Leveraging the Newest Internet Business Models - From Social Shopping to Freemium
-
Upload
intermedia4web -
Category
Business
-
view
2.322 -
download
0
description
Transcript of Leveraging the Newest Internet Business Models - From Social Shopping to Freemium
![Page 1: Leveraging the Newest Internet Business Models - From Social Shopping to Freemium](https://reader033.fdocuments.net/reader033/viewer/2022052822/554cf8f5b4c905a5138b5070/html5/thumbnails/1.jpg)
1
![Page 2: Leveraging the Newest Internet Business Models - From Social Shopping to Freemium](https://reader033.fdocuments.net/reader033/viewer/2022052822/554cf8f5b4c905a5138b5070/html5/thumbnails/2.jpg)
Creating Communities that “Stick”2
• Social Shopping
• Virtual Goods & Virtual Currency
• Freemium
• Going Beyond the Browser: Apps & APIs
![Page 3: Leveraging the Newest Internet Business Models - From Social Shopping to Freemium](https://reader033.fdocuments.net/reader033/viewer/2022052822/554cf8f5b4c905a5138b5070/html5/thumbnails/3.jpg)
Fundamental Change in Online Shopping
3
![Page 4: Leveraging the Newest Internet Business Models - From Social Shopping to Freemium](https://reader033.fdocuments.net/reader033/viewer/2022052822/554cf8f5b4c905a5138b5070/html5/thumbnails/4.jpg)
Word of Mouth via Social Networks4
![Page 5: Leveraging the Newest Internet Business Models - From Social Shopping to Freemium](https://reader033.fdocuments.net/reader033/viewer/2022052822/554cf8f5b4c905a5138b5070/html5/thumbnails/5.jpg)
How We Used to Shop5
![Page 6: Leveraging the Newest Internet Business Models - From Social Shopping to Freemium](https://reader033.fdocuments.net/reader033/viewer/2022052822/554cf8f5b4c905a5138b5070/html5/thumbnails/6.jpg)
How We Shop Now6
![Page 7: Leveraging the Newest Internet Business Models - From Social Shopping to Freemium](https://reader033.fdocuments.net/reader033/viewer/2022052822/554cf8f5b4c905a5138b5070/html5/thumbnails/7.jpg)
Social Shopping on Your Website 7
![Page 8: Leveraging the Newest Internet Business Models - From Social Shopping to Freemium](https://reader033.fdocuments.net/reader033/viewer/2022052822/554cf8f5b4c905a5138b5070/html5/thumbnails/8.jpg)
Social Shopping on Facebook8
![Page 9: Leveraging the Newest Internet Business Models - From Social Shopping to Freemium](https://reader033.fdocuments.net/reader033/viewer/2022052822/554cf8f5b4c905a5138b5070/html5/thumbnails/9.jpg)
Booming Market for Virtual Goods9
Est. $1 billion in revenue in the U.S. in 2010
Est. $2.5 billion in revenue in the U.S. by 2013
Sources: http://www.emarketer.com/Article.aspx?R=1007226 and http://www.emarketer.com/Article.aspx?R=1007740
![Page 10: Leveraging the Newest Internet Business Models - From Social Shopping to Freemium](https://reader033.fdocuments.net/reader033/viewer/2022052822/554cf8f5b4c905a5138b5070/html5/thumbnails/10.jpg)
What are virtual goods?10
Source: Facebook.com
![Page 11: Leveraging the Newest Internet Business Models - From Social Shopping to Freemium](https://reader033.fdocuments.net/reader033/viewer/2022052822/554cf8f5b4c905a5138b5070/html5/thumbnails/11.jpg)
Why do people buy virtual goods?11
Source: IMVU.com
![Page 12: Leveraging the Newest Internet Business Models - From Social Shopping to Freemium](https://reader033.fdocuments.net/reader033/viewer/2022052822/554cf8f5b4c905a5138b5070/html5/thumbnails/12.jpg)
Who Buys Virtual Goods?12
Source: Emarketer.com
![Page 13: Leveraging the Newest Internet Business Models - From Social Shopping to Freemium](https://reader033.fdocuments.net/reader033/viewer/2022052822/554cf8f5b4c905a5138b5070/html5/thumbnails/13.jpg)
Examples of Virtual Goods13
Source: Free: The Future of a Radical Price, Chris Anderson
![Page 14: Leveraging the Newest Internet Business Models - From Social Shopping to Freemium](https://reader033.fdocuments.net/reader033/viewer/2022052822/554cf8f5b4c905a5138b5070/html5/thumbnails/14.jpg)
Examples of Virtual Goods14
http://www.playspan.com
![Page 15: Leveraging the Newest Internet Business Models - From Social Shopping to Freemium](https://reader033.fdocuments.net/reader033/viewer/2022052822/554cf8f5b4c905a5138b5070/html5/thumbnails/15.jpg)
How can you incorporate virtual goods?
