Leveraging Technology for Business Growth

LEVERAGE TECHNOLOGY FOR BUSINESS

GROWTHH O W T O S U S TA I N I N T O D AY ’ S C O M P E T I T I V E M A R K E T.

WHY CHANGEN E E D F O R B U S I N E SS E S T O E V O LV E

BUSINESS CHALLENGES• Skilled Manpower• Competition• Rapidly changing business

environment• Pressure on margins• The Digital Paradigm

Nokia

TECHNOLOGY DRIVING BUSINESS CHANGE

Blackberry /

CD


DVD CloudUSB Drive

LP


Audio Tapes CD MP3 Cloud

Yellow Taxi


//

Books


Travel agent TripAdvisor MakeMyTrip


Bazaar / Supermarket



Friends

TECHNOLOGY IN SALESR E A C H O U T T O M O R E C U S T O M E R S A N D M A R K E T S

WHAT YOU CAN DO• E-Commerce – B2C, B2B• CRM• Digital Marketing• Marketing Automation

• India has the third-largest Internet user base in the world, with more than 300 million users, of which more than 50% are mobile-only Internet users.

• Mobile Internet users in India to double by 2017.

INTERNET USAGE IN INDIA

DIGITAL COMMERCE IN INDIA

The Indian digital commerce market is expected to reach

$128 billion in 2017 from current $42 billion

23.5% in 2013

29% in 2018

DIGITAL BUYERS IN INDIA (2011 – 2018)

DIGITAL BUYERS

WHY IS THE DEMAND FOR ECOMMERCE RISING?

THE DIGITAL INDIA INITIATIVEDigital India is an initiative by the Government of India to ensure that Government services are made available to citizens electronically by improving online infrastructure and by increasing Internet connectivity.

It was launched on July 1, 2015 by Prime Minister Narendra Modi. The initiative includes plans to connect rural areas with high-speed internet networks. Digital India has three core components. These include:

• The creation of digital infrastructure• Delivering services digitally• Digital literacy

(Source: Wikipedia.com)

Marketplace Commission + taxes extra

15% 15% 8% 14% 15% 7%

Marketplace payment fee

Rs 10 fixed 3.2% Rs 10 fixed 3.0% 0 4.5%

Self Shipping No No Yes Yes No Yes

Shipping provided

Yes Yes Yes Yes Yes Yes

Cost of Shipping INR/500 gm

35 40 40-45 45 45 40-49

Packaging Provided

No Yes No No Yes No

Subscription*

Free Free INR 499/month

Free Free INR 499/Month

Payout Period Dispatch date + 7 working days

Dispatch Date + 3 weeks

Shipping Confirmed+7 days

Delivery Date + 2 to 7 working days

Every Wednesday for sales completed before Monday

On Shipping confirmation from customer

SELLING ON MARKETPLACES

m-Commerce Reach

70% of total traffic

65% of total traffic

Not Revealed Not Revealed 40% of total traffic

Not Revealed

Facebook Reach

5,260,000 approx.

3,750,000 approx

5,039,000 approx.

1,105,000 approx.

2,623,000 approx.

3,600,000 approx

Twitter Reach 502,000 approx.

231,000 approx.

2.17M 74,300 approx.

27,100 approx.

137,000 approx.

Total Revenue (FY 2014)

2,846 Cr 168 Cr 169 Cr - - -


Case Study

Pratik Doshi Founder of Cheeky Chunk umbrellas which sells designer umbrellas through various marketplaces.

How he became a MARKETPLACE MILLIONAIREIn 2 months?

Source: yourstory.com/2015/08/marketplace-millionaire/


http://yourstory.com/2015/08/marketplace-millionaire

http://yourstory.com/2015/08/marketplace-millionaire

1. Unique products sell better.There are 10,000 bags and 20,000 T-shirts already listed on marketplaces. It will be difficult for you to even get discovered.

2. Use search keywords to your advantageNo one knows you exist online. So, get into the mind of the customer by figuring out what you would search for. Example:

umbrella, umbrellas,designer umbrella, designer umbrellas, unique umbrella, monsoon umbrella, strong umbrella, designed umbrella, long umbrella, short umbrella…Don’t underestimate the power of search keywords.

