LHM 12e ch03_PPT_IE
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Transcript of LHM 12e ch03_PPT_IE
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Copyright Cengage Learning 2012All Rights Reserved
1
Chapter 3: Ethics and Social
Responsibility
Prepared and Designed by Laura Rush, B-Books Ltd.
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Copyright Cengage Learning 2012All Rights Reserved
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Learning OutcomesLO 1
Explain the determinants of a civil society
Explain the concept of ethical behavior
Describe ethical behavior in business
Discuss corporate social responsibility
Describe the arguments for and againstsocial responsibility
Explain cause-related marketing
LO 2
LO 3
LO 4
LO 5
LO 6
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Civil Society
Six determinants of social control:1. Ethics2. Laws3. Formal and Informal Groups4. Self Regulation5. The Media6. Active Civil Society
LO 1
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Review Learning OutcomeExplain the Determinants of a Civil Society
LO1
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Ethical Behavior
Explain the conceptof ethical behavior.
LO2
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Ethical Theories
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People usually base their individual choice ofethical theory on their life experiences
Deontology
Utilitarianism Casuist
Moral Relativists
Virtue Ethics
LO2
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Review Learning OutcomeExplain the Concept of Ethical Behavior
LO2
Ethical conflicts for business owners,
managers, customers, workers, andthe communities can sometimes beresolved through the reliance onethical theories such as deontology,utilitarianism, casuist, moral relativism,and virtue ethics.
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Ethical Behavior in Business
Describe ethical behaviorin business.
LO3
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Ethics and Morals
Good or Bad Foundation of ethical behavior
Morals and Business Behavior Examine the consequences
Stress the importance of rules
LO 3
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Ethical Development Levels
PreconventionalMorality
ConventionalMorality
PostconventionalMorality
MoreMature
MoreChildlike
Based on what will bepunished or rewarded
Self-centered, calculating,selfish
Moves toward theexpectations of society
Concerned over legality andthe opinion of others
Concern about how they judge themselves
Concern if it is right inthe long run
LO3
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Factors Influencing EthicalDecision Making
Extent of ethicalproblems
Top-managementactions
Potential magnitudeof consequences
Social consensus
Probability of harm Time between
decision andconsequences
Number affected bythe decision
LO 3
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Code of Ethics
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Code of Ethics- A guideline to helpmarketing managers and otheremployees make better decisions.
LO 3
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Creating Ethical Guidelines
Helps identify acceptable business practices
Helps control behavior internally
Avoids confusion in decision making
Facilitates discussion about right andwrong
LO 3
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Review Learning OutcomeDescribe the Role of Ethics and Ethical Decisions in Business
LO 3
LO3
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Corporate Social Responsibility
Discuss corporate socialresponsibility.
LO4
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Sustainability
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The idea that sociallyresponsible companies will
outperform their peers by focusingon the worlds social
problems and reviewingthem as opportunities to build
profits and help the
world at the same time.
LO4
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Corporate Social Responsibility:Stakeholders
Employees
Management
Customers
Local Community
Suppliers
Owners
18LO4
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Review Learning OutcomeDiscuss Corporate Social Responsibility
EthicalDo what is right.
LegalObey the Law.
EconomicBe profitable.
PhilanthropicBe a good citizen.
LO4
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Arguments Against and For Corporate
Social Responsibility
Describe the arguments for andagainst social responsibility.
LO5
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Arguments Against SocialResponsibility
Businesses should focus on making a profit andleave social and environmental concerns tononprofits
Businesses dont have the expertise to deal withsocial issues and doing so may interfere with theprimary goals of their firms
The expense of social responsibility may damagethe country in the global marketplace
LO5
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Arguments for Social Responsibility
It is the right thing to do
Business should police itself to avoidgovernment intervention
Small companies can prosper and build
shareholder value as they tackle socialproblems
LO5
LO 5
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Review Learning Outcome
ForOn the one hand: Its the right thing to do Government will create new
regulations and levy fines if firmsarent socially responsible
It can enhance a companysprofitability
AgainstOn the other hand: the job of the corporation is to
maximize profits for stockholders Businesses are better suited to
produce goods and services andnot be involved in welfareservices
If global competitors dont haveto be socially responsible, they
will have lower costs and cancompete more effectively in theglobal marketplace
LO 5
Arguments for and Against Social Responsibility
LO5
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Cause-Related Marketing
Explain cause-relatedmarketing.
LO 6
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LO 6
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Review Learning OutcomeLO 6
Explain Cause-Related Marketing
LO 6
Can enhance for-profitcorporations reputation and raise
profits
Non-profit receives financialsupport and publicity for cause
Cause-relatedmarketing:Cooperative effortbetween for-profitand non-profitorganizations
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Chapter 3 Company Clip
This video segment shows the all-naturalhousehold cleaner company, Method, throughyet another lens - that of corporate socialresponsibility (CSR) and sustainability.http://www.cengage.com/marketing/book_content/9781111821647_lamb/videos/ch03.html
Copyright Cengage Learning 2012All Rights Reserved 27
http://www.cengage.com/marketing/book_content/9781111821647_lamb/videos/ch03.htmlhttp://www.cengage.com/marketing/book_content/9781111821647_lamb/videos/ch03.htmlhttp://www.cengage.com/marketing/book_content/9781111821647_lamb/videos/ch03.htmlhttp://www.cengage.com/marketing/book_content/9781111821647_lamb/videos/ch03.html