15
![Page 16: Leveraging the Newest Internet Business Models - From Social Shopping to Freemium](https://reader033.fdocuments.net/reader033/viewer/2022052822/554cf8f5b4c905a5138b5070/html5/thumbnails/16.jpg)
Virtual Currency: Offer Walls16
Offer Wall:• Users can select offers to complete and earn virtual currency (affiliate deals)
Types of Offers:• Watch a video ad• Complete a survey• Subscribe to a newspaper or magazine
• Purchase a product• Trial a service or product
• Install an application
Source: gWallet
![Page 17: Leveraging the Newest Internet Business Models - From Social Shopping to Freemium](https://reader033.fdocuments.net/reader033/viewer/2022052822/554cf8f5b4c905a5138b5070/html5/thumbnails/17.jpg)
Using Virtual Currency Increases Ad Response
17
Source: tubemogul.com/research/report/33
![Page 18: Leveraging the Newest Internet Business Models - From Social Shopping to Freemium](https://reader033.fdocuments.net/reader033/viewer/2022052822/554cf8f5b4c905a5138b5070/html5/thumbnails/18.jpg)
Freemium = Free + Premium18
![Page 19: Leveraging the Newest Internet Business Models - From Social Shopping to Freemium](https://reader033.fdocuments.net/reader033/viewer/2022052822/554cf8f5b4c905a5138b5070/html5/thumbnails/19.jpg)
Freemium: Ideal to Have Several Tiers19
37Signals.com
![Page 20: Leveraging the Newest Internet Business Models - From Social Shopping to Freemium](https://reader033.fdocuments.net/reader033/viewer/2022052822/554cf8f5b4c905a5138b5070/html5/thumbnails/20.jpg)
Freemium: Need Both Popularity & Monetization
20
Animoto.com
![Page 21: Leveraging the Newest Internet Business Models - From Social Shopping to Freemium](https://reader033.fdocuments.net/reader033/viewer/2022052822/554cf8f5b4c905a5138b5070/html5/thumbnails/21.jpg)
Freemium: Convert Your Heaviest Users
21
Pandora.com
![Page 22: Leveraging the Newest Internet Business Models - From Social Shopping to Freemium](https://reader033.fdocuments.net/reader033/viewer/2022052822/554cf8f5b4c905a5138b5070/html5/thumbnails/22.jpg)
Freemium: Transparency with Users is Key
22
![Page 23: Leveraging the Newest Internet Business Models - From Social Shopping to Freemium](https://reader033.fdocuments.net/reader033/viewer/2022052822/554cf8f5b4c905a5138b5070/html5/thumbnails/23.jpg)
APIs and Applications23
API:ApplicationProgrammingInterface
![Page 24: Leveraging the Newest Internet Business Models - From Social Shopping to Freemium](https://reader033.fdocuments.net/reader033/viewer/2022052822/554cf8f5b4c905a5138b5070/html5/thumbnails/24.jpg)
APIs and Apps: Beyond the Browser24
For successful companies, 80% of traffic in the future will come from beyond the browser.
![Page 25: Leveraging the Newest Internet Business Models - From Social Shopping to Freemium](https://reader033.fdocuments.net/reader033/viewer/2022052822/554cf8f5b4c905a5138b5070/html5/thumbnails/25.jpg)
Combine APIs25
• Successful applications will use many different APIs• And they will take your applications everywhere.
![Page 26: Leveraging the Newest Internet Business Models - From Social Shopping to Freemium](https://reader033.fdocuments.net/reader033/viewer/2022052822/554cf8f5b4c905a5138b5070/html5/thumbnails/26.jpg)
Location-Based Apps and Advertising26
![Page 27: Leveraging the Newest Internet Business Models - From Social Shopping to Freemium](https://reader033.fdocuments.net/reader033/viewer/2022052822/554cf8f5b4c905a5138b5070/html5/thumbnails/27.jpg)
Creating Communities that “Stick”27
• Social Shopping
• Virtual Goods & Virtual Currency
• Freemium
• Apps & APIs
![Page 28: Leveraging the Newest Internet Business Models - From Social Shopping to Freemium](https://reader033.fdocuments.net/reader033/viewer/2022052822/554cf8f5b4c905a5138b5070/html5/thumbnails/28.jpg)
Thank You!28
Carol Cox
twitter.com/CivicLink