3. Stand out from the rest. Ninety per cent of your marketing will be done when you’re at the stage of listing the product. Invest in design and photography.

4. Stay in touch with the marketplace employees Use all social media platforms, such as Facebook, LinkedIn and Twitter to get in touch or call the product managers/category managers.

TIPSSELLING ON MARKETPLACES

TOOLS THAT HELP YOU MANAGE YOUR CHANNELS

• UnicommerceA platform for managing orders & inventory across multiple marketplaces & carts. Sell more across multiple e-commerce channels.• BoostMySale

Multi-channel eCommerce platform that allows you to sell online through your own store or marketplace.• Browntape

eCommerce software that allows Flipkart, Amazon, Snapdeal sellers to manage orders & inventory centrally.• APPSeCONNECT

Integrate your eCommerce store, marketplace with your ERP system.

Some Multi-Channel Sales Management Software:

CHOOSING YOUR ECOMMERCE PLATFORM1. Custom E-commerce PlatformYou acquire the services of a specialized web design and programming firm to develop a custom solution for your on-line business.

• Design a requirement document.• Get quotes from multiple vendors.• Select a vendor on the basis of experience and technical expertise • Sign an agreement with the vendor for defined deliverables and timeline

Choose this option only if you’re sure there is no product which meets your requirements.

2. Self-hosted E-commerce PlatformA self hosted solution is a piece of software that you run on your own server (or rented server).

So if your business needs lots of customization and if you have technical resources in hand, then this is an option.

CHOOSING YOUR ECOMMERCE PLATFORM

3. Software as a service (SaaS) E-commerceSoftware as a Service (SaaS)- is a cloud based delivery model in which applications are hosted and managed in a service provider's datacentre, paid for on a subscription basis and accessed via a browser over an internet connection.

So if your business doesn’t have a lot of technical resources, SaaS platforms can be a good choice.

• Easy to set up a shop

• Range of features • Safe and secure • affordable • Easy to manage

CHOOSING YOUR ECOMMERCE PLATFORM

PAYMENT GATEWAYSThe payment gateway is the application that connects your website shopping cart to your merchant account.• Give your customers multiple payment options. Being flexible to your cusromers

will increase their likelihood to buy.• Apply for a merchant account for processing credit cards.

You need have the following information: Your Tax ID no. Business Bank Account Balance Sheet Description of Service Documented Refund Policy

• You may also consider using PayPal. This is an online service that allows you to send money across the Internet using either your credit card or bank account for funding.

FEATURES

Set up cost Zero for Startup Pro;30,000 for Privilege

4900 for Startup plan;19,000 for Platinum plan

Zero Various plans with Zero to 15000 fee

Zero

Transaction fees 1.99% + 3.00 for EMKI, Debit Card, Net Banking, Cash Card, wallet2.99% + 3.00 for International cards

0.75% for Debit cards2.25% for Credit cards+0.75 % for EMI, Amex, IVR, International Cards

1.99% + 3.00Flat for all

1.5% for Debit Cards2.25% for Credit cards, Net Banking

1.9% Flat for all

Support for Wallet and Cashcard

Wallets : Paytm & MobiKwik ; Cashcards -ITZCash / ICash / Oxicash / PayCash

Wallets - PayUMoney N/A N/A N/A

Extras Annual Software Upgradation Charges (ASUC) of 1200 is charged on a per month basis payable in advance every year

1% transactional fee instead of 0.75% above 2000. RBI Mandated Pricing

4900 Annual maintenance cost

Service tax applicable 5% on digital products for Debit Card transactions

TOP PAYMENT GATEWAYS IN INDIA(COMPARISON CHART)

Source : top10sslcertificates.com

61% of cardholders polled by Visa said: "I would shop online more often if I knew my credit card information was secure."

83% of cardholders who haven’t shopped online said the reason they have yet to do so is because "they are worried about the security of their credit card information"

(Source : Visa's website courtesy of Visa Research.)

Let customers know that your website is safe

SSL CERTIFICATE PROVIDERS

LOGISTICSAUTOMATE YOUR SHIPPING. THE REASON BEHIND THE DISSATISFACTION IS THE FAILURE OF THE PRODUCT DELIVERY IN TIME.

