Levis Analysis
-
Upload
surendran-subash -
Category
Documents
-
view
256 -
download
0
Transcript of Levis Analysis
-
7/28/2019 Levis Analysis
1/13
Ihr Logo
STRATEGIC MANAGEMENT
SWOT & TOWS analysis
ofLEVIs & Co.
Done by:Rakesh Kumar
MFM, NIFT
Gandhinagar.
-
7/28/2019 Levis Analysis
2/13
Your LogoHere comes your footer Page 2
SWOT Matrix An evaluation of an organization's strengths and weaknesses in relation to
environmental opportunities and threats is generally referred to as aSWOT analysis.
-
7/28/2019 Levis Analysis
3/13
Your LogoHere comes your footer Page 3
TOWS matrixTOWS matrix
TOWS Analysis is an effective
way of combining a) internal
strengths with external
opportunities and threats, and b)
internal weaknesses with externalopportunities and threats to
develop a strategy.
Strengths and Opportunities
(SO) How can we use the
strengths to take advantage of the
opportunities?
Strengths and Threats (ST)
How can we take advantage of
the strengths to avoid real and
potential threats?
Weaknesses and Opportunities
(WO) How can we use the
opportunities to overcome the
weaknesses you are experiencing?
Weaknesses and Threats (WT)
How can we minimize the
weaknesses and avoid threats?
-
7/28/2019 Levis Analysis
4/13
Your LogoHere comes your footer Page 4
TOWS Strategic Alternatives Matrix
-
7/28/2019 Levis Analysis
5/13
Your LogoHere comes your footer Page 5
LEVI STRAUSS & CO.
Levi Strauss & Co. is engaged in the
manufacturing and distributing of
brand apparel.
The company is headquartered inSan Francisco (California), the US.
Levi Strauss & Co. has been
innovating since 1873, the year it
created and patented the worlds firstblue jeans.
BRANDS
-
7/28/2019 Levis Analysis
6/13
Your LogoHere comes your footer Page 6
SWOT ANALYSIS OF LEVIS & Co.
-
7/28/2019 Levis Analysis
7/13
Your LogoHere comes your footer Page 7
WEAKNESSES
-
7/28/2019 Levis Analysis
8/13
Your LogoHere comes your footer Page 8
OPPORTUNITY
-
7/28/2019 Levis Analysis
9/13
Your LogoHere comes your footer Page 9
STRENGTH
-
7/28/2019 Levis Analysis
10/13
Your Logo
TOWS MATRIX FOR LEVIS & Co.
-
7/28/2019 Levis Analysis
11/13
Your LogoHere comes your footer Page 11
-
7/28/2019 Levis Analysis
12/13
Your LogoHere comes your footer Page 12
CONCLUSION
Levi Strauss & Company had most of its early success because the firmwas behaving monopolistically. The company patented the riveted jeans,
increasing durability, and gaining popularity.
However as more firms entered the market, the company started losing
customers and incurring losses but due to its unique branding, it foreverearned a place in history.
Levis as a whole need to emphasis on its marketing strategies as well as
re-positioning in the market though the customer in todays scenario are
more aware of the brand and the product.
Thus, then only it can more relatively associated with the customers and
position itself more uniquely in the market.
-
7/28/2019 Levis Analysis
13/13
Your LogoHere comes your footer Page 13
T
HA
N
K
Y
OU