Leveraging Your Personal Brand on Social Media - Jacob Curtis, Branding by Jacob
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Transcript of Leveraging Your Personal Brand on Social Media - Jacob Curtis, Branding by Jacob
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Leveraging Your Personal Brand on Social Media@JacobkCurtis -
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It needs to be important to you first.
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Who is Jacob Curtis?
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I can agree with that...
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Where to start?
1. Owning your Personal Branda. Who are you? What makes you unique?
2. Building your Personal Branda. Growing your community
3. Leveraging your Personal Branda. Generating opportunities
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1. Owning your Personal Brand● Own your Search Results
o Create a Website or Blog
● Own your Social Profileso Secure Vanity URLs
● Own your Faceo Recognizable Profile Picture
● Own your Reputationo Voice, Email Address
● Own the Conversations About Youo Google Alerts
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2. Building your Personal BrandYou have three choices:1. Curation
o Consistently source and share relevant content with your audience
2. Creationo Consistently create and share unique relevant
content with your audience3. Hybrid
o Create and Curate Mixture - 60/20/20
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Hybrid Personal Brand Building
● Createo Find a niche - do it better
● Contributeo Engage - guest blog, comment
● Compareo Track progress
● Commito Relationships and frequency
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Build Relationships
● Become a fano Pick two or three industry role models
● Be patiento Start small, be consistent
● Become a friendo Provide value, initiate contact
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Building Relationships on Twitter
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Building Relationships on Twitter
1. Pick a target
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Building Relationships on Twitter
2. Secure your Target’s Followback● Find Opportunities● Comment● List them on Twitter● Attend their Free Webinars● Support their latest podcast
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Building Relationships on Twitter
3. Convert Your Target’s Friend● Find their friend using Twtrland● Engage with their friend● Get that friend to follow you
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Building Relationships on Twitter
4. Display Social Proof● Set up visual cues● Pinned Tweet● Clear bio● Professional profile picture● Quality content sharing● Mostly cosmetic
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Building Relationships on Twitter
5. Find Targeted Followers● Use Followerwonk● Compare users● Find overlap● More likely to followback
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Building Relationships on Twitter
6. Follow their Followers
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3. Leveraging your Personal Brand
Happens over time...
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What can you do with a Personal Brand?
● Network● Compliment your resume● Generate opportunities● Alleviate “search anxiety”● Help others or causes● Become an employee advocate● Start your own business
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Who is Jacob Curtis now?
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I am Jacob Curtis.