• Choose a Third party logistics service provider. They offer an all in one solution for assembly, packaging, warehousing, and distribution.

• Get reliable logistics advantage. Maximizes profitability through combined knowledge and resources.

• Save Time and Money. Outsourcing logistics will save a wealth of time and money for your company.

TOP LOGISTICS PARTNERS IN INDIA

Source : quora.com/What-is-the-most-reliable-logistics-shipping-solution-for-eCommerce-companies-in-India

BACK OFFICE • Inventory Management• Order + Returns management• Accounting• Purchase and Supply chain management

ACCOUNTING SYSTEMS ERP SOFTWARE

CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

CRM software is commonly used to manage a business-customer relationship, however CRM software systems are also used in the same way to manage business contacts, clients, contract wins and sales leads.

CRM SOFTWARES (COMPARISON)

CUSTOMER SUPPORTCustomer support is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, troubleshooting, maintenance, upgrading, and disposal of a product.

Apps to help your business engage with your customers.

INTEGRATION• Are your systems connected?• Are you doing manual data entry?

Once you are done with setting up your ecommerce channel(s), you need to ensure that they are in-sync with your back office systems (ERP, Accounting Systems, Inventory Management Systems)

MARKETINGDigital Marketing:In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media.

• Organic / Inbound• Inorganic / Outbound (Paid) • Social Media• Email Marketing

MARKETING

• Marketing activities that bring visitors in, rather than marketers having to go out to get prospects' attention.

• Earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content.

Organic / Inbound Marketing

MARKETING

Inorganic / Outbound Marketing

Outbound marketing is the opposite of inbound marketing, where the customers find you, mostly through various paid and natural search engine marketing efforts.

MARKETING

Social Media MarketingThe is the process of gaining website traffic or attention through social media sites.

MARKETING

Email MarketingEmail marketing is directly marketing a commercial message to a group of people using email.

In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

MARKETING AUTOMATIONMarketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.

Leading Marketing Automation Tools for eCommerce:

1. Klaviyo2. Windsor Circle3. HubSpot

There are many other automation tools but when it comes to marketing automation tools for eCommerce sites the above three are considered to be market leader.

Notable Feature Integration Pricing Disappointments

1. Ecommerce email automation tool2. Cross-sell, win-back, cart abandonment is a breeze3. Tracking pixel/snippet lets you segment on content viewed by user not just purchased

MagentoShopifyWooCommerceVolusionSpreeCustom integration via JS code snippet

Starts at $25/month

1. 500 Contacts2. Newsletters3. Automated Email4. Integrations5. Pre-built best practices

1. Not that good for custom platforms2. Centered around email automation

1. Great integration with email tools and mails are sent from these tools2. Great insightful analytics data

3dCart, BigCommerce, Magento, NetSuit, Shopify, Yahoo Stores and many more..Custom Integration at additional charge.

Starts at $250/Month

For a contact count of 5,000

1. It doesn’t send mail itself and hence two system to worry.2. There is no way to segment the analytics.

1. Building and publishing landing pages.2. Publishing blogs and other content3. Social media management4. Email Marketing automation

MagentoBigCommerceShopifyCustom Integration via HubSpot API

$200/month for those new to inbound marketing

For 100 Contacts

1. Lack of available ecommerce platform is it’s biggest disappointment.2.

ECOMMERCE MARKETING AUTOMATION TOOLS(COMPARISON CHART)

MARKETING AUTOMATION TOOLS(COMPARISON CHART)

Popular Marketing Tools

Customers Price ROI

Hubspot 30,000 $200/Month 7-12 Months

Marketo 3,300 $1195 /month 7-12 Months

Infusionsoft 15,000 $199 /month 7-12 Months

VWO 4000 $49/month 7-12 Months

Betaout $250/month 7-12 Months

ecommerce Customization

email Integration

CRM Integration

Landing Page Per Product Basic

A/B Testing

Marketing Automation

Payments solutions

Hubspot Yes Yes (Not with Basic Plan)

Yes Yes Yes (Not with Basic Plan)

Yes (Not with Basic Plan)

Marketo Yes Yes Yes Yes Yes Yes (Not with Basic Plan)

Infusionsoft Yes Yes (Not with Basic Plan)

Yes Yes Yes (Not with Basic Plan)

Yes

VWO Yes Yes (Not with Basic Plan)

Yes Yes Yes No

Betaout Yes Yes (Not with Basic Plan)

Yes Yes Yes No

MARKETING AUTOMATION TOOLS(COMPARISON CHART)

MOBILE STRATEGYHow dreamlite.com is missing out customers because of no mobile strategy. It’s website is still built on Flash technology.

