Leveraging Social Media
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Leveraging Social Media Kiruba Shankar CEO, Business Blogging www.Kiruba.com
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Presentation made by Kiruba Shankar, CEO of Business Blogging Pvt Ltd, a social media consultancy, at PRCAI Knowledge Series on New Media. Being shared under Creative Commons license.
Transcript of Leveraging Social Media
Leveraging Social Media
Kiruba Shankar
CEO, Business Blogging
www.Kiruba.com
Profile Yourself
If you regularly ... your profile is:
blog, podcast, tweet Creator
write reviews Critic
tag objects, use RSS Collector
update your profile Joiner
read blogs Spectator
do none of the above Inactive
Think about the ways you participate.Think about the ways you participate.
Profile Example Goal Tools
Creator amplify word of mouth blogs
Critic product development wikis
Collector market research RSS
Joiner public relations social network
Spectatorcanary in the coalmine
brand monitoring
Inactive getting started search
Find your comfort level for participating.Find your comfort level for participating.