821b1a28ab09768b4831/html5/thumbnails/1.jpg)
QUALITA’
VENDITE
VALORE PREZZI
TRAFFICO
>>>
LOYALTY INTELLIGENCE 2.0 > COIFFURE
BASIC (LOYALTY) LOW COAST
TOPSPECIFIC
TARGET:
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OBIETTIVI:
• PROFILAZIONE• FIDELIZZAZIONE• RECRUITING• CROSS UP SELLING
LOYALTY INTELLIGENCE 2.0 > COIFFURE
![Page 3: L.I. 2.0 Coiffure 2011.Com](https://reader035.fdocuments.net/reader035/viewer/2022062710/559b821b1a28ab09768b4831/html5/thumbnails/3.jpg)
OBIETTIVI: creare il dbase delle community
• PROFILAZIONE
http://87.24.24.24/ecp/index.asp
LOYALTY INTELLIGENCE 2.0 > COIFFURE
![Page 4: L.I. 2.0 Coiffure 2011.Com](https://reader035.fdocuments.net/reader035/viewer/2022062710/559b821b1a28ab09768b4831/html5/thumbnails/4.jpg)
OBIETTIVI: costruire una relazione con la clientela
• FIDELIZZAZIONE
http://www.vichyconsult.it/?gclid=CPnZ0b26-KgCFQUz3wodElL8Ug http://87.24.24.24/ecp/index.asp
LOYALTY INTELLIGENCE 2.0 > COIFFURE
![Page 5: L.I. 2.0 Coiffure 2011.Com](https://reader035.fdocuments.net/reader035/viewer/2022062710/559b821b1a28ab09768b4831/html5/thumbnails/5.jpg)
OBIETTIVI
• RECRUITING
http://www.vichyconsult.it/?gclid=CPnZ0b26-KgCFQUz3wodElL8Ug http://87.24.24.24/ecp/index.asp
LOYALTY INTELLIGENCE 2.0 > COIFFURE
![Page 6: L.I. 2.0 Coiffure 2011.Com](https://reader035.fdocuments.net/reader035/viewer/2022062710/559b821b1a28ab09768b4831/html5/thumbnails/6.jpg)
OBIETTIVI
• CROSS UP SELLING
http://www.vichyconsult.it/?gclid=CPnZ0b26-KgCFQUz3wodElL8Ug http://87.24.24.24/ecp/index.asp
LOYALTY INTELLIGENCE 2.0 > COIFFURE
![Page 7: L.I. 2.0 Coiffure 2011.Com](https://reader035.fdocuments.net/reader035/viewer/2022062710/559b821b1a28ab09768b4831/html5/thumbnails/7.jpg)
PIATTAFORMA
• Assesment piattaforma IT (sistema casse) • Configurazione CRM • Supervisione degli aspetti legali (tutela della privacy) • Implementazione CMS Web Loyalty • Sviluppo materiale P.O.P,- Loyalty Gift Card, generazione QR Bar Code • Qualifica ed aggiornamento Data Base • Shopping Experience & Business Analysis • Configurazione piattaforma DEM
LOYALTY INTELLIGENCE 2.0 > COIFFURE
![Page 8: L.I. 2.0 Coiffure 2011.Com](https://reader035.fdocuments.net/reader035/viewer/2022062710/559b821b1a28ab09768b4831/html5/thumbnails/8.jpg)
RMS
SCONTRINO
LOYALTY INTELLIGENCE 2.0 > COIFFURE
PIATTAFORMA
• Assesment piattaforma IT (sistema casse)
![Page 9: L.I. 2.0 Coiffure 2011.Com](https://reader035.fdocuments.net/reader035/viewer/2022062710/559b821b1a28ab09768b4831/html5/thumbnails/9.jpg)
RMS CRM
SCONTRINO
DATABASE
LOYALTY INTELLIGENCE 2.0 > COIFFURE
PIATTAFORMA
• Configurazione CRM
![Page 10: L.I. 2.0 Coiffure 2011.Com](https://reader035.fdocuments.net/reader035/viewer/2022062710/559b821b1a28ab09768b4831/html5/thumbnails/10.jpg)
http://www.loyaltyintelligence.it/index.php?method=section&action=zoom&id=86
MODULO RICHESTA NORME DATABASE DATA MINING
DATI
Profilo
Anagrafici
Contatto
Comportamento
Proximity
Web Analytics
Social Media
CONSENSO
OBIETTIVI
Customer satisfaction
Tracking
Cluster analysis
Promotion
Incentive
Fidelizzazione
Traffico
LOYALTY INTELLIGENCE 2.0 > COIFFURE
PIATTAFORMA
• Supervisione degli aspetti legali (tutela della privacy)
![Page 11: L.I. 2.0 Coiffure 2011.Com](https://reader035.fdocuments.net/reader035/viewer/2022062710/559b821b1a28ab09768b4831/html5/thumbnails/11.jpg)
http://www.loyaltyintelligence.it/admin/login.php?method=message&id=6
Chi siamo
Prodotti
Servizi
Utility
appuntamenti
News
Loyalty
Gift card
Area riservata
E shopping
Ecc..
70VW72TJ24
LOYALTY INTELLIGENCE 2.0 > COIFFURE
PIATTAFORMA
• Implementazione CMS Web Loyalty
![Page 12: L.I. 2.0 Coiffure 2011.Com](https://reader035.fdocuments.net/reader035/viewer/2022062710/559b821b1a28ab09768b4831/html5/thumbnails/12.jpg)
http://mashable.com/2010/07/13/calvin-klein-qr-code-billboard/
LOYALTY INTELLIGENCE 2.0 > COIFFURE
PIATTAFORMA
• Sviluppo materiale P.O.P,- Loyalty Gift Card, generazione QR Bar Code
![Page 13: L.I. 2.0 Coiffure 2011.Com](https://reader035.fdocuments.net/reader035/viewer/2022062710/559b821b1a28ab09768b4831/html5/thumbnails/13.jpg)
LOYALTY INTELLIGENCE 2.0 > COIFFURE
PIATTAFORMA
• Qualifica ed aggiornamento Data Base
![Page 14: L.I. 2.0 Coiffure 2011.Com](https://reader035.fdocuments.net/reader035/viewer/2022062710/559b821b1a28ab09768b4831/html5/thumbnails/14.jpg)
http://s-022k2-187743.sgizmo.com/i/35151e7312177p44601http://bookmark.contactlab.com/surveys/
LOYALTY INTELLIGENCE 2.0 > COIFFURE
PIATTAFORMA
• Shopping Experience & Business Analysis
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DATA BASE CLUSTER
•A > MESSAGGIO
•B > MESSAGGIO
•C > MESAGGIO
•D > MESSAGGIO
AB
C
D
E MAIL
SMS
MAGAZINE
AREA RISERVATA
SCONTRINO
LOYALTY INTELLIGENCE 2.0 > COIFFURE
PIATTAFORMA
• Configurazione piattaforma DEM
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PIATTAFORMA
• Economics
BRAND LOYALTY 2011
Campaign Management System8
1GESTIONE 120
7
6
5
4
3
2
1 Retail Management Software > CRM Web Based
SET UP
Implementazione piattaforma DEM
Shopping Experience & Business Analysis
Assesment Data Base
Materiale P.O.P Loyalty Gift Card > QR bar Code
Supervisione aspetti legali (trattamento dei dati)
Web Loyalty > CMS
CUSTOM