Submitted to:

Mrs. Amita Sharma Submitted by:

Srishti Shekhawat

BBM sem-3 sec-c

121138

ICG- THE IIS UNIVERSITY

INDEX..

Comparative study on LG and ACER…

TOPIC SLIDES

INTRODUCTION OF COMPANY

4 & 9

MARKET SHARE 5 & 10

PRODUCTS 6,7,8 & 11,12,13

VISION STATEMENTS 14

S.W.O.T ANALYSIS 15 & 16

FIVE PORTER’S MODEL 17 & 18

LEVEL OF STRATEGIES 19 & 20

It adds to my pleasure to acknowledge the person who have helped me while the project

work was in progress!

First of all I am thankful to, Mrs. Amita Sharma, our project guide, who have helped me in bringing out this project in present status!

And my friends who have directly or

indirectly helped me for this project.

Founded-1958

Headquarters-Yeouido-dong, Seoul, South Korea Area .

Served-Worldwide

Key people-Bon-joon Koo(Vice Chairman and CEO)

Parent-LG Corporation

Website-www.lg.com

Industry-Consumer electronics, Home appliances,Telecoms equipment,Semiconductors.

Type-Public

MAIN PRODUCTS:

Home Appliances division: The Home Appliances

division manufactures refrigerators, washing

machines, stoves, microwave ovens, vacuum

cleaners, compressors, and motors.

Mobile Communications division: The Mobile

Communications division provides mobile

communication terminal, computers and

communication devices.

Contd..

Home Entertainment division: The Home Entertainment division offers Plasma TVs, LCD TVs, PDP Modules, OLED Panels, USB Memory, Flat Panel Computer Monitors, Home Theater Systems, Blu-ray Disc players, DVD Recorders, Super Multi DVD Rewriters, CD,RW, Notebook PCs, Desktop PCs, MP3 Players.

Air Conditioning & Energy Solutions division: The Air Conditioning & Energy Solutions division makes air conditioners and LED lighting.

LIFE’S GOOD..

LG PRODUCTS:

DETAILS:

Founded-1976

Founder(s)-Stan

Shih et al.

Headquarters-

Xizhi, New

Taipei, Taiwan.

Area served-Worldwide

Key people-Zhen tang

Wang

(Chairman and CEO)

Website- Acer.com

Industry-Computer

hardware

Electronics

Predecessor(s)-

Multitech

International.

Employees-7,757

(2011)

Business desktops:

Acer Veriton series

Business notebooks:

Acer Travel Mate series

Acer Extensa series

Netbooks

Netbook Acer Aspire One Ultra-Thin 522

Acer Aspire One series

Ferrari One

Tablets

Acer Iconia Tab W5

Acer Iconia Tab series

Television

AT Series

In INDIA it deals with some specific products only:

Desktop computers

Notebook for education

Tab

Laptops

ACER..

ACER products

LG Electronics pursues its 21st century vision of becoming a true global digital leader who can make its customers worldwide happy through its innovative digital products and services.

For ACER, the answer to the increasingly serious housing problem shall combine quality, low cost and innovation. Being competitive requires mastering three elements: transformation, aggregation and innovation.

LG SWOT

ANALYSIS

ACER SWOT ANALYSIS

PORTER’S FIVE FORCES MODEL

Threat of new entrance- New players come in

competition to existing firm. As we know LG have

many competitors like Samsung, Videocon,

Whirlpool.

Rivalry among competitors- Competition rivalry

among industries. There should be a variety of

products, more custom revenue generation. LG

provides more variety of home appliances than

Videocon.

Cntd..

Threat of substitute product-LG have threat of Sony bravia , Samsung LED’s.

Bargaining power of customer and supplier- If a customer want some particular features which completes specific utility of customer than the company also expects from there customers i.e. loyalty, fair response, timely payment.

SMART TECHNOLOGY FOR CUSTOMERS:LG Electronics is increasing its focus on "Smart Technology" - technology that adds convenience and joy to customers' lives.

Expansion- it is expanding itself worldwide for more profits and sales of the company by opening different stores at different places.

In order to sustain leadership among global electronics and information technology companies, LG Electronics' R&D is driving the development of "Great Products" and strengthening core technological capabilities through a process of "select and focus" in key areas such as cell phones and digital TVs.

RETRENCHMENT:A strategy used by this

company is , to reduce the diversity or the

overall size of the operations of

the company. This strategy is used in order to

cut expenses with the goal of becoming a

more financial stable business.

EXPANSION- ACER believes in “Brands may be

important, but good products are what the

market is looking for.” therefore, it is

increasing its products variety and expanding

the business worldwide.

I HAVE CHOSE THIS COMPANY..

Information is easily available.

It provides large number of products.

It provides product line to both middle class and

high class society.

Products are available worldwide.

It has a good public image.

Customer can easily trust the brand because it is in

the market from more than 20 years.