Leveraging Visual Question Answeringfor Image-Caption Ranking (関東CV勉強会 ECCV 2016 読み会)
Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and...
Transcript of Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and...
![Page 1: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/1.jpg)
Leveraging Organization’s Web Ranking:
Strategic and Techniques
Surasak SanguanpongDepartment of Computer Engineering,
Faculty of Engineering, Kasetsart [email protected] Seminar, 11 Sep 2018
![Page 2: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/2.jpg)
Topics
PART 1: Understanding Web Visibility & Ranking
PART 2: The WEBOMETRICS
PART 3: How to Get Better Ranking
![Page 3: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/3.jpg)
PART 1Understanding Web Visibility and Ranking
![Page 4: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/4.jpg)
How many websites are there in the world?
![Page 5: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/5.jpg)
Internet Live Stats
There are
1,911,101,911websites in the World as of 06:38 9/11/2018
http://www.internetlivestats.com/watch/websites/
![Page 6: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/6.jpg)
How many pages are in Google's web index in 2017?
![Page 7: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/7.jpg)
Google Reports
The Google Search index contains hundreds of billions of web pages and is
well over 100,000 Terabytes in size.
Modified form https://www.google.com/intl/en_uk/search/howsearchworks/crawling-indexing/
![Page 8: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/8.jpg)
The Deep and Dark Web
https://hackercombat.com/the-best-10-deep-web-search-engines-of-2017/
![Page 9: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/9.jpg)
The Hyperlinks• Speaker’s Research on
Thai WWW Connectivity (2007)• 1,086,846 HTML • 6,763 Web Servers• 18,663,331 Links
![Page 10: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/10.jpg)
Q: How to ensure that people find our Websites?
![Page 11: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/11.jpg)
A: Visibility of Websiteis a need
![Page 12: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/12.jpg)
Website Visibility
• How visible a web site appears based on the search engines and keywords selected
Visibility of 100%: 1st page on the major search engines results
Visibility of 0%: not found on the major search engines 1st page
![Page 13: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/13.jpg)
Top Search Engines
![Page 14: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/14.jpg)
Top 10 Truehits Ranking Rank URL
1 www.mahidol.ac.th2 www.ku.ac.th3 www.lib.ru.ac.th4 www.muic.mahidol.ac.th5 www.stou.ac.th6 www.rmutt.ac.th7 www.lib.ku.ac.th8 www.li.mahidol.ac.th9 edltv.dlf.ac.th
10 www.grad.psu.ac.th
Aug 5, 2018 Stat
Measurements: Unique Visitor &Pageviews
![Page 15: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/15.jpg)
Alexa Top 500 Thailand
Showing Education Sector
Measurements: Unique Visitors and Pageviews
![Page 16: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/16.jpg)
Web Myths
• It’s a facebook/Instagram age!
•Why making web, no one sees!
![Page 17: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/17.jpg)
Web Reaility
30% Won’t consider a business without a website
46% A website is the biggest determinant of whether they trust a company
63% Use websites to find or engage with businesses
30%
46%
63%
https://searchengineland.com/5-reasons-websites-still-matter-local-search-2017-275080
![Page 18: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/18.jpg)
PART 2The WEBOMETRICS
![Page 19: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/19.jpg)
University Ranking
![Page 20: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/20.jpg)
Study of Quantitative Metrics
![Page 21: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/21.jpg)
The Webometrics
Universities ranking system based on quality&quantity of Web contents
Own by Cybermetrics Lab, a unit of the Spanish National Research Council (CSIC),
First Edition: 2004
Since 2008, publishing two times (January & July) per year
![Page 22: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/22.jpg)
Objectives of the Ranking Web
The Ranking Web is built frominformation published in the so-calledPublic Web
Answer
Promote the Open Access initiativesspecially among the universities fromall over the world
Objective
1 1
The Ranking Web publishes world,continental and country classificationsfor more than 20 000 universities
Answer
Provide rank information for everyuniversity, including those from thedeveloping countries
Objective
2 2
The Ranking Web does not acceptpaid publicity and it is not linked to anyfor-profit or non-academic organization
Answer
Publish a fully independent andtransparent ranking, guided by ethicaland academic principles
Objective
3 3
![Page 23: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/23.jpg)
Webometrics Page• North America• Latin• Europe• Asia• Africa• Arab• Ocenia
![Page 24: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/24.jpg)
World RankingTop 5 @July 2018
![Page 25: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/25.jpg)
TH RankingTop 5 @July 2018
![Page 26: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/26.jpg)
STOU Rank
![Page 27: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/27.jpg)
ACTIVITY50%
Ranking MethodologyVISIBILITY
50%
PRESENCE: 5%Web pages
OPENNESS: 10%Open publications
EXCELLENCE: 35%Publications
IMPACT: 50%Links
![Page 28: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/28.jpg)
Composite Indicator (2018)
![Page 29: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/29.jpg)
Summary of Sources
50% Impact
35% Excellence
10% Openness
5% Presence
![Page 30: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/30.jpg)
Google: Presence
![Page 31: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/31.jpg)
Scimago: Excellence
![Page 32: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/32.jpg)
PART 3How to get better Ranking
![Page 33: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/33.jpg)
Understanding SEO
Search engine optimization (SEO)
Process of affecting the online visibility of a website in a search engine's unpaid results
Often referred to as "natural", "organic", or "earned" results
![Page 34: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/34.jpg)
Why 1st Page is important?
https://chitika.com/2013/06/07/the-value-of-google-result-positioning-2/
![Page 35: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/35.jpg)
SEO test• Trying keyword
• Go to incognito mode
![Page 36: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/36.jpg)
Inclusion TestHow many pages are being indexed?
