HistoryMajor playersFormat of retailingLocation of the store7P’s of the organisationIn house brandsFuture plans

Levi Strauss & Co

FoundersHeadquarters

Area servedIndustryOwner(s)

EmployeesDivisions

Levi StraussSan Francisco, California, U.S.

Worldwide ClothingTextile10,000+

Levi's, Dockers, Signature by Levi Strauss & Co.

Contd…Levi Strauss & Co. (LS&CO) is a privately held

clothing company known worldwide for its Levi's brand of denim jeans.

The company began producing denim overalls in the 1870s, modern jeans were not produced until the 1920s

Levi Strauss & Co. is a worldwide corporation organized into three geographic divisions:

Levi Strauss Americas (LSA), based in the San Francisco headquarters;

Levi Strauss Europe, Middle East and Africa (LSEMA), based in Brussels; and

Asia Pacific Division (APD), based in Singapore

LeePEPE JEANSKILLERSPYKARWRANGLER

FORMAT OF RETAILINGLS&Co. products are sold through a wide

variety of retail formats around the world, including chain and department stores, approximately 15,000 franchise stores dedicated to brands in the company-operated retail network, multi-brand specialty stores, mass channel retailers, and both company-operated and retailer Web sites.

There are approximately 2,000 retail stores dedicated to selling this brands around the world.

LOCATION:

CITY No. Of SHOWROOM

PUNE 9

RANCHI 2

PATNA 3

NEW DELHI 15

NOIDA 4

HYDERABAD 7

BANGLORE 12

PRODUCT:-The company design and markets jeans and

jeans related pants, casual, skirts, jacket and related accessories for men, women and children.

Levis brand- men ,women and kids jeans, jeans related products, knit and woven tops, outer wear and accessories.

Dockers- men, women and boys casual pants, shorts, skirts, knit and woven tops,outer wear and accessories.

Slates- men and women pants, skirts, tops,jackets,outer wear, accessories.

PRODUCT PRICE

RED TAB 900-1399

RED LOOP 1400-1999

RED PREMIUM 2000-2999

RED SUPER PREMIUM 2999-above

PLACE...To provide desired products at proper

place. To fulfil the requirements of every locality

according to the taste of the people To increase the brand equity by reaching

every corner of the world Promotion. To equalize the demand and supply of

products at all places.

Manufacturer

Retailer Factory outlet

Distributer

Consumer

For the promotion of sales Levi Strauss & Co. adopt a very effective but comprehensive strategy.

Levis pays attention to the publicity of its products. The major source of promotion of Levi’s is done by creating public relations.

Brand Ambassdor: Akshay kumar

Levi’s uses the following promotional strategies to promote its product

Personal selling- Personal selling by the representative of the organization takes place face to face with final consumers.

Mass selling- Levis does mass selling to inform a bulk of persons by advertising

Advertising Medium :The advertising media used by the company are :-

Television Fashion Magazines, Newspapers Internet Bill boards, banners etc.

PEOPLEEMPLOYEES:- Approximately 11,800

worldwide • 5,400 in the Americas • 4,200 in Europe • 2,200 in Asia Pacific

STAFF:Well dressed and with in uniform.Staff member have a good command over

language with a good communication skill.Most of the staff is localised and a well

known to local language.

PROCESSDocument:-Document process identify risk and

controls.

Validation:- validate that key risks are covered in the processes , check whether controls are working effectively.

Remediation:- take corrective actions when controls are not design properly or not working as design.

Testing:- test controls by taking sample from population period.

Reporting:- report control platform to management.

PHYSICAL EVIDENCEThe Retail outlets of Levi’s products are

mainly in big malls and now it is also available in Small towns which is easily reached by the High class and Middle class people.

There is no other company with a comparable global presence in the jeans and casual pants markets.

IN HOUSE BRANDS:BRANDS: The products of Levi Strauss & Co are

sold under three brands: Levi's®: Since their invention in 1873, Levi's®

jeans have become one of the most successful and widely

recognized brands in the history of the apparel industry.

Dockers® :Dockers® brand, which pioneered the

movement toward business casual, has led the U.S.

khaki category since the brand's 1986 launch, and is now available in numerous countries.

Levi Strauss Signature™: In 2003 the launch of the Levi Strauss

Signature™ brand, giving value consumers high- quality and fashionable clothing from a company on which the consumers trust.

FUTURE PLANS:Levi's sees growth from new product categories, retail network expansion and organic growth in the existing business.

Levi's is a future brand in the Indian context. It has excellent brand architecture in place, and it is performing well. The market for denim, specially at the premium end, is growing between 15 and 20 per cent annually.

The overall domestic denim market in the top six metros is estimated at 12 million pieces annually.

The mass-priced segment of Rs 300-500 accounts for six million pieces. The mid-priced market — up to Rs 1,000 — chips in with three million pieces, while the premium end of above Rs 1,000 accounts for another three million, which include 0.4 million over the price point of Rs 1,400.

presented by: Ravi Kumar:39

Sandipkumar:41 Shithil Kumar:43