Levi Strauss & Coompany also known as LS&CO or simply Levi's is a private American company & clothing industery.Levi Strauss & Co. worlds largest maker of pants, noted especially for its blue denim jeans called Levis (registered trademark).

It also manufactures: tailored slacksjacketshatsshirtsskirts and belts.

and it licenses manufacture of new inovated items.In November 2007 Levis introduced a mobile phone in co-operation with ModeLabs. Many of the phone's cosmetic attributes are customisable at the point of purchase. The companys fiscal year ends the last Sunday in November

FOUNDATION:

It was founded in 1853 by Levi Strauss in San Francisco California. The company's corporate headquarters is located at Levi's Plaza in San Francisc. The company traces its origin to Levi Strauss (18291902) a Bavarian immigrant who arrived in San Francisco in 1850 during the Gold Rush bringing dry goods for sale to miners. Hearing of the miners need for durable pants the Strauss hired a tailor to make garments out of tent canvas. Later, denim was substituted & copper was added to pocket seams.

A merchandising partnership of Strauss and his two brothers Jonas and Louis was formed in 1853.

In 1873 Levi Strauss and tailor Jacob Davis received a U.S. patent to make the first riveted men's work pants out of denim first blue jeans.

The company briefly experimented with a public stock listing but remains owned and controlled by his children and relatives of Levi Strauss' four nephews. The company's corporate headquarters is located at Levi's Plaza in San Francisc,

BACKGROUND:

1853:Levi Strauss begins selling dry goods in San Francisco.1873: Levi Strauss & Co. patent riveted jeans and begin selling them.1912: KoverallsKoveralls, denim playsuit for children, , is first nationally sold product for the company.1935: Company sells first blue jeans for women.1940s: U.S. government issues denim work clothes for employees in the defense industry.1974: Company sales reach $1 billion.1986: Company introduces Dockers as new casual line of clothesnew clothes.

GEOGRAPHICAL DIVISION;

Now number of location of LEVI'S is in 470 company-operated stores. Levi Strauss & Co. is a worldwide corporation organized into three geographic divisions:

Levi Strauss Americas (LSA) based in the San Francisco headquarters. Levi Strauss Europe Middle East and Africa (LSEMA), based in Brussels; and Asia Pacific Division (APD)based in Singapore.

COMPATETORS: Some of LeviSome Levis competitors include:

Calvin KleinGap JeansGap JeansVF Corp (Lee, Wrangler)Tommy Hilfiger

LEVI'S IN THIS WEEK:

ICONIC denim label Levi Strauss and Co has released a new wool-blend jean in North America using Australian wool. Made by iconic jean label Levi Strauss and Co, the 501 style jeans are 12 per cent wool and include a wool-blend mark logo on the inside pocket flap.

Last week, Levi Strauss & Company announced their Wellthread initiative "A sustainable design and production process that benefits consumers, apparel workers and the environment." Now we just have to figure out what the heck that process consists ofthe press release is filled with corpo-speak like this:

STORES IN PAKISTAN:

SINDH:

LEVI'S STOREPLOT # 138-B, PECHS, BLOCK 2, MAIN TARIQ ROAD (NEAR SANAULLAH)KARACHI021-34304242

LEVI'S STOREA-8, DEFENCE PLAZATHANDI SARAKHYDERABADPH# 022-2729265

LEVI'S STOREDOLMEN MALL HYDERINORTH NAZIMABADKARACHIPH# 021-36724225

LEVI'S STOREDOLMEN MALLTARIQ ROADKARACHIPH# 021-34321288

LEVI'S STORETHE FORUM, SHOP# 123-124, G20 BLOCK-9KHAYABAN-E-JAMICLIFTON, KARACHIPH# 021-35370202

LEVI'S STOREPARK TOWER SHOPPING MALL, KHAYABAN-E-FIRDOSICLIFTONKARACHIPH# 021-35866510

PUNJAB:

LEVI'S STOREBEVERLY CENTRE, BLUE AREAISLAMABADPH# 051-2814083

LEVI'S STORECOLORS FASHION, UNIVERSITY ROAD NEAR MOBILINK HEAD OFFICEPESHAWARPH# 091-5704005

LEVI'S FLAGSHIP STOREAREA 44, MM ALAM ROADGULBERG IIILAHOREPH# 042-35870798

LEVI'S STORESHOP NO.15-16, WARRAICH PLAZA, OPPOSITE BANK ALFALLAH, F-10 MARKAZISLAMABADPH# 051-2805797

LEVI'S STORE7-D, NEAR MR.BOOKSF-6 SUPER MARKETISLAMABADPH# 051-2601660

LEVI'S STORE14 BLOCK, 12-CF-7 JINNAH SUPER MARKETISLAMABADPH# 051-2651155

LEVI'S STOREKENT MALL UPPER GROUND, SHOP NO:8,9&10 AZIZ SHAHEED ROADSIALKOT CANTTPH# 052-4264021

LEVI'S STORESHOP NO.1610/1611, TAREEN STORE, NEW SHOPPING CENTRE NO.2MULTAN CANTTPH# 061-4547847

LEVI'S STORESHOP NO.5, HASSAN SHOPPING MALL, 20/A, D-GROUND, PEOPLE COLONYFAISALABADPH# 041-8715390

LEVI'S STOREMEER SHOPPING CENTRE, 1KM BEFORE RAHWALI CANTT, MAIN GUJRANWALA CANTTG.T. ROAD GUJRANWALAPH# 055-3864100

LEVI'S STOREMALL OF LAHORE, SHOP # 17 ABC, GROUND FLOOR, PARK LANE TOWER, 172 TUFAIL ROADLAHORE CANTTPH# 042-36622309

LEVI'S STORE6-Z COMMERCIAL AREAPHASE III D.H.ALAHOREPH# 042-35692889