![Page 37: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/37.jpg)
Tips 1: Maximize on Page QualityIMPROVING PRESENCE
![Page 38: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/38.jpg)
Key Factors
On PageQuality Crawlability
Valuable & Informative
ContentContent
Freshness
A website with brilliant content can do great with or without SEO. A website with bad content will not survive with or without SEO. A website with good content can become even better with SEO!
![Page 39: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/39.jpg)
On Page SEO Techniques• Content quality comes first!• Page titles and meta descriptions• Headings and content formatting• Images and other multimedia
elements• Internal links• External links
![Page 40: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/40.jpg)
W3C Validator
![Page 41: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/41.jpg)
Google Lighthouse Auditor• Accessibility• Page loading speed
![Page 42: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/42.jpg)
Website Infrastructure• Responsive Design for Mobile friendliness
• HTTPS
• Web Robot friendly (with robots.txt)
![Page 43: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/43.jpg)
Responsive Design for Mobile • Goto https://search.google.com/test/mobile-friendly
• Tips: https://developers.google.com/search/mobile-sites/website-software
![Page 44: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/44.jpg)
Ensuring HTTPS• Check
![Page 45: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/45.jpg)
Indexability: robots.txt• “You don’t want your server to be overwhelmed by Google’s
crawler or to waste crawl budget crawling unimportant or similar pages on your site.”
• By using your robots.txt the right way, you can tell search engine bots to spend their crawl budgets wisely
![Page 46: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/46.jpg)
Things Consider Harmful• Poor Page Components:
• Flash• Frame• Splash pages• Images only page• Drop down Menu• Error • Bad Javascript
• Fool Search Engines with:• Keyword Stuffing• Cloaking (different page for SE than user)
• Hidden Text• Doorway Pages• Redirect Pages• Duplicate Content• Link Farms
Don’t Use Black Hat Trickshttps://www.semrush.com/blog/semrush-study-on-site-seo-issues/
![Page 47: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/47.jpg)
Tips 2: Promotion OFF PageIMPROVING VISIBILITY
![Page 48: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/48.jpg)
Quality and Quantity of Inbound Links • Social Media Presence
• Blogging
• PR news in International activity and collaborations
![Page 49: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/49.jpg)
Backlink Analysishttp://www.seoreviewtools.com/valuable-Backlinks-checker/
![Page 50: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/50.jpg)
TIPS 3: More Academic PublicationsIMPROVING TRANSPARENCY AND EXELLENCE
![Page 51: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/51.jpg)
Academic Publications• Promote Academic
Publication
• Individual Google Scholar Membership
• Publication on impact journal
![Page 52: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/52.jpg)
Strategic & Tactics
![Page 53: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/53.jpg)
Key Strategics
• Involving EVERYBODY• Faculty members, librarians, post-graduate students as web
producers
• Encourage and supporting of personal and group web pages • Structure of the university, organization, activities, • knowledge and technological information• Web hosting services• All under stou.ac.th domain
![Page 54: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/54.jpg)
Tactics 1: Increasing Contents Quantity
•More number of HTML pages • Including Rich files
.pdf, .doc, .docx, .ps, .eps, .ppt .ppts
![Page 55: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/55.jpg)
Tactics 2: Promotion of Qualitative Contents
• Research results in Publishers and OPEN ACCESS
• Research publications: The most prestigious mission, the key for achieving World-class status
• All the academic papers, scientific monographs, thesis and dissertations, conference proceedings under institutional Open Access repository
![Page 56: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/56.jpg)
Tactics 3: Promotion of International Contents
• English: “lingua franca” of scholarly communication
• Balance both English and Local Language
![Page 57: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/57.jpg)
Tactics 4: Empowering IT Services
•Qualitative of Services is a key!• Availability• Reliability• Speed• Wireless Coverage
![Page 58: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/58.jpg)
Cybernatics Comments on Thai Web• Thailand is the second country in the regional ranking (after
Singapore), but without any university in top500 of the Excellence indicator
• Performance in the Openness is better but only for a limited number of universities
• Personal pages are very few and with rustic basic interfaces, providing a below expectations amount of information
• Impact measured through link visibility is mostly local, probably due to the lack of contents in international languages
![Page 59: Leveraging Organization’s Web Ranking · Leveraging Organization’s Web Ranking: Strategic and Techniques Surasak Sanguanpong Department of Computer Engineering, Faculty of Engineering,](https://reader034.fdocuments.net/reader034/viewer/2022042809/5f8e3ce5cb9bdb615102ecc6/html5/thumbnails/59.jpg)