Leveraging It

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    Introduction

    Even a single day without computers leaves us feelingparalytic. Information Technology has made uscompletely dependent for even the simplest day to daytask.

    Information Technology (IT), a knowledge-basedindustry, has become an engine of acceleratedeconomic growth, productivity improvement for allsectors of the economy and means of efficient

    governance.

    IT has become the backbone of every organization aswell as household.

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    Introduction contd.. IT enhances access to information, protects

    consumers, provides access to government services,makes skill formation and training more effective,improves delivery health services, and promotestransparency.

    IT provides tremendous employment potential andlinkages between government and the people both atthe rural and urban level.

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    Introduction contd..Areas where IT drives growth:

    Banking

    Education Media

    Marketing

    Finance

    Rural development etc.

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    MEDIA

    TIMES OF INDIA NEWS HUNT E Papers breaking geographical

    barriers Mobile application

    enabling 30 leadingnewspapers to accessin different languageson mobile

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    ONLINE MARKETING

    Target marketing using socialnetwork websites

    Harry Potter novels will besold as e-books starting inOctober

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    IT in Education

    Franchise-based DistanceLearning Business Models

    Distance Learning Solutionsas a Web Service

    Distance Learning DesktopSoftware

    Digital Video Recorder (DVR)Solutions

    Broadband Internet Servicesfor Schools and Students

    Largest Education companyin India

    Globally diversified educationsolutions

    The company currently workswith over 26,000 schools andover 15 million learners andeducators across the world

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    RURAL SECTOR

    E-CHOUPAL HELLO MONEY

    An initiative of ITC Limited to linkdirectly with rural farmers forprocurement of agricultural / aquacultureproducts

    3I INFOTECH A leading IT company has developed

    Kiosk based banking, i.e. internet based,and Biometrically enabled exclusively forrural areas.

    Mobile Based banking by Barclays tomake banking viable to all segments ofthe population through this service,regardless of economic status

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    Information Technology for future growth

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    IT for future Growth In India, by2015, Indias GDP numbers would be

    adjusted with economic costs of environmentaldegradation.

    This will be called as Green GDP

    1.4% of chinas gross domestic product is from clean isin 2010 is from clean energy.

    Prevailing Green Initiatives using IT: Email (Saves Paper)

    E-commerce (Saves Fuel)

    EBills and E-payments (Saves Paper)

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    IT for future Growth Growth in Green GDP is the talk of the future & IT can

    be used to leverage this growth.

    Another aspect of growth using IT is via E-governance. It can be achieved by a strict corporate control and also

    through increasing interaction between government &citizens.

    USA.gov

    UID

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    THANK YOU

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