What was driving conversations on Day 2?

Social Media Highlights

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LeWeb’11 Social mentions trended – Day 2

3pm  –  4pm    Mainstream  news  and  blogs  report  on  Eric  Schmidt’s  Day  1  keynote  address  

10am  –  11am    Phil  Libin  announces  Evernote  Food  and  Evernote  Hello  

#  of  Soc

ial  M

enGo

ns  

20,932  Social  Conversa8ons  on  Day  2  of  LeWeb‘11  

5pm  –  6pm    Many  enjoy  the  LeWeb  Game  

Top topics via Klout – Day 2

Share  of  LeWeb’11  Day  2  18.4%  

7.3%  

7.3%  

7.0%  

5.6%  

5.2%  

5.0%  

4.8%  

3.8%  

3.7%  

20,932  Social  Conversa8ons  on  Day  2  of  LeWeb‘11  

co  

Top Tweeted user names – Day 2

#  of  Social  MenGons  

Top hash tags – Day 2

#  of  Social  MenGons  

Day 2 speakers by social mention volume

Marissa  Mayer  @  458  Social  MenGons  2.2%  Day  1  Share  

George  Colony  @  435  Social  MenGons  2.0%  Day  1  Share  

Carmine  Gallo  @  256  Social  MenGons  1.2%  Day  1  Share  

Jeremiah  Owyan  @  256  Social  MenGons  1.2%  Day  1  Share  

Phil  Libin  @  250  Social  MenGons  1.2%  LeWeb’10  Share  

53 3

21

20,932  Social  Conversa8ons  on  Day  2  of  LeWeb‘11  

What did people say about Marissa Mayer?

Start-up finalists by social mention volume

%  Share  out  of  406  Start-­‐up  related  Conversa8ons  Day  2  at  LeWeb‘11  

55  MenGons  13.5%  Share   51  MenGons  

12.6%  Share   42  MenGons  10.3%  Share   36  MenGons  

8.9%  Share  

68  MenGons  16.7%  Share  

What did people say about Beintoo?

Appendix  

Methodology

•  This  social  analysis  is  using  the  Radian6  plaXorm  and  service.  

•  LeWeb  2011  Day  2  Social  Recap  analysis  Gme  frame:  Dec  8,  2011  0-­‐18h  GMT  +1  

•  The  LeWeb  Radian6  profile  includes  the  following  keywords:  –  “leweb10”  –  “leweb11”  –  “leweb”  

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