Leveraging The Power of Trade Ally Programs Eric de Lacoste Program Manager, Customer Engagement...
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![Page 1: Leveraging The Power of Trade Ally Programs Eric de Lacoste Program Manager, Customer Engagement Eversource Energy.](https://reader036.fdocuments.net/reader036/viewer/2022082711/56649edc5503460f94bebf10/html5/thumbnails/1.jpg)
Leveraging The Power of Trade Ally Programs
Eric de LacosteProgram Manager, Customer Engagement
Eversource Energy
![Page 2: Leveraging The Power of Trade Ally Programs Eric de Lacoste Program Manager, Customer Engagement Eversource Energy.](https://reader036.fdocuments.net/reader036/viewer/2022082711/56649edc5503460f94bebf10/html5/thumbnails/2.jpg)
Eversource Overview
Eversource Energy's gas business serves 504,000 customers in 122 communities in MA and CT covering 3,376 square miles.
Formerly Yankee Gas (CT) and NSTAR Gas (MA)
Re-branded in February, 2015 3.6 million total gas and electric
customers in CT, MA and NH
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Selling Gas Conversions Past 4 Years
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New Reality
8/25/15
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Reasons Customers Don’t Switch
GAS AVAILABILTY
COST TO SWITCHCOST TO SWITCH
INERTIA
LACK OF AWARENESS
OIL VS. GAS PRICESAFETY CONCERNS
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Current Contractor Program - CT
Comprehensive Energy Strategy (CES)
Utilize a “network” of heating contractors to support growth effort– Free market methodology – we respect the contractor’s
business and operations
– New customer satisfaction survey at conclusion of installation
Vetting Process– License Check
– BBB & Angie’s List
– Website review
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Current Contractor Program - MA
Preferred Contractor Program
Pre-set pricing
Specific brand equipment
Various efficiency levels
Contractors agree to honor pricing to participate in program
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Proposed Contractor Program – CT/MA
Value Price Contractor Program
VOLUNTARY – Participating contractors get “Value Price” logo by their name
Specific pricing for various tiers of efficiency
Brand-neutral – Contractors install their preferred name-brand equipment
Basic guidelines
– 120,000 BTU or less
– Two zones with new circulators
– Electrical and all permits included
– Includes equipment, labor, parts, and 50 feet of gas piping
– Removal of old equipment (not including oil tank)
Extra cost – higher BTU equipment, extra zones, chimney liners, extra duct work, oil tank removal, water heaters.
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Preliminary Pricing
Standard-efficiency boiler installed -- $7,500
Mid-efficiency boiler installed -- $8,100
High-efficiency boiler installed -- $9,999
High-efficiency furnace installed -- $7,500
Conversion burner - $4,000
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Proposed Contractor Program – CT/MA
Program to be widely marketed– Website
– Customer information packet
– Marketing collateral
– Sales team
Follow-up survey with each conversion customer– Collect information about pricing, experience etc.
– Information to be shared in future with customers
– Contractors not adhering to program get removed
Participating contractors get extra leads Future lead sharing including text messaging,
SalesForce.com etc.
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Questions?