Lg sexappeal
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Transcript of Lg sexappeal
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PRESENTED by Mariam - Ornella - Frank
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Background
Magnetic properties for mounting 1mm thickFlexible Light Weight New OLED technology Technology comes in 5 variances
OLED HDR CURVED 500RCONVEX WALL-PAPEREDGE SLICE TRANSPARENT
TV sales reduce to 34 millions units, in 2013 from 37.5 millions in 2012.
computerworld.com
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Magnetic properties for mounting 1mm thickFlexible Light Weight New OLED technology Technology comes in 5 variances
OLED HDR CURVED 500RCONVEX WALL-PAPEREDGE SLICE TRANSPARENT
Rate of TV Changes per Household
Men are the main influencers in the buying decision of TVs
US
UK
China-Rural
China-Urban
Brazil
Average Age of TVs in Households Planning to Replace in 12 Months
Average Age of TVs Replaced a Year AgoDisplaySearch
0 42 6 8
allthingsd.com
wsj.com
70%
30%
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CompetitionAnalysys
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TRIBE
Problems Competitive market place
CommunicationObjective
To increase awareness by 20% for the LG Oled Tv.
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Insight
Challenge Get customers to be emotional conected
to the Brand.
Sex sells
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Touch Points
AWARENESS ENGAGEMENTCONVERSATION
BILLBOARD
BUS SHELTERS
TECHNOLOGYBRAND
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SEX APPEALLIFESTYLE
ENGAGEMENT TRANSACTION CONTINUITY
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Big Idea
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AttributesAppetite apeal
Suggestive
Simple
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Big Idea
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