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Leveraging Social Capital to Build Community Networks · Leveraging Social Capital to ... Promotion...
Transcript of Leveraging Social Capital to Build Community Networks · Leveraging Social Capital to ... Promotion...
Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
by Melinda Grismer, Purdue Center for Regional Development
Leveraging Social Capital to Build Community Networks
Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
As an Extension educator, have you ever wanted:
credibility, funding, support?
Find a need—and build a network!
Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
Ask yourself: What economic void exists in my county/region?
Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
Industry Leader Lunch Series:Share best practices
Receive professional development Network with peers/colleagues
Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
Observe effective networks already taking place—pay
attention to what is “in demand”
Localize the network you build to fit the needs of your community.
Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
Collaborate with local partners—coordinate, don’t duplicate
Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
Once you’re successful, collaborators will seek you out.
Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
Small Business Networking:Engage in referral networking
Connect with fellow owners/peer advisorsReceive business consultation
Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
Seek out resources from within the group—and from outside the group—to support professional development
Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
Arrange speakers with expertise that your group expresses interest in
Healthcare Benefits Consultantduring transition to PPACA
Ergonomist to Reduce Repetitive Stress Injury
Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
Touring the facilities of group members promotes shared experiences
Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
Choose a format—and stick with it! Consistency is key…
Predictable Format Strict Timeline Welcoming Atmosphere
An accessible schedule and consistent location allow for group growth
Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
Small Business Networking:Round robin 2-minute introductions
Featured professional development speaker“Marketing Moment” by a group member
Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
Industry Leader Lunch Series:RSVP-only catered lunch event
Speaker of interest/Tour of facilityNetworking time after meeting ended
Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
Sustaining a network takes nurturing: Reminders between meetings
Promotion on social media Member monetary contributions to the group
Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
Select evaluation metrics that fit the nature of your group
Benchmark Knowledge Count Referrals Measure Desired Outcomes
Ask questions that allow you to adjustDevelop process to collect responses
Economic/Business Development Metrics:
# of participants indicating an increased understanding of and level of competency employing business planning and management concepts/tools
# of participants indicating an increased understanding of the role of social capital in entrepreneurial development
Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
The strength of weak ties helps you build social networks
Mark S. Granovetter, American Journal of Sociology, Volume 78, Issue 6 (May, 1973)
Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
Credibility? That’s how I convinced Richey Athletics to
apply for (and win) this award!
Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
Funding? That’s how I covered the expenses of my county
leadership program!
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Purdue University Cooperative Extension Service is an equal access/equal opportunity institution.
Support? Calls and letters from business and industry is how I
made it through a threat to our county Extension contract!