Leveraging Facebook's Timeline for Maximum Impact and Reach

1 Leveraging Facebook's Timeline for Maximum Impact & Reach

Time: 10:00 AM – 10:30 AM

Khaled El Ahmad | Email: [email protected] | Twitter: @Shusmo

2

Cover Photo should be 851pixels wide x 315 pixels talland less than 100 kilobytes


3 Cover Photo Guidelines

No price or purchase information, such as "40% off" or "Download it at our website"



No References to user interface elements, such as Like or Share, or any other Facebook site feature



No contact information, such as web address, email, mailing address or other information intended for your Page's About section



No calls to action, such as "Get it now" or "Tell your friends"


7 Shared Photo

Shared Photos should be 403 x 403 pixels in size


8 Highlight Photo

Highlight Photos should be 843 x 403 pixels in size


9 Milestone Photo

Milestone Photos should be 843 x 403 pixels in size


10 Tab Page

Tab Page should be 810 pixels in width


11 Messages

Now you can get private messages from Page fans


12 Engagement Rate (ER)

Above 1% Good | 0.5% - 0.99% Average | Below 0.5% weak


13 Average Post Engagement Rate


14 Content Strategy

Post Content manually, avoid automation.


15 Content Strategy

Actively provoke responses from fans, by using polls and questions.


16 Content Strategy

Create Milestones for your brand.


17 Content Strategy

Reply to all comments, wall posts and inbox messages.


18 Content Strategy

Reposition photos in posts


19 Content Strategy

Fill in the blank


20 Content Strategy

Photo Caption


21 Content Strategy

Tips


22 Content Strategy

Quotes


23 Content Strategy

Timely issues(Football game, earthquake,..)


24 Content Strategy

Call to action


25 Questions?

http://about.me/shusmo


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