LEVI STRAUSS & CO.

BY : MIN HTET AUNG, JUNKO KANEDA, AND ALEJANDRO

ABOUT LEVI’S

Established 　 - 　 1853

Founder 　　-　　　　Levi Strauss

Business - Apparel Company

Headquarter Location - San Francisco

Number of Location - 2,800 company-operated stores

Number of countries - 110 countries

HISTORY OF LEVI’S

For　WhoLevi Strauss created the jean for the gold miners California.

Born　in　1829The first blue jean was created by Levi Strauss and tailor Jacob Davis in 1873.Levi ‘s received a U.S. patent for their inveition.

HISTORY OF LEVI’S

Changed　from　“Work　Pants”　to　“Fashion”Originally, Jeans was only for the labors. Between the 1930s and 1950s, Levi's jeans became popular among youth subcultures as “Fashion.”

Big　Jeans　BoomThe popularity of Levi's has been spread in all over the world after world war Ⅱ, and Levi's created a big jeans boom in the world.

WHY LEVI’S IS SUCCEFUL?

Quality and Variety of Styles

Advertising

Vintage

WHAT'S SPECIAL FOR THE QUILITY

very sturdy

shrink to fit the body shape

Levi's does not use many chemicals

VARIETY OF STYLES

Levi's has changed its designs and fabrics with time.

Levi's always provides jeans according to the latest fashion, price and trends.

　　　　　　　　Colors　 Designs　

ADVERTISING

Media 　 Strategy

Levi's jeans used popular music in TV commercials.

The consumers can see the famous musician and actors & actresses wear Levi's jeans.

Facebook, Instagram, and Twitter.

Official online shopping website

VINTAGE

Big　'E'

Manufactured before 1971

Noted by the capitalized E on the rear red tab

This vintage items are worth and expensive, because it is difficult to get.

Popular among the collectors and vintage fans. Levi's started to reproduce the copy of original “Big E” after 1995 as the marketing.

Major products

 501The original and first ever blue jean,

in 1873

The button fly jeans

Popular for men of almost all body types and sizes because they are not too tight or not too loose

Major products

 505505 jean is a good choice for

the people who wants a 501, but prefers a zip fly

550　- Relaxed and comfortable fit anytime and every time.

WHAT GOOD THINGS DOES LEVI’S COMPANY DO OUTSIDE?

Fight　against　HIV　&　AIDS

Levi's contributed more than $50 million in grants to HIV/AIDS service organizations in more than 40 countries.

Levi's has supported a campaign for HIV/AIDS, Red for Life, to take action to fight HIV/AIDS and promote testing among young people across the country.

Levi's employees are provided HIV/AIDS testing, treatment, and care service.

THAN YOU