Optimize Your Personal Branding

Leveraging LinkedIn Powerful Social Media Strategies For Job Search

Barbara Saunders Business Consultant | Trainer | Designer

SoloProSuccess.com

The Big Social Media Secret

The Big Social Media Secret

Big Fat Business Secret

– Some Smart Business Guy

“People do business with people they know, like, and trust.”

Stand Out From The Crowd

YOU THEM

Your PersonalBranding Statement

I ____(verb)_____ for _____(noun)_____ who want to ____(value I bring to the table)____ so they can ___(their desired outcome)___.

“I solve global supply-chain process problems for Fortune 100 manufacturers who want to take advantage of the latest in Lead and Six Sigma so they can reduce costs and speed up time-to-market.”

THEMYOU

You have 4 seconds to grab attention.

Who would you interview?

A:

B:

A or B?

A:

B:

A or B?

Profile Optimization

Screen Heat Map Shows where the eye spends most of its time on a profile

photoheadline

summary

Headshot Essentials

What Makes a Good Profile Photo?

PhotoFeeler.com

Good Headshot Examples

Branding Secrets

Which Project Manager Stands Out to You?

just job title

no job title

Good Example

Create Your Summary Statement

Summary Statements Include:- 1st person

- Concise

- Tells a story

- Differentiates you

Answer These Questions❖ 1. Who Are You?

❖ 2. What Do You Do?

❖ 3. Why You’re the Best?

❖ 4. What Do YOU Want?

Connecting To The Hidden Job Market

Find

Identify

Reach out

Engage

Fire Method Job-Search Strategy

FIND

Company

Opportunity

Person

Company

Opportunity

Person

Identify

Identify Problems

Look for Group Patterns

Ask Your Community

Reach Out

Engage

Engagement Guidelines

❖ Introductions over direct messages❖ Always ask to connect on Linked In❖ Don’t be too sure you are a fit, ask❖ Take it off line quickly❖ Respect their time

Other Engagement Resources

❖ MeetUp.com

❖ Scoop.It

❖ The Public Library

❖ Trade Associations