Leveraging LinkedIn to Prospect, Promote, Sell, & Succeed
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Webinar May 2013: Did you know if a group manager takes action against your account in one LinkedIn group, you are now effectively blacklisted in ALL of your LinkedIn groups? LinkedIn may be one of the best known, yet least (effectively) used tools for developing careers and promoting brands in social networking spaces. Joel Don, ISA Social Media Community Manager shows you how to use LinkedIn as a tool for business and career networking, finding job opportunities, selling products, promoting brands and companies, and expanding your knowledge base.
Transcript of Leveraging LinkedIn to Prospect, Promote, Sell, & Succeed
Pure business network >200 million users Profile + work/education timeline =
invaluable (free) business intelligence
Accurate (mostly) business data Not a static resume site (if you
engage)
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How you show up What you share How you share
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Only maintain one LinkedIn account at any given time
You may not create a user profile for anyone other than a natural person; don’t be a logo
Profile image: “your likeness or a head-shot photo” If you are a business and plan to put a
business name as your name, don’t join LinkedIn. LinkedIn is a social network for professionals and people, not companies.
Neal Schaffer, Author, LinkedIn Expert
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Create a robust profile; complete every profile field
Use a professional photo Don’t forget the headline Include websites or links (up to 3) Polish summary ◦ experience (employment history +
accomplishments) ◦ specialties ◦ skills/expertise (endorsements) ◦ education ◦ organizations
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Competitive issues Current employer Prospecting
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Presenter
Presentation Notes
Your activity feed is displayed directly underneath the top section of your profile, and is only visible to others when they're signed in to LinkedIn. It doesn't appear on your public profile.
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Reveal ID to companies Job/career hunting Recruiting
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Join maximum 50 groups Groups enable backdoor email access (skip
InMail or “Introductions”) Sections: ◦ Discussions ◦ Promotions ◦ Jobs (LinkedIn paid listings) ◦ Jobs Discussions
Read the Group Rules before posting Every group set specific posting and
moderation policies ◦ Manager and/or member moderated ◦ Section policies ◦ New member and new LinkedIn account policies
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Questions Ideas Issues Trending topics Interesting articles (say why) Technical tips News Advice
Webinars White papers Products Meetings Conferences Events Services
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Avoid exceeding 130 characters Start a discussion = headline and
link to full post Add more details = supporting text Add link to “Attach a link” field ◦ Grabs summary of post/article ◦ Resolves post illustration graphic
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“a leader in building automation and security”
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Discussions
Engagement
Reputation LinkedIn
Profile
Company
(Products & Services)
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Most groups set to be moderated by managers and members
Post to the appropriate section Flagging = brand diminished with min 2
members New LinkedIn policy on members that are
blocked Blocked: “Requires Moderation” in all groups
(aka LinkedIn jail)
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Focus on Discussions ◦ Deliver LinkedIn “business card” & engage
Multiple group posting/same content ◦ Risks: cut, paste & run profile
Promotions: Watch post frequency Sell reputation & resource first; then products or
services Make every post an opp to engage, discuss Endorsements = poke ◦ Shortcut for recommendations ◦ Poke who you know; not sales/marketing strategy
