Leveraging Knowledge to Increase Responsiveness

Ron Carriere, CEORon Carriere, CEOMark Hurst, CTOMark Hurst, CTO

2012 2012

Cognitive-Intelligence-AppPresented at WiSense

23/ 08/12

Cognitive Informatics' Research Institute

Cirilab Inc.

2000 – 2012 Cirilab Incorporated in 2000.R&D on Advanced Multi-Dimensional Indexing Technology for Text Clustering and Profiling. Privately Owned Research Center to Develop Advanced Knowledge Management (KM) Technology Products.

The Source •   a folder of documents

• · the contents of a web site

• · all the posts in a Blog

• · all the posts in a Discussion Group

• · unstructured text records within a Customer Relations Management system

• ·  and many other unstructured text collections.

• The “Captions” from a video file

The Solution

Let The Documents Express Themselves

• And give me a way to access them based on what I am interested in, not what some search engine wants me to see! Cirilab takes a very different approach. As with Cirilab Speed Read, we allow each document to express its own thematic content through a Knowledge Signature™. With a Cirilab Knowledge Map™ we simply combine all of the Knowledge Signatures™ of individual documents into one thematic hierarchical representation of the entire collection. A Cirilab Knowledge Map™ can be created

from almost any repository of unstructured text

Review Information Faster

• Cirilab’s software not only finds content across multiple documents but also helps you review content when you find it.

0100020003000400050006000700080009000

Number of Words

K-Sig Themes Synopsis DetailedSummary

EntireDocument

Document Type

Information Triage

Words

Autonomous Knowledge ObjectsAutonomous Knowledge Objects

•Self-Organizing

•Self-Simplifying

•Self-Describing

KOS

KOS

KOS

AccessCollaborate

• PORTALS• IHive Live, Outlook, Document Manager, Content

Manager, ect. • Vayyoo.com

• DASHBOARDS • FreebirdConnect BI Tools

• and others

Document Management System

Topic Data in Freebird Connect

All data is easily explored by filtering on different

dimensions and slicing and dicing different dimensions

into rows and columns or onto x and y axes

All data is easily explored by filtering on different

dimensions and slicing and dicing different dimensions

into rows and columns or onto x and y axes

• Channels of engagement in one click

Click to Connect

• Reviews and updates

• Executive Dashboards and data models

• Conduct Business events

Post schedule and details

Build a business case for executive dashboards and scorecards

This requires more than just an ROI analysis. Dashboards and scorecards require executive support, "selling" the project throughout the organization, and effective change management processes.People hit walls at the change management piece," it is explained, "because there's a cultural shift and change that happens when information is more visible."

What are they talking about?

Situation

• The Leukemia & Lymphoma Society is the world's largest voluntary health organization dedicated to funding blood cancer research, education, and patient services.

• The web site’s Discussion Boards have 32 categories and over 108,000 Posts.

• There is a desire to understand conversation patterns within common discussion themes to better understand how web site users are communicating

Approach• LLS will extract all 108,000 Discussion Board posts

– Each Discussion Board category will be stored in one Folder– Each Topic Thread within a Discussion Board will be saved as

one HTML file that will contain the initial post as well as all of the following post replies.

– The Topic Thread title will be used as the file name within the Category folder

• Cirilab’s Thematic Extraction and Knowledge Mapping software to create a Thematic Knowledge Map Profiles of each of the 32 Discussion Board categories

• MauroNewMedia will use the Knowledge Maps to analyze the thematic similarities within and among Topic posts and across DB categories

Summary

• Cirilab’s Thematic Extraction technology looks for common “thematic veins” across multiple documents within a collection and allows the researcher to quickly locate them.

• Cirilab’s Discover technology allows the analyst to search available information for additional insight to “thematic veins” that have been discovered.