Desktop Mobile

MOBILE STRATEGY

Do You Have A Mobile First Strategy? You Should!

Why?• To Make it easy to shop with you.• To Take Advantage of the Multi-Screen/Multi-Device

Opportunity• To Send Out Timely Alerts and Notifications• To not lose out valuable customers

MEASURING YOUR METRICS• Unique visitors

The best indication of your site’s overall traffic, unique visitors refers to thenumber of individuals who visit your website during a given period of time, where each visitor is only counted once.

• Page viewsThe cumulative number of individual pages that your visitors click on during a given period of time.

• Search engine trafficThe amount of traffic being referred to your site through search engines, such as Google or Bing.

• Bounce rateThe percentage of visitors who come to your site and then immediately “bounce” or leave before clicking on any other pages.

• Conversion rateThe percentage of visitors to your site who take a specific action that your content encourages them to, such as signing up for your newsletter.

• Inbound linksThe number of external links to your site

T E C H N O LO GY I N O P E RAT I O N SA P E N N Y S AV E D I S A P E N N Y E A R N E D

WHAT YOU CAN DO• Mail, Messaging and Calendar• Task Management and

Collaboration• Develop Processes and

Workflows• Document Management and

Filing• ERP• Ticketing• Security• Disaster Recovery• Cloud

MAIL, MESSAGING AND CALENDAR• Do you rely on your memory (to

fail)???• Webmail is wonderful• Messaging – waste of time or super

efficient• Video Calls – Skype, Google

Hangouts• VOIP Calls – Skype, Google Voice• Exchange online• Gmail

TASK MANAGEMENT• Notepad with carbon

copy• Excel• Evernote• Asana• Google Tasks

PROCESSES AND WORKFLOWS• Develop and document standardised processes• ProcessMaker• SharePoint• Visio• Word

DOCUMENT MANAGEMENT• How do you file?• Digital filing• Retrieval• Google Drive• OneDrive• Dropbox• Alfresco• SharePoint

ERP• Avoid duplication of work and

reconciliation• Information on demand• Key mistakes in ERP implementations• From Rs. 50,000 to Rs. 50,00,00,000

TICKETING• Why ticketing?• Service Management• SLA Management• osTicket• FreshDesk• Excel• Google Docs

SECURITY• Anti-virus• Endpoint Protection• Administrative Access• Domain and Active Directory• Firewalls• Phishing• Password Security

DISASTER RECOVERY

BACKUPS• Backup• Test the restoration• How many copies?• Onsite Backups• Offsite Backups• Cloud Backups

CLOUD• Are you on the cloud?• What is the cloud?• Virtualize• Amazon• Azure• Google

CONCLUSION

CISCO RETIRING CEO – WEBINAR WITH BUSINESS LEADERS

• "40% of businesses in this room, unfortunately, will not exist in a meaningful way in 10 years," he told the 25,000 attendees, adding that 70% of companies will "attempt" to go digital, but only 30% of those that try it "will be successful.”

• "If I'm not making you sweat, I should be," he said.

• "It will become a digital world that will change our life, our health, our education, our business models at the pace of a technology company change," Chambers said. He warned companies that they could not "miss a market transition or a business model" or "underestimate your competitor of the future - not your competitor of the past."

http://www.businessinsider.in/Retiring-Cisco-CEO-delivers-dire-prediction-40-of-companies-will-be-dead-in-10-years/articleshow/47594202.cms






DISRUPTIn the words of ex-CEO of CISCO, Chambers:"Either we disrupt or we get disrupted“

But…Not one size fits all!

THANKYOU

Leveraging Technology for Business Growth

